Cricut Reports Q4 Revenue of $203.6M, Down Year-over-Year
Reports Q4 revenue $203.6M vs $209.3M last year. "While we are pleased with increased profitability with net income up 22%, the over 4% increase in paid subscribers, and positive machine-sell out units in both North America and International, we are disappointed in the lack of total company sales growth for both Q4 and 2025. We are working with urgency and focus to drive a mass market experience, accelerating our development cycles, and competing better. We have a strong conviction in our category and the overall market potential," Cricut's Chief Executive Officer, Ashish Arora, said. "We have delivered on our commitment to fundamentally simplify our user experience with our new project guided flows, which are in the process of being rolled out to our entire user base. While it is still early, we are pleased with initial results. Thus far in 2026, we have already launched two next-generation cutting machines, new heat presses, a new Direct To Film (or DTF) service, and I am excited about our future roadmap."