Sigma Audio Networks Appoints New SVP of Integrated Audio Sales
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3 hours ago
0mins
Should l Buy MDIA?
Source: Businesswire
- Executive Appointment: Sigma Audio Networks has appointed Jason Corelli as Senior Vice President of Integrated Audio Sales, aiming to enhance the company's sales leadership in multicultural audio solutions to meet growing market demand.
- Industry Experience: Corelli brings extensive experience from senior leadership roles across major national audio organizations, focusing on driving revenue growth and cross-platform audio strategy, which is expected to create new growth opportunities for Sigma.
- Sales Strategy: In his new role, Corelli will lead the national sales strategy, oversee agency and brand partnerships, and drive revenue growth, helping the company expand its market share across terrestrial and streaming platforms.
- Market Transformation: Corelli's appointment reflects Sigma Audio Networks' ability to attract senior audio talent, particularly as advertisers shift investments toward multicultural audiences and accountable audio solutions.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy MDIA?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on MDIA
About MDIA
MediaCo Holding Inc., its subsidiaries, and a variable interest entity, is an owned and operated multimedia company. The Company is focused on television, radio and digital advertising, premium programming and events. The Company manages its operations through two business segments: Audio and Video. The Company’s Audio Segment includes both MediaCo’s and Estrella’s radio stations serving New York City, NY, Los Angeles, CA, Houston, TX, and Dallas, TX demographic market areas that primarily target Black, Hispanic, and multicultural consumers. The Audio Segment derives revenues primarily from radio and digital advertising sales, but also generates revenues from events, including sponsorships and ticket sales, licensing, and syndication. The Company’s Video Segment includes Estrella’s television stations, offering an aggregation of Spanish-language programming, including originals, topical entertainment, reality, news, and comedy.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Sigma Audio Networks Appoints New SVP of Integrated Audio Sales
- Executive Appointment: Sigma Audio Networks has appointed Jason Corelli as Senior Vice President of Integrated Audio Sales, aiming to enhance the company's sales leadership in multicultural audio solutions to meet growing market demand.
- Industry Experience: Corelli brings extensive experience from senior leadership roles across major national audio organizations, focusing on driving revenue growth and cross-platform audio strategy, which is expected to create new growth opportunities for Sigma.
- Sales Strategy: In his new role, Corelli will lead the national sales strategy, oversee agency and brand partnerships, and drive revenue growth, helping the company expand its market share across terrestrial and streaming platforms.
- Market Transformation: Corelli's appointment reflects Sigma Audio Networks' ability to attract senior audio talent, particularly as advertisers shift investments toward multicultural audiences and accountable audio solutions.
See More
HOT 97 Climbs to #3 in New York Ratings Among Key Demographics
- Significant Ratings Increase: According to the January 2026 Nielsen PPM ratings, WQHT-FM (HOT 97) has climbed to #3 among Adults 25-54 and 18-49 in AM Drive, demonstrating substantial year-over-year audience growth despite an overall market decline, thereby strengthening its competitive position in New York radio.
- Content Impact: MediaCo's EVP of Content & Growth, Kudjo Sogadzi, noted that the success of the morning show 'Mornings with Mero' reflects the ongoing power of culturally relevant live programming, indicating a growing audience engagement during critical listening hours.
- Market Competitive Edge: Local Markets VP Maire Mason emphasized that New York is the most competitive radio market in the U.S., and achieving a top-three rank in both major buying demographics underscores the strength of the HOT 97 brand and its commitment to consistent audience growth.
- Audience Connection Strategy: HOT 97 Assistant Program Director Katrina B stated that the team is focused on building connection and consistency every morning, with the positive audience response and growth directly reflecting the effectiveness of these efforts, showcasing the brand's influence in culturally driven programming.
See More
WQHT-FM Achieves Strong Year-Over-Year Growth in Key Listening Demographics
- Significant Ratings Increase: In the January 2026 Nielsen PPM ratings, WQHT-FM ranked #3 among Adults 25-54 and Adults 18-49, with AQH Persons increasing by 18.5% and 30.7% year-over-year, respectively, showcasing its strong performance in the competitive New York market.
- Morning Show Success: The station's 'Mornings with Mero' program has attracted a large audience, reflecting the appeal of culturally relevant and live programming, further solidifying its competitive position in the New York radio landscape.
- Enhanced Brand Influence: MediaCo executives noted that achieving a top-three rank in major buying demographics underscores the strength of the HOT 97 brand and its commitment to consistent audience growth, especially amid an overall market decline in listening.
- Multi-Platform Reach: MediaCo Holding Inc. reaches over 20 million viewers monthly through its diverse brands and platforms, demonstrating its influence among multicultural audiences and appeal to advertisers.
See More
COMBATE GLOBAL 2026 Season Live Broadcast Schedule Announced
- Broadcast Schedule: MediaCo announced that the COMBATE GLOBAL 2026 season will premiere on February 26 at 10 PM EST/PST on EstrellaTV, featuring Mexican star and MMA fighter Jawy Méndez against Puerto Rican competitor John "El Sicario" Padron, marking the start of a full year of MMA events.
- Multi-Platform Viewing: All COMBATE GLOBAL events will be broadcast live on EstrellaTV and streamed simultaneously across its digital platforms, ensuring fans can watch anytime, anywhere, on any device, significantly enhancing viewer accessibility.
- Increased Audience Engagement: MediaCo COO Rene Santaella stated that COMBATE GLOBAL brings highly engaged viewership to all platforms, with a consistent live schedule allowing fans to know exactly how to watch every fight, thereby strengthening the brand's market impact.
- Cultural Resonance and Entertainment: The 2026 season will continue to showcase COMBATE GLOBAL's signature blend of world-class competition, bilingual storytelling, and culturally resonant entertainment, aiming to further engage Hispanic audiences nationwide and drive long-term brand growth.
See More
EstrellaTV Achieves Historic Growth, Leading Spanish-Language Media
- Historic Growth: EstrellaTV achieved a 14% year-over-year growth in 2025, marking the first annual increase for any Spanish-language TV broadcast network in four years, underscoring its leadership in the multicultural media space.
- Significant Competitive Advantage: Amidst overall audience erosion in the industry, EstrellaTV's 14% surge starkly contrasts with competitors like Telemundo's -7%, Univision's -8%, and UniMás's -17%, demonstrating the appeal of high-quality, culturally relevant programming to the P18-49 demographic.
- Sustained Growth Momentum: EstrellaTV is on track for its fourth consecutive quarter of growth among the P18-49 demographic, with a remarkable 57% increase in Q4 2025 and a strong 54% increase to date in Q1 2026, reflecting a deep connection with its audience.
- Dominant Broadcast Season Position: Over the first 19 weeks of the current broadcast season, EstrellaTV leads the pack with a 55% growth rate among the four growing broadcast networks, establishing itself as a preferred destination for advertisers in the 2025/26 season.
See More
EstrellaTV Achieves Four Consecutive Months of Viewership Growth
- Viewership Growth: EstrellaTV closed January 2026 with a remarkable 46% year-over-year increase in prime time among Adults 18-49, marking its fourth consecutive month of growth and establishing itself as the fastest-growing Spanish-language network in the U.S.
- Strong Programming Performance: The January results were driven by a compelling mix of timely news, live sports, and popular franchises, including the January 3 news special 'Captura de Nicolás Maduro' and high-energy Liga MX matches, which solidified its appeal among U.S. Hispanic audiences.
- Advertising Market Appeal: MediaCo's Chief Revenue Officer, Brian Fisher, noted that EstrellaTV's sustained audience momentum provides brands with an ideal advertising platform, enabling them to reach engaged Hispanic audiences in premium viewing environments, thereby enhancing advertisers' confidence in their investments.
- Cultural Investment Returns: MediaCo CEO Albert Rodriguez emphasized that the investment in culturally relevant and high-impact programming is paying off, as EstrellaTV strengthens its connection with today's U.S. Hispanic audience, driving long-term business growth.
See More
Sigma Audio Networks Appoints New SVP of Integrated Audio Sales
- Executive Appointment: Sigma Audio Networks has appointed Jason Corelli as Senior Vice President of Integrated Audio Sales, aiming to enhance the company's sales leadership in multicultural audio solutions to meet growing market demand.
- Industry Experience: Corelli brings extensive experience from senior leadership roles across major national audio organizations, focusing on driving revenue growth and cross-platform audio strategy, which is expected to create new growth opportunities for Sigma.
- Sales Strategy: In his new role, Corelli will lead the national sales strategy, oversee agency and brand partnerships, and drive revenue growth, helping the company expand its market share across terrestrial and streaming platforms.
- Market Transformation: Corelli's appointment reflects Sigma Audio Networks' ability to attract senior audio talent, particularly as advertisers shift investments toward multicultural audiences and accountable audio solutions.
See More
HOT 97 Climbs to #3 in New York Ratings Among Key Demographics
- Significant Ratings Increase: According to the January 2026 Nielsen PPM ratings, WQHT-FM (HOT 97) has climbed to #3 among Adults 25-54 and 18-49 in AM Drive, demonstrating substantial year-over-year audience growth despite an overall market decline, thereby strengthening its competitive position in New York radio.
- Content Impact: MediaCo's EVP of Content & Growth, Kudjo Sogadzi, noted that the success of the morning show 'Mornings with Mero' reflects the ongoing power of culturally relevant live programming, indicating a growing audience engagement during critical listening hours.
- Market Competitive Edge: Local Markets VP Maire Mason emphasized that New York is the most competitive radio market in the U.S., and achieving a top-three rank in both major buying demographics underscores the strength of the HOT 97 brand and its commitment to consistent audience growth.
- Audience Connection Strategy: HOT 97 Assistant Program Director Katrina B stated that the team is focused on building connection and consistency every morning, with the positive audience response and growth directly reflecting the effectiveness of these efforts, showcasing the brand's influence in culturally driven programming.
See More
WQHT-FM Achieves Strong Year-Over-Year Growth in Key Listening Demographics
- Significant Ratings Increase: In the January 2026 Nielsen PPM ratings, WQHT-FM ranked #3 among Adults 25-54 and Adults 18-49, with AQH Persons increasing by 18.5% and 30.7% year-over-year, respectively, showcasing its strong performance in the competitive New York market.
- Morning Show Success: The station's 'Mornings with Mero' program has attracted a large audience, reflecting the appeal of culturally relevant and live programming, further solidifying its competitive position in the New York radio landscape.
- Enhanced Brand Influence: MediaCo executives noted that achieving a top-three rank in major buying demographics underscores the strength of the HOT 97 brand and its commitment to consistent audience growth, especially amid an overall market decline in listening.
- Multi-Platform Reach: MediaCo Holding Inc. reaches over 20 million viewers monthly through its diverse brands and platforms, demonstrating its influence among multicultural audiences and appeal to advertisers.
See More
COMBATE GLOBAL 2026 Season Live Broadcast Schedule Announced
- Broadcast Schedule: MediaCo announced that the COMBATE GLOBAL 2026 season will premiere on February 26 at 10 PM EST/PST on EstrellaTV, featuring Mexican star and MMA fighter Jawy Méndez against Puerto Rican competitor John "El Sicario" Padron, marking the start of a full year of MMA events.
- Multi-Platform Viewing: All COMBATE GLOBAL events will be broadcast live on EstrellaTV and streamed simultaneously across its digital platforms, ensuring fans can watch anytime, anywhere, on any device, significantly enhancing viewer accessibility.
- Increased Audience Engagement: MediaCo COO Rene Santaella stated that COMBATE GLOBAL brings highly engaged viewership to all platforms, with a consistent live schedule allowing fans to know exactly how to watch every fight, thereby strengthening the brand's market impact.
- Cultural Resonance and Entertainment: The 2026 season will continue to showcase COMBATE GLOBAL's signature blend of world-class competition, bilingual storytelling, and culturally resonant entertainment, aiming to further engage Hispanic audiences nationwide and drive long-term brand growth.
See More
EstrellaTV Achieves Historic Growth, Leading Spanish-Language Media
- Historic Growth: EstrellaTV achieved a 14% year-over-year growth in 2025, marking the first annual increase for any Spanish-language TV broadcast network in four years, underscoring its leadership in the multicultural media space.
- Significant Competitive Advantage: Amidst overall audience erosion in the industry, EstrellaTV's 14% surge starkly contrasts with competitors like Telemundo's -7%, Univision's -8%, and UniMás's -17%, demonstrating the appeal of high-quality, culturally relevant programming to the P18-49 demographic.
- Sustained Growth Momentum: EstrellaTV is on track for its fourth consecutive quarter of growth among the P18-49 demographic, with a remarkable 57% increase in Q4 2025 and a strong 54% increase to date in Q1 2026, reflecting a deep connection with its audience.
- Dominant Broadcast Season Position: Over the first 19 weeks of the current broadcast season, EstrellaTV leads the pack with a 55% growth rate among the four growing broadcast networks, establishing itself as a preferred destination for advertisers in the 2025/26 season.
See More
EstrellaTV Achieves Four Consecutive Months of Viewership Growth
- Viewership Growth: EstrellaTV closed January 2026 with a remarkable 46% year-over-year increase in prime time among Adults 18-49, marking its fourth consecutive month of growth and establishing itself as the fastest-growing Spanish-language network in the U.S.
- Strong Programming Performance: The January results were driven by a compelling mix of timely news, live sports, and popular franchises, including the January 3 news special 'Captura de Nicolás Maduro' and high-energy Liga MX matches, which solidified its appeal among U.S. Hispanic audiences.
- Advertising Market Appeal: MediaCo's Chief Revenue Officer, Brian Fisher, noted that EstrellaTV's sustained audience momentum provides brands with an ideal advertising platform, enabling them to reach engaged Hispanic audiences in premium viewing environments, thereby enhancing advertisers' confidence in their investments.
- Cultural Investment Returns: MediaCo CEO Albert Rodriguez emphasized that the investment in culturally relevant and high-impact programming is paying off, as EstrellaTV strengthens its connection with today's U.S. Hispanic audience, driving long-term business growth.
See More
