Tmall Double 11: iPhone Series Sales in First Hour Surpass Last Year's Total for the Day
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 20 2025
0mins
Source: aastocks
Sales Performance: In the first hour of the 2025 Tmall Double 11 sales, major brands like Apple, Estee Lauder, L'Oreal, Nike, and lululemon each exceeded RMB100 million in sales.
Apple's Success: The Apple Store's iPhone series sales surpassed the total sales of the previous year's event within the first hour, with other products like AirPods 4 and Apple Watch S11 also achieving significant sales.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
