AREBW Overview

Partnership Announcement: American Rebel Holdings, Inc. has announced a partnership with Jefferson Distributing to launch their American Rebel Light Beer in West Virginia's Eastern Panhandle.

Expansion of Distribution: This partnership aims to expand the distribution of American Rebel Light Beer across Jefferson, Morgan, and Berkeley counties in West Virginia.

New Distribution Partnership: American Rebel Holdings has partnered with Muller Distributing to expand its presence in eastern Pennsylvania, marking a significant step in its national growth strategy.

Launch Timeline: The on-premises launch of American Rebel Light Beer is set for early December 2025, followed by an off-premises rollout in Q1 2026, targeting bars, restaurants, and retail outlets.

Distribution Strategy: The partnership with Muller, a major beverage wholesaler, will enhance American Rebel's market reach through high-frequency coverage and promotional support, leveraging motorsports and live events to drive consumer trial and sales.

Future Plans: American Rebel aims to secure additional distribution partners in Pennsylvania and expand its retail presence, with a focus on major chains like Giant Eagle, following successful engagements at the National Beer Wholesalers Association convention.

Sales Growth: The American Rebel retail store in Lenexa, Kansas, has experienced over 80% year-over-year growth, primarily due to increased demand for Champion and American Rebel safes and concealed-carry gear.

Customer Experience: The store emphasizes exceptional customer service, providing expert advice and hands-on demonstrations, which helps convert first-time visitors into long-term customers.

Product Range: The Lenexa showroom offers a comprehensive selection of Champion and American Rebel products, including residential and large-format safes, concealed-carry backpacks, and apparel.

Company Background: Champion Safe Company, a subsidiary of American Rebel Holdings, has been manufacturing high-security safes for over 25 years, focusing on American-made products and customer satisfaction.

Stockholders' Equity Improvement: American Rebel Holdings, Inc. reported a stockholders' equity of approximately $3.4 million as of September 30, 2025, surpassing the Nasdaq Capital Market's minimum requirement of $2.5 million.

Compliance with Nasdaq Requirements: The company believes its recent filing demonstrates compliance with Nasdaq's continued listing requirements, following a significant recovery from a stockholders' deficit of over $8 million earlier in 2025.

CEO's Statement on Growth: CEO Andy Ross emphasized the importance of restoring positive stockholders' equity and expressed commitment to enhancing shareholder value and maintaining the Nasdaq listing.

Company Overview: American Rebel has evolved from a designer of security products to a diversified lifestyle brand, recently expanding into the beverage market with the launch of American Rebel Light Beer.