Harley-Davidson Inc (HOG) is now in the Overvalued zone, suggesting that its current forward PE ratio of 14.48 is considered Overvalued compared with the five-year average of 9.38. The fair price of Harley-Davidson Inc (HOG) is between 10.43 to 15.66 according to relative valuation method. Compared to the current price of 17.77 USD , Harley-Davidson Inc By Overvalued By 13.47%.

Relative Value

Fair Zone

10.43-15.66

Current Price：17.77

13.47%

Overvalued

P/E

EV/EBITDA

EV/EBIT

P/S

P/OCF

P/FCF

Trailing

Forward

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Harley-Davidson Inc (HOG) has a current Price-to-Book (P/B) ratio of 0.68. Compared to its 3-year average P/B ratio of 1.31, the current P/B ratio is approximately -47.83% higher. Relative to its 5-year average P/B ratio of 1.83, the current P/B ratio is about -62.65% higher. Harley-Davidson Inc (HOG) has a Forward Free Cash Flow (FCF) yield of approximately 16.07%. Compared to its 3-year average FCF yield of 15.74%, the current FCF yield is approximately 2.09% lower. Relative to its 5-year average FCF yield of 14.72%, the current FCF yield is about 9.17% lower.

Competitors Valuation Multiple

AI Analysis

The average P/S ratio for HOG competitors is 0.86, providing a benchmark for relative valuation. Harley-Davidson Inc Corp (HOG.N) exhibits a P/S ratio of 0.65, which is -25.28% above the industry average. Given its robust revenue growth of -27.84%, this premium appears unsustainable.

P/E

P/S

EV/EBITDA

EV/EBIT

Earnings Growth

Market Cap

Performance Decomposition

AI Analysis

Market capitalization of HOG increased by 0.00% over the past 1 year(s). The primary factor behind the change was an decrease in Unknown from 0.00 to 0.00.

The secondary factor is the Unknown, contributed 0.00% to the performance.

Overall, the performance of HOG in the past 1 year(s) is driven by Unknown.

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Frequently Asked Questions

Is HOG currently overvalued or undervalued?

What is Harley-Davidson Inc (HOG) fair value?

HOG's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average, adjusted by weights. The fair price of Harley-Davidson Inc (HOG) is between 10.43 to 15.66 according to relative valuation method.

How does HOG's valuation metrics compare to the industry average?

The average P/S ratio for HOG's competitors is 0.86, providing a benchmark for relative valuation. Harley-Davidson Inc Corp (HOG) exhibits a P/S ratio of 0.65, which is -25.28% above the industry average. Given its robust revenue growth of -27.84%, this premium appears unsustainable.

What is the current P/B ratio for Harley-Davidson Inc (HOG) as of Mar 03 2026?

As of Mar 03 2026, Harley-Davidson Inc (HOG) has a P/B ratio of 0.68. This indicates that the market values HOG at 0.68 times its book value.

What is the current FCF Yield for Harley-Davidson Inc (HOG) as of Mar 03 2026?

As of Mar 03 2026, Harley-Davidson Inc (HOG) has a FCF Yield of 16.07%. This means that for every dollar of Harley-Davidson Inc's market capitalization, the company generates 16.07 cents in free cash flow.

What is the current Forward P/E ratio for Harley-Davidson Inc (HOG) as of Mar 03 2026?

As of Mar 03 2026, Harley-Davidson Inc (HOG) has a Forward P/E ratio of 14.48. This means the market is willing to pay $14.48 for every dollar of Harley-Davidson Inc's expected earnings over the next 12 months.

What is the current Forward P/S ratio for Harley-Davidson Inc (HOG) as of Mar 03 2026?

As of Mar 03 2026, Harley-Davidson Inc (HOG) has a Forward P/S ratio of 0.65. This means the market is valuing HOG at $0.65 for every dollar of expected revenue over the next 12 months.

HOG Valuation