CDLX News & Events

Par Technology (PAR) announced that it has agreed to acquire the identity resolution and shopper intelligence platform Bridg, a division of Cardlytics (CDLX). The transaction is structured as an acquisition of substantially all Bridg assets. The purchase price is $27.5M, subject to purchase price adjustments with a maximum total purchase price of $30M, and is payable in shares of Par Technology common stock. Par Technology will also assume certain liabilities associated with the acquired assets. The transaction is expected to close in the first quarter of 2026, subject to customary closing conditions.

Cardlytics announced the appointment of David Evans as its new CFO, effective January 12, 2026. Evans is returning to Cardlytics, having previously held several executive roles including CFO and chief administrative officer. As the returning CFO, Evans will oversee Cardlytics' finance, accounting, and investor relations functions as the company continues to execute against its longer-term growth vision. Evans' appointment follows Cardlytics' recent announcement that Alexis DeSieno will be stepping down from her role as CFO. DeSieno will continue to serve in a non-officer advisory capacity until March 6, 2026.

Latest data shows the largest indicative borrow rate increases among liquid option names include: Helius Medical Technologies Inc (HSDT) 198.14% +77.60, American Resources Corp (AREC) 108.58% +4.54, Forward Industries (FORD) 417.03% +3.93, Tron Inc. (TRON) 86.30% +2.09, YIELDMAX MSTR OPTION INCOME STRATEGY ETF (MSTY) 9.32% +1.43, Cardlytics (CDLX) 2.04% +0.54, Defiance 1.75x MSTR ETF (MSTX) 28.92% +0.54, ProShares Short Bitcoin Strategy ETF (BITI) 6.64% +0.49, Draganfly (DPRO) 46.20% +0.31, and United States Oil Fund (USO) 5.20% +0.28.

Sees adjusted EBITDA $0.9M-$7.9M.