NIU News & Events

Niu Technologies provided its sales volume results for the first quarter of 2025. In the first quarter of 2025, NIU sold 203,313 units, with 183,065 units sold in China and 20,248 units sold in international markets. "In China, we achieved sales volume growth of over 60% year-over-year, driven by the successful execution of our product and channel strategies. Our robust pipeline of new product launches and upgrades throughout this year has already contributed to our first-quarter performance. The launch of the NX Pro in late March received an overwhelmingly positive market reception, generating massive pre-order demand across all sales channels and attracting over 3.5 million viewers during its live debut broadcast. In the international markets, we have made consistent progress and achieved breakthroughs in expanding our electric motorcycle and mircomobility channels, positioning us for comprehensive market penetration in 2025. Our sales volume count disclosed above is based on the delivery from our manufacturing facility, which may vary slightly from the sales volume measured from a financial accounting and reporting point of view. NIU's sales volume represents only one measure of the company's financial performance and should not be relied upon as an indicator of quarterly financial results, which depend on a variety of factors, including revenues from accessories, spare parts and services, cost of sales, operating expenses, etc."

Niu Technologies is set to showcase its strategic expansion into the powersports industry at AIMExpo 2025. Taking place in Las Vegas from February 5-7, 2025, AIMExpo is North America's largest powersports trade show, providing the perfect platform for NIU to engage directly with dealers, users and industry leaders. "Our presence at AIMExpo is about more than introducing NIU to a new audience," said Ben McGill, Head of North America Operations at NIU. "It's an opportunity to demonstrate our credibility as a trusted global brand, delivering high-quality solutions that dealers and riders alike can rely on for years."

Niu Technologie (NIU) provides its sales volume results for the fourth quarter and full year 2024...In the fourth quarter of 2024, the Company sold 226,634 units, including e-motorcycles, e-mopeds, e-bicycles, kick-scooters and e-bikes. The number of units sold in China and in international markets were 182,333 and 44,301, respectively. "In China, we achieved remarkable success this quarter with a 65% year-over-year growth, driven by the successful launch of new models throughout 2024 and the fulfillment of Q3 backlog orders following the implementation of new battery and electric system safety standards in late October. The new models, meticulously tailored to cater to diverse consumer segments, accounted for over 70% of Q4 sales. Notably, models such as the N-Play, NX, NT, FX, and UMAX resonated strongly with the Gen Z riders, offering cutting-edge design and features that align with their dynamic lifestyles. Meanwhile, the U1e, MT, and OT models, combining style, functionality, and safety to elevate their riding experience, were tailored to target the female riders. This strategic focus on customer-centric innovation underscores our ability to anticipate market demands and capture emerging opportunities with precision.Overseas, the micro-mobility segment delivered exceptional performance, achieving a 65% year-over-year growth in Q4 and a 57% increase for the full year. At EICMA in November, we marked our 10th anniversary by unveiling an exciting lineup of innovative products, including dirt bikes, electric motorcycles and advanced micro-mobility solutions. Over the past decade, NIU has steadily bolstered its global brand presence, earning widespread acclaim from riders, strategic partners and key opinion leaders worldwide." For the full year of 2024, the Company sold 924,340 units. The number of units sold in China and in international markets were 759,094 and 165,246, respectively. The Fly noted that other companies in a similar space include Xiaomi (XIACY), Li Auto (LI), XPeng (XPEV) and BYD (BYDDF)...

Niu Technologies announced the launch of its nationwide direct-to-consumer sales platform for its lineup of off-road and on-road dirt bikes - the XQi3 Wild and XQi3 Street. "The launch of the NIU Moto Sales Platform is a milestone not only for our company but for the EV industry as a whole," said Ben McGill, Head of North America Operations at NIU. "E-commerce has transformed countless industries, and we believe it's time for motor vehicles to embrace this innovation. Our platform ensures that no matter where you live, you can be part of the EV revolution-even if local retailers and dealers haven't yet adapted to this shift."