YHC News & Events

LQR House entered into securities purchase agreements with new and existing investors and certain directors and officers of the Company, for the purchase and sale of 7,249,972 shares of common stock at a purchase price of $0.90 per share, pursuant to a registered direct offering, resulting in gross proceeds of approximately $6.52M, before deducting placement agent commissions and other offering expenses. The closing of the offering is expected to occur on or about December 19, subject to the satisfaction of customary closing conditions. The Company intends to use the net proceeds for the repayment of certain amounts owed in connection with existing settlement obligations, related litigation fees and expenses, with any remaining balance of the next proceeds for working capital and general corporate purposes. A.G.P./Alliance Global Partners is acting as the sole placement agent for the offering.

Additionally, LQR House has appointed its Board Member Yilin Lu as President of the Company. Mr. Lu, who played a central role in initiating and advancing discussions with TikTok, will now oversee global growth initiatives with a strategic focus on digital infrastructure, capital markets, and media monetization.

LQR House announced that its wholly owned subsidiary, YHC Online entered into a strategic collaboration with TikTok. Under the agreement, YHC Online Ltd. has signed a Multi-Channel Network agency services contract to develop, manage, and monetize creator-led content on the TikTok platform. This agreement marks a significant milestone in LQR House's expansion into the digital media and creator economy space. By aligning with one of the most influential platforms in global digital culture, the Company aims to accelerate revenue growth through scalable content strategies and enhanced media monetization capabilities. The Company expects that in addition to direct monetization through TikTok, the collaboration will enable broader cross-platform campaign execution across TikTok, Meta, and Google - laying the foundation for a vertically integrated digital marketing operation that will support the Company's future growth initiatives.

LQR House announced its strategic intent to broaden its corporate focus by integrating cryptocurrency and blockchain technology into its long-term business model. This shift has been spurred by Leshner, the open market buyer of a stake in LQR House. Leshner has publicly expressed his interest in having the company pursue a more crypto-native strategy. The company plans to seek advice from Leshner, or members of the community that Leshner may suggest. Leshner no longer intends on pursuing a controlling interest in the company. This announcement follows the board's previously approved resolution to allocate a portion of the company's treasury to Bitcoin, along with its stated intention to explore a potential investment in mining infrastructure through a partnership with Bitmain and Polaris Capital.