HSY Should I Buy
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Hershey Co (HSY) is not a strong buy at the moment for a beginner investor with a long-term strategy. While the company has shown strong revenue growth in Q4 2025 and received positive analyst ratings, the significant decline in net income, EPS, and gross margin raises concerns. Additionally, insider selling and the lack of strong trading signals suggest caution. The options data and technical indicators also do not provide a compelling case for immediate entry.
The stock shows bullish moving averages (SMA_5 > SMA_20 > SMA_200), but the MACD histogram is negative and contracting, indicating weak momentum. RSI is neutral at 73.356, and the stock is trading near its resistance level (R1: 231.033). The stock has a 60% chance of declining in the next day, week, and month based on candlestick patterns.
Analysts have raised price targets significantly, with some projecting long-term growth driven by lower cocoa costs and effective marketing. The company delivered a strong Q4 revenue beat and issued optimistic FY26 guidance.
Insider selling has increased by 388.56% over the last month. The options data suggests a neutral to slightly bearish sentiment, and the stock has a high probability of short-term declines.
In Q4 2025, revenue increased by 7.05% YoY to $3.09 billion. However, net income dropped by 59.83% YoY to $320 million, EPS fell by 49.19% YoY to 1.57, and gross margin declined by 31.37% YoY to 37.04%.
Analysts have raised price targets, with the highest being $267 (Goldman Sachs) and the lowest being $195 (Mizuho). Ratings range from Neutral to Buy, with some analysts highlighting strong long-term growth potential but cautioning about near-term pressures from tariffs and higher costs.
