Booking Holdings Inc (BKNG) has a current Price-to-Book (P/B) ratio of -36.31. Compared to its 3-year average P/B ratio of -46.40, the current P/B ratio is approximately -21.73% higher. Relative to its 5-year average P/B ratio of -18.72, the current P/B ratio is about 93.96% higher. Booking Holdings Inc (BKNG) has a Forward Free Cash Flow (FCF) yield of approximately 4.85%. Compared to its 3-year average FCF yield of 5.76%, the current FCF yield is approximately -15.83% lower. Relative to its 5-year average FCF yield of 4.84%, the current FCF yield is about 0.03% lower.

Competitors Valuation Multiple

AI Analysis

The average P/S ratio for BKNG competitors is 3.31, providing a benchmark for relative valuation. Booking Holdings Inc Corp (BKNG.O) exhibits a P/S ratio of 6.01, which is 81.5% above the industry average. Given its robust revenue growth of 16.05%, this premium appears unsustainable.

P/E

P/S

EV/EBITDA

EV/EBIT

Earnings Growth

Market Cap

Performance Decomposition

AI Analysis

Market capitalization of BKNG increased by 0.00% over the past 1 year(s). The primary factor behind the change was an decrease in Unknown from 0.00 to 0.00.

The secondary factor is the Unknown, contributed 0.00% to the performance.

Overall, the performance of BKNG in the past 1 year(s) is driven by Unknown.

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Frequently Asked Questions

Is BKNG currently overvalued or undervalued?

What is Booking Holdings Inc (BKNG) fair value?

BKNG's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average, adjusted by weights. The fair price of Booking Holdings Inc (BKNG) is between 3552.74 to 6302.19 according to relative valuation method.

How does BKNG's valuation metrics compare to the industry average?

The average P/S ratio for BKNG's competitors is 3.31, providing a benchmark for relative valuation. Booking Holdings Inc Corp (BKNG) exhibits a P/S ratio of 6.01, which is 81.50% above the industry average. Given its robust revenue growth of 16.05%, this premium appears unsustainable.

What is the current P/B ratio for Booking Holdings Inc (BKNG) as of Mar 02 2026?

As of Mar 02 2026, Booking Holdings Inc (BKNG) has a P/B ratio of -36.31. This indicates that the market values BKNG at -36.31 times its book value.

What is the current FCF Yield for Booking Holdings Inc (BKNG) as of Mar 02 2026?

As of Mar 02 2026, Booking Holdings Inc (BKNG) has a FCF Yield of 4.85%. This means that for every dollar of Booking Holdings Inc's market capitalization, the company generates 4.85 cents in free cash flow.

What is the current Forward P/E ratio for Booking Holdings Inc (BKNG) as of Mar 02 2026?

As of Mar 02 2026, Booking Holdings Inc (BKNG) has a Forward P/E ratio of 20.68. This means the market is willing to pay $20.68 for every dollar of Booking Holdings Inc's expected earnings over the next 12 months.

What is the current Forward P/S ratio for Booking Holdings Inc (BKNG) as of Mar 02 2026?

As of Mar 02 2026, Booking Holdings Inc (BKNG) has a Forward P/S ratio of 6.01. This means the market is valuing BKNG at $6.01 for every dollar of expected revenue over the next 12 months.

BKNG Valuation