DECK Should I Buy
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Deckers Outdoor Corp (DECK) is not a strong buy for a beginner, long-term investor at this moment. While the company has demonstrated solid financial performance and positive analyst sentiment, insider selling and technical indicators suggest a cautious approach. Additionally, the absence of strong proprietary trading signals and potential short-term downside risks make it prudent to wait for a better entry point.
The MACD is slightly positive but contracting, indicating weakening momentum. RSI is neutral at 63.343, and moving averages are bullish (SMA_5 > SMA_20 > SMA_200). Key support is at 114.59, and resistance is at 121.382. However, stock trend analysis suggests a 70% chance of a short-term decline (-2.29% in the next day, -6.49% in the next week).
Analysts have upgraded the stock and raised price targets, citing strong sales growth in UGG and HOKA brands.
The Supreme Court ruling on tariffs is expected to benefit the retail sector, including Deckers.
Revenue, net income, and EPS all showed YoY growth in the latest quarter.
Insider selling has increased significantly (up 781.80% over the last month).
Gross margin dropped slightly (-0.85% YoY), indicating some cost pressures.
Stock trend analysis predicts short-term downside risks.
In Q3 2026, revenue increased 7.14% YoY to $1.96 billion, net income rose 5.34% YoY to $481.15 million, and EPS grew 11% YoY to $3.33. However, gross margin declined slightly to 59.84% (-0.85% YoY).
Analysts are broadly positive, with multiple upgrades and raised price targets. Recent upgrades include Argus (Buy), Barclays (Overweight), and Citi (Buy). Price targets range from $90 to $161, with most analysts citing strong sales growth and improved guidance as key drivers.
