LITB News & Events

LightInTheBox has received positive feedback from customer surveys regarding one of its newly launched Direct-to-Consumer brands. The brand has achieved an average Net Promoter Score of 60, surpassing the industry average for Consumer Services / Catalog / Specialty Distribution, indicating a strong initial reception from customers. This feedback underscores LightInTheBox's strategic shift towards proprietary DTC brands, which has been instrumental in the company's return to profitability, by focusing on in-house design and manufacturing. This shift has not only enhanced customer satisfaction but has also improved the company's financial performance, enabling it to achieve profitability in recent quarters.

Reports Q4 revenue $135.56M vs. $57.75M last year. Jian He, CEO of LightInTheBox, stated, "2024 was a year of transformation for LITB, as we strategically prioritized profitability over growth and transitioned from e-commerce retail into brand-focused apparel design with the launch of our new brands. Through strong strategic execution, we enhanced our margins and overall profitability amid an intensely competitive market."

LightInTheBox "announced that it has received a letter from the New York Stock Exchange dated December 26, 2024, notifying that the Company is "below criteria" due to its average total market capitalization being less than $50 million over a 30 trading-day period and its stockholders' equity being less than $50 million pursuant to Section 802.01B of the NYSE Listed Company Manual. The Company intends to take steps to remedy the deficiency in a timely manner. The Company notified the NYSE on January 3, 2025 of its intention to cure such deficiency. In accordance with NYSE listing requirements, the Company has 90 calendar days from the receipt of the Notice to respond with a business plan that demonstrates compliance with this continued listing standard within 18 months of receipt of the Notice."

LightInTheBox is down -19.6%, or -90c to $3.70.