Citi Research maintained a "Buy" rating for TRIP.COM-S (09961.HK) due to its industry-leading position and expectations that the company's 4Q25 revenue and adjusted operating profit will align with market expectations. The firm anticipates that TRIP.COM-S will continue to expand its market share during the peak season and benefit from a rebound in average daily rates and growth in room nights in its domestic hotel business. However, they lowered their adjusted earnings forecasts for 2026 and 2027 to account for potential impacts on the domestic hotel business and adjusted the target price for Trip.com Group's US stock. The rating reflects confidence in the company's fundamentals, especially once the ongoing antitrust investigation concludes, providing clearer visibility for investors.

UBS

Buy

maintain

$90 -> $90

2026-01-26

Reason

UBS

Price Target

$90 -> $90

2026-01-26

maintain

Buy

Reason

The analyst rating from UBS is influenced by the ongoing antitrust investigation into TRIP.COM-S, which has caused the company's share price to decline. Despite this, UBS believes the market has largely absorbed the news. The primary concern for investors is the potential for future penalties that could impact TRIP.COM-S' business model, fee structure, or market share. UBS finds it challenging to predict the financial implications of the investigation beyond potential fines, leading them to expect the stock to remain range-bound in the short term. Nevertheless, UBS maintains a positive outlook with a target price of USD90 for Trip.com and HKD700 for its H-shares, both rated as Buy.

Unlock Full Analyst Thesis， Get the complete breakdown of rating reason for 09961

Unlock Now

Valuation Metrics

The current forward P/E ratio for (09961.HK) is 17.18, compared to its 5-year average forward P/E of 15.40. For a more detailed relative valuation and DCF analysis to assess 's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.

N/A

5Y Average PE

15.40

Current PE

17.18

Overvalued PE

135.76

Undervalued PE

-104.95

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.

N/A

5Y Average EV/EBITDA

24.58

Current EV/EBITDA

0.00

Overvalued EV/EBITDA

48.09

Undervalued EV/EBITDA

1.06

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.

N/A

5Y Average PS

4.56

Current PS

0.00

Overvalued PS

5.49

Undervalued PS

3.64

Financials

AI Analysis

Annual

Quarterly

Whales Holding 09961

Trading Trends

People Also Watch

Frequently Asked Questions

What is (09961) stock price today?

The current price of 09961 is 403.8 USD — it has decreased -1.85

What is (09961)'s business?

What is the price predicton of 09961 Stock?

Wall Street analysts forecast 09961 stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for 09961 is USD with a low forecast of USD and a high forecast of USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is (09961)'s revenue for the last quarter?

revenue for the last quarter amounts to NaN USD, decreased

What is (09961)'s earnings per share (EPS) for the last quarter?

. EPS for the last quarter amounts to USD, decreased

How many employees does (09961). have?

(09961) has 0 emplpoyees as of March 02 2026.

What is (09961) market cap?

Today 09961 has the market capitalization of 0.00 USD.

09961 Overview