VS News & Events

Versus Systems announced it has executed a definitive agreement with Drinkfinger Enterprises to launch large-scale technology-enabled campaigns and fan experiences across Brazil, the United States, the United Kingdom, and select international markets. The collaboration will integrate Drinkfinger's physical beverage accessory platform with Versus' QR-enabled engagement technology. "The collaboration establishes a repeatable activation framework designed to help brand partners engage with diverse audiences at scale, measure performance in real time, and build long-term consumer relationships," the company said.

Versus Systems has executed a definitive agreement, furthering the newly announced initiative with LiftMedia LDA., to integrate Versus' interactive engagement technology across LiftMedia's Digital Out-of-Home, or DOOH, network, reaching 2.65 million people per day and nearly 1 billion impressions annually, creating a scalable monetization engine tied to user interaction and brand engagement. Under this agreement, the parties will continue the development of a new consumer-facing mobile app to be available in parts of Spain, Portugal, and other regions across the Iberian Peninsula and Europe. The app will be designed to connect LiftMedia's DOOH network with a digital ecosystem of content, games, commercial services, and daily-life utilities. A pilot launch in Spain and Portugal will initiate in the second half of Q1 2026, with a full rollout within the aforementioned region, in Q2 2026, with further expansionary phases forthcoming.