Thryv Reports 14% SaaS Revenue Growth in Q4 2025
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 4 days ago
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Should l Buy THRY?
Source: Newsfilter
- SaaS Revenue Growth: Thryv's SaaS revenue reached $119 million in Q4 2025, marking a 14.1% year-over-year increase, indicating the company's sustained growth potential in the small business market, despite overall revenue growth of only 2.7%.
- Adjusted EBITDA Performance: The SaaS adjusted EBITDA for Q4 was $20 million, with an adjusted EBITDA margin of 16.8%, showing improvement compared to the same period last year, reflecting the company's enhanced cost control and profitability.
- Customer Base Expansion: By the end of Q4 2025, Thryv had 100,000 SaaS clients, with 69% of SaaS revenue coming from quality customers contributing over $400 in monthly recurring revenue, indicating increasing penetration in high-value customer segments.
- Decline in Marketing Services Revenue: Despite strong SaaS performance, marketing services revenue fell by 11.7%, which could impact the company's overall profitability and reflects challenges faced during its transition process.
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Analyst Views on THRY
Wall Street analysts forecast THRY stock price to rise
5 Analyst Rating
2 Buy
3 Hold
0 Sell
Moderate Buy
Current: 2.320
Low
13.00
Averages
14.00
High
15.00
Current: 2.320
Low
13.00
Averages
14.00
High
15.00
About THRY
Thryv Holdings, Inc. is a provider of software-as-a-service (SaaS) solutions to small and medium-sized businesses (SMBs). Its segments include Thryv Marketing Services and Thryv SaaS. Thryv Marketing Services segment, which includes the Company’s Print and Digital solutions business. Thryv SaaS segment, which includes the Company's SaaS flagship all-in-one small business management modular software platform, which includes Command Center, Business Center, Marketing Center, ThryvPay, Thryv Add-Ons, and Keap Automations. Its solutions enable its SMB clients to attract and generate new business leads, manage their customer relationships efficiently with artificial intelligence (AI) tools and automations, and run their day-to-day operations. Its Business Center is designed to allow an SMB to streamline day-to-day business operations, including customer relationship management, appointment scheduling, estimate and invoice creation, and online review management.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- SaaS Revenue Growth: Thryv Holdings reported SaaS revenue of $119 million in Q4 2025, reflecting a 14.1% year-over-year increase, indicating solid progress in its transition to SaaS and expected to drive overall revenue growth moving forward.
- Increase in High-Value Customers: The number of quality customers spending over $400 per month grew by 18% in Q4, now accounting for 69% of total revenue compared to 60% last year, demonstrating the company's success in attracting high-value clientele.
- Accelerated AI Strategy: CEO Joe Walsh emphasized a strategic shift towards an AI-powered Thryv platform set to launch in 2026, aiming to enhance product competitiveness and facilitate digital transformation for small businesses.
- Cautious Future Outlook: CFO Paul Rouse provided guidance for 2026, expecting Q1 SaaS revenue between $114 million and $115 million, and full-year revenue between $461 million and $471 million, reflecting a cautious stance on near-term growth while maintaining optimism for long-term potential.
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- Earnings Performance: Thryv Holdings reported a Q4 GAAP EPS of -$0.22, missing expectations by $0.40, indicating challenges in profitability that could impact investor confidence.
- Revenue Growth: The company achieved total revenue of $191.62M, a 2.7% year-over-year increase, surpassing market expectations by $0.36M, suggesting some growth potential in the overall market environment.
- SaaS Revenue: SaaS revenue reached $119.0M, a 14.1% year-over-year increase, with SaaS revenue excluding Keap at $102.8M, up 13.1%, demonstrating robust growth in the core business.
- Decline in Marketing Services Revenue: Marketing services revenue was $72.6M, an 11.7% year-over-year decline, reflecting pressure on the company's marketing services division amid increasing market competition, indicating a need for strategic reassessment.
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- SaaS Revenue Growth: Thryv Holdings reported a 14% year-over-year increase in SaaS revenue for Q4 2025 and a 34% growth for the full year, indicating strong performance in the small business sector and likely enhancing market share.
- Adjusted EBITDA Performance: The company achieved a 16.0% Adjusted EBITDA margin for SaaS in 2025, demonstrating effective cost control during its transformation, which boosts investor confidence in its profitability.
- Successful Strategic Transition: Thryv has successfully transitioned from legacy print and marketing services to a leading SMB software provider, with SaaS revenue now contributing over 62% of total revenue, showcasing the sustainability and adaptability of its business model.
- Future Growth Outlook: The company plans to launch the AI-enabled Thryv Platform aimed at helping small businesses market and sell more effectively, which is expected to drive future revenue growth and enhance customer retention.
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- SaaS Revenue Growth: Thryv's SaaS revenue reached $119 million in Q4 2025, marking a 14.1% year-over-year increase, indicating the company's sustained growth potential in the small business market, despite overall revenue growth of only 2.7%.
- Adjusted EBITDA Performance: The SaaS adjusted EBITDA for Q4 was $20 million, with an adjusted EBITDA margin of 16.8%, showing improvement compared to the same period last year, reflecting the company's enhanced cost control and profitability.
- Customer Base Expansion: By the end of Q4 2025, Thryv had 100,000 SaaS clients, with 69% of SaaS revenue coming from quality customers contributing over $400 in monthly recurring revenue, indicating increasing penetration in high-value customer segments.
- Decline in Marketing Services Revenue: Despite strong SaaS performance, marketing services revenue fell by 11.7%, which could impact the company's overall profitability and reflects challenges faced during its transition process.
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- Earnings Announcement Schedule: Thryv Holdings is set to announce its Q4 earnings on February 26 before the market opens, with consensus EPS estimated at $0.18 and revenue projected at $191.26 million, reflecting a 2.5% year-over-year growth, indicating a potential recovery after Q3 challenges.
- Market Expectation Analysis: Analysts' EPS and revenue forecasts for Thryv Holdings suggest a cautiously optimistic outlook for the company's future performance, as it may attract investor interest despite facing near-term volatility, highlighting its long-term value.
- Historical Financial Data Review: Historical earnings data for Thryv Holdings indicates resilience despite a poor Q3 performance, making the upcoming earnings report a critical moment to assess the company's recovery capabilities and overall health.
- Investor Sentiment Shift: Following Laughing Water Capital's exit from Thryv Holdings, market sentiment towards the company may be affected, prompting investors to closely monitor the upcoming earnings report to evaluate the company's future investment potential.
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