TD Cowen Upgrades Southwest Airlines to Buy Amid Rising Demand
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3 days ago
0mins
Should l Buy LUV?
Source: CNBC
- Surging Demand: TD Cowen analyst Tom Fitzgerald highlights that the rising passenger demand in 2026 creates a favorable earnings backdrop for Southwest Airlines, suggesting the company will benefit from overall industry demand growth.
- Price Target Increase: Fitzgerald raised the 12-month price target for Southwest Airlines from $50 to $66, implying a 30% upside over the next year, reflecting an optimistic outlook on the company's future performance.
- Earnings Guidance Boost: The analyst expects Southwest management to raise forward earnings guidance at next month's investment conference, with Fitzgerald's earnings estimate now about 20% above consensus, primarily driven by higher revenue assumptions.
- Diverse Revenue Streams: Southwest anticipates approximately $1 billion in EBIT from seating products, $650 million from baggage fees, and $350 million from cost initiatives this year, demonstrating the company's proactive efforts in diversifying its revenue sources.
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Analyst Views on LUV
Wall Street analysts forecast LUV stock price to fall
14 Analyst Rating
4 Buy
9 Hold
1 Sell
Hold
Current: 49.260
Low
34.00
Averages
44.21
High
60.00
Current: 49.260
Low
34.00
Averages
44.21
High
60.00
About LUV
Southwest Airlines Co. (Southwest) operates Southwest Airlines, a passenger airline that provides scheduled air transportation in the United States and near-international markets. The Company's fare products include four categories: Wanna Get Away, Wanna Get Away Plus, Anytime, and Business Select to provide customers options when choosing a fare. It also offers ancillary services, such as EarlyBird Check-In, Upgraded Boarding, and transportation of pets and unaccompanied minors, in accordance with Southwest’s respective policies. Its Rapid Rewards loyalty program enables program members to earn points for every dollar spent on Southwest base fares, also including purchases paid with LUV Vouchers, gift cards, or flight credit, with no portion of the purchase price paid with Rapid Rewards points. It operates over 803 Boeing 737 aircraft in its fleet and serves 117 destinations in 42 states, the District of Columbia, the Commonwealth of Puerto Rico, and ten near-international countries.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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