Cricut Reports Q4 Revenue of $203.6M, Down Year-over-Year
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 day ago
0mins
Should l Buy CRCT?
Reports Q4 revenue $203.6M vs $209.3M last year. "While we are pleased with increased profitability with net income up 22%, the over 4% increase in paid subscribers, and positive machine-sell out units in both North America and International, we are disappointed in the lack of total company sales growth for both Q4 and 2025. We are working with urgency and focus to drive a mass market experience, accelerating our development cycles, and competing better. We have a strong conviction in our category and the overall market potential," Cricut's Chief Executive Officer, Ashish Arora, said. "We have delivered on our commitment to fundamentally simplify our user experience with our new project guided flows, which are in the process of being rolled out to our entire user base. While it is still early, we are pleased with initial results. Thus far in 2026, we have already launched two next-generation cutting machines, new heat presses, a new Direct To Film (or DTF) service, and I am excited about our future roadmap."
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Analyst Views on CRCT
Wall Street analysts forecast CRCT stock price to fall
3 Analyst Rating
0 Buy
0 Hold
3 Sell
Strong Sell
Current: 4.320
Low
3.00
Averages
3.67
High
4.00
Current: 4.320
Low
3.00
Averages
3.67
High
4.00
About CRCT
Cricut, Inc. is a creative technology company. The Company has designed and built an ecosystem of connected cutting machines, accessories, and materials for scalability and seamless integration, allowing it to introduce new products as well as continuously update the existing physical and digital products. Its segments include Platform and Products. Its Circuit platform centers around its cloud-based application, Cricut Design Space, giving users access to create and work on their projects anywhere, at any time, across desktop and mobile devices. Cricut hardware and design software work together as a connected platform for consumers to perform do-it-yourself (DIY) projects quickly and easily. These products include a flagship line of smart cutting machines such as the Cricut Maker series, the Cricut Explore series, and Cricut Joy series, and Cricut Venture series, accompanied by other tools like Cricut EasyPress, the Infusible Ink system, and a diverse collection of materials.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Cricut Q4 2025 Earnings Call Insights
- Revenue Performance: Cricut reported Q4 revenue of $203.6 million, a 3% decline year-on-year, while full-year revenue reached $708.8 million, reflecting less than a 1% drop, indicating improved profitability but disappointing overall sales growth.
- User Growth: By the end of 2025, Cricut had over 3.09 million paid subscribers, a 4% increase year-on-year, with 132,000 new users added in Q4, suggesting progress in user acquisition despite sales pressures.
- International Market Expansion: International sales reached $57.8 million, up 9% year-on-year, accounting for 28% of total revenue compared to 25% in Q4 2024, demonstrating enhanced competitiveness in global markets.
- Future Strategy: Cricut plans to further push its bundle-first strategy in 2026, offering more attractive product combinations and integrated software experiences, which is expected to accelerate revenue growth and increase market share, despite risks from tariff uncertainties.
See More
Cricut (CRCT) Q4 2025 Earnings Call Transcript
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Cricut Reports Q4 Earnings with Slight Revenue Decline
- Earnings Highlights: Cricut's Q4 report reveals a GAAP EPS of $0.04 and revenue of $203.6 million, a 2.7% year-over-year decline, yet exceeding expectations by $3.65 million, indicating resilience amid market challenges.
- Platform Revenue Growth: Platform revenue increased by 6% to $83.9 million compared to $79.4 million in Q4 2024, demonstrating Cricut's ongoing appeal in the digital platform space, which is crucial for future business expansion.
- Product Revenue Decline: Product revenue fell by 8% to $119.7 million from $129.9 million in Q4 2024, reflecting intensified market competition and shifting consumer demand impacting traditional product lines.
- Gross Margin Improvement: Gross margin improved to 47.4%, up from 44.9% in Q4 2024, although net income decreased to $7.8 million or 3.8% of revenue, the company's efforts in cost control indicate an enhancement in profitability.
See More
Cricut Reports Decline in Q4 Earnings
- Earnings Decline: Cricut, Inc. reported a fourth-quarter profit of $7.79 million, translating to $0.04 per share, which is a significant drop from last year's $11.92 million and $0.06 per share, indicating mounting pressure on profitability.
- Revenue Decrease: The company's revenue for the quarter was $203.59 million, down 2.7% from $209.30 million last year, reflecting weakened market demand and sales challenges.
- Performance Comparison: The decline in both earnings and revenue compared to the previous year suggests that Cricut is struggling to maintain growth, which could impact investor confidence moving forward.
- Market Reaction: Given the dual decline in earnings and revenue, Cricut may need to reassess its market strategy to address challenges posed by intensified competition and changing consumer demands.
See More
Cricut Launches Next-Gen Cutting Machines for Enhanced Personalization
- Product Innovation: Cricut's launch of the Joy 2 and Explore 5 cutting machines features a more compact design and enhanced capabilities, with Joy 2 ideal for quick, personalized projects and Explore 5 compatible with six tools for more complex creations.
- User Experience Enhancement: The newly designed Guided Flows provide step-by-step guidance, significantly reducing uncertainty in the creative process and boosting user confidence from idea to finished project.
- Market Positioning: Set to launch on February 27, Cricut Joy 2 and Explore 5 are priced between $99-$229 and $199-$349 respectively, aiming to attract a broader user base, particularly beginners and home users.
- Partnership Dynamics: The collaboration with Michaels introduces exclusive color options, enhancing brand market presence while offering consumers more personalized choices, thereby driving sales growth.
See More
Xperi Reports Quarterly Earnings Below Expectations
- Disappointing Earnings: Xperi reported quarterly earnings of $0.24 per share, missing the Zacks consensus estimate of $0.29, and down from $0.39 a year ago, indicating a decline in profitability that may affect investor confidence.
- Revenue Slightly Exceeds Expectations: Despite the earnings miss, Xperi's quarterly revenue reached $116.51 million, surpassing the Zacks consensus estimate by 0.14%, although it decreased from $122.36 million year-over-year, reflecting increased market competition.
- Weak Market Performance: Xperi's stock has dropped about 8% since the beginning of the year, while the S&P 500 has gained 0.7%, indicating relative weakness in the company's position within the industry, prompting investors to monitor future market performance closely.
- Uncertain Future Outlook: Currently, Xperi holds a Zacks Rank of 3 (Hold), suggesting that the stock is expected to perform in line with the market in the coming months, and investors should closely watch changes in earnings expectations to assess potential investment opportunities.
See More
Cricut Q4 2025 Earnings Call Insights
- Revenue Performance: Cricut reported Q4 revenue of $203.6 million, a 3% decline year-on-year, while full-year revenue reached $708.8 million, reflecting less than a 1% drop, indicating improved profitability but disappointing overall sales growth.
- User Growth: By the end of 2025, Cricut had over 3.09 million paid subscribers, a 4% increase year-on-year, with 132,000 new users added in Q4, suggesting progress in user acquisition despite sales pressures.
- International Market Expansion: International sales reached $57.8 million, up 9% year-on-year, accounting for 28% of total revenue compared to 25% in Q4 2024, demonstrating enhanced competitiveness in global markets.
- Future Strategy: Cricut plans to further push its bundle-first strategy in 2026, offering more attractive product combinations and integrated software experiences, which is expected to accelerate revenue growth and increase market share, despite risks from tariff uncertainties.
See More
Cricut (CRCT) Q4 2025 Earnings Call Transcript
See More
Cricut Reports Q4 Earnings with Slight Revenue Decline
- Earnings Highlights: Cricut's Q4 report reveals a GAAP EPS of $0.04 and revenue of $203.6 million, a 2.7% year-over-year decline, yet exceeding expectations by $3.65 million, indicating resilience amid market challenges.
- Platform Revenue Growth: Platform revenue increased by 6% to $83.9 million compared to $79.4 million in Q4 2024, demonstrating Cricut's ongoing appeal in the digital platform space, which is crucial for future business expansion.
- Product Revenue Decline: Product revenue fell by 8% to $119.7 million from $129.9 million in Q4 2024, reflecting intensified market competition and shifting consumer demand impacting traditional product lines.
- Gross Margin Improvement: Gross margin improved to 47.4%, up from 44.9% in Q4 2024, although net income decreased to $7.8 million or 3.8% of revenue, the company's efforts in cost control indicate an enhancement in profitability.
See More
Cricut Reports Decline in Q4 Earnings
- Earnings Decline: Cricut, Inc. reported a fourth-quarter profit of $7.79 million, translating to $0.04 per share, which is a significant drop from last year's $11.92 million and $0.06 per share, indicating mounting pressure on profitability.
- Revenue Decrease: The company's revenue for the quarter was $203.59 million, down 2.7% from $209.30 million last year, reflecting weakened market demand and sales challenges.
- Performance Comparison: The decline in both earnings and revenue compared to the previous year suggests that Cricut is struggling to maintain growth, which could impact investor confidence moving forward.
- Market Reaction: Given the dual decline in earnings and revenue, Cricut may need to reassess its market strategy to address challenges posed by intensified competition and changing consumer demands.
See More
Cricut Launches Next-Gen Cutting Machines for Enhanced Personalization
- Product Innovation: Cricut's launch of the Joy 2 and Explore 5 cutting machines features a more compact design and enhanced capabilities, with Joy 2 ideal for quick, personalized projects and Explore 5 compatible with six tools for more complex creations.
- User Experience Enhancement: The newly designed Guided Flows provide step-by-step guidance, significantly reducing uncertainty in the creative process and boosting user confidence from idea to finished project.
- Market Positioning: Set to launch on February 27, Cricut Joy 2 and Explore 5 are priced between $99-$229 and $199-$349 respectively, aiming to attract a broader user base, particularly beginners and home users.
- Partnership Dynamics: The collaboration with Michaels introduces exclusive color options, enhancing brand market presence while offering consumers more personalized choices, thereby driving sales growth.
See More
Xperi Reports Quarterly Earnings Below Expectations
- Disappointing Earnings: Xperi reported quarterly earnings of $0.24 per share, missing the Zacks consensus estimate of $0.29, and down from $0.39 a year ago, indicating a decline in profitability that may affect investor confidence.
- Revenue Slightly Exceeds Expectations: Despite the earnings miss, Xperi's quarterly revenue reached $116.51 million, surpassing the Zacks consensus estimate by 0.14%, although it decreased from $122.36 million year-over-year, reflecting increased market competition.
- Weak Market Performance: Xperi's stock has dropped about 8% since the beginning of the year, while the S&P 500 has gained 0.7%, indicating relative weakness in the company's position within the industry, prompting investors to monitor future market performance closely.
- Uncertain Future Outlook: Currently, Xperi holds a Zacks Rank of 3 (Hold), suggesting that the stock is expected to perform in line with the market in the coming months, and investors should closely watch changes in earnings expectations to assess potential investment opportunities.
See More
