Strategies for Capitalizing on Current Tax-Loss Selling to Acquire Quality Stocks at a Discount
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 18 2025
0mins
Should l Buy PG?
Source: CNBC
Tax-Loss Harvesting: The annual tax-loss harvesting is underway, with advisors selling stocks at a loss to offset gains from earlier in the year, leading to significant market activity and potential distortions in stock valuations.
Opportunities in Quality Stocks: Despite the trend of selling off underperforming stocks, there may be opportunities to acquire quality companies at lower prices, particularly those with strong fundamentals and dividends, such as IBM and other "Dogs of the Dow."
Market Dynamics: The current market environment is characterized by forced selling due to tax reasons, which can create inefficiencies and present buying opportunities for disciplined investors looking for undervalued stocks.
Focus on Long-Term Value: Investors are encouraged to look beyond short-term market fluctuations and consider long-term potential in companies that are experiencing temporary setbacks, particularly those with solid financials and growth prospects in emerging sectors like AI.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy PG?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on PG
Wall Street analysts forecast PG stock price to rise
17 Analyst Rating
10 Buy
7 Hold
0 Sell
Moderate Buy
Current: 163.510
Low
150.00
Averages
164.50
High
180.00
Current: 163.510
Low
150.00
Averages
164.50
High
180.00
About PG
The Procter & Gamble Company is focused on providing branded consumer packaged goods to consumers across the world. The Company’s segments include Beauty, Grooming, Health Care, Fabric & Home Care and Baby, Feminine & Family Care. The Company’s products are sold in approximately 180 countries and territories primarily through mass merchandisers, e-commerce, including social commerce channels, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, specialty beauty stores, including airport duty-free stores), high-frequency stores, pharmacies, electronics stores and professional channels. It also sells direct to individual consumers. It has operations in approximately 70 countries. It offers products under brands, such as Head & Shoulders, Herbal Essences, Pantene, Rejoice, Olay, Old Spice, Safeguard, Secret, SK-II, Braun, Gillette, Venus, Crest, Oral-B, Ariel, Downy, Gain, Tide, Always, Always Discreet, Tampax, Bounty and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Strategies for Navigating a Volatile Market Amid Rising Oil Prices and Falling Stocks
Market Concerns: The markets are experiencing a downturn due to escalating fears of a prolonged conflict in Iran.
Oil Price Impact: Investors are worried that rising oil prices could negatively affect the global economy and reignite inflation fears.
AI Trade Vulnerability: The situation poses particular challenges for the previously thriving artificial intelligence sector.
Investment Climate: Overall, it is becoming increasingly difficult for investors to find safe investment opportunities amid these uncertainties.
See More
Four Boring Dividend Stocks for Long-Term Income
- Procter & Gamble's Edge: Procter & Gamble (PG) holds approximately 40% of the U.S. laundry detergent market and nearly 50% of the diaper market, leveraging scale and market dominance to maintain low per-unit production costs and high pricing power, ensuring stable cash flow and dividend payments.
- Brookfield Asset Management: Brookfield Asset Management (BAM) focuses on industries with long-term growth potential, including infrastructure and renewable energy, with a projected revenue and dividend growth target of 15%-20%, appealing to income-seeking investors.
- Automatic Data Processing's Resilience: Automatic Data Processing (ADP) is more than just a payroll processor, offering services like employee attendance and benefits management; despite AI challenges, its 51-year streak of dividend increases demonstrates its business resilience and sustainability.
- Coca-Cola's Stability: Coca-Cola (KO) has raised its per-share dividend for 64 consecutive years, relying on a strong brand portfolio and outsourcing bottling operations to reduce cost risks, allowing it to focus on brand marketing and continue providing stable income for investors.
See More
Stable Dividend Growth and AI Opportunities
- Importance of Dividend Growth: Over time, dividend growth becomes more meaningful than the yield at the time of purchase, especially for income-seeking investors, as holding dividend stocks long-term can yield substantial returns.
- Procter & Gamble's Market Dominance: Procter & Gamble's Tide laundry detergent holds approximately 40% of the U.S. market, while Pampers controls nearly 50%, providing the company with significant advantages in pricing power and production cost control, further solidifying its leadership in the consumer goods sector.
- Brookfield Asset Management's Growth Potential: Brookfield focuses on industries with high long-term growth potential, with a quarterly per-share dividend increase of 15% from 2025, and a long-term revenue and dividend growth target of 15% to 20%, indicating a strong market outlook.
- Coca-Cola's Stability: Coca-Cola has raised its per-share dividend for 64 consecutive years, and while its forward-looking yield is 2.6%, the dividend has grown nearly 90% over the past decade, demonstrating its ability to maintain strong market performance amid changing consumer preferences.
See More
Dividend Stocks Surge Amid Market Volatility, Outperforming S&P 500
- Dividend Stocks Performance: In 2026, dividend aristocrats are outperforming the broader market, with the ProShares S&P 500 Dividend Aristocrats ETF up 10% year-to-date compared to less than 1% for the S&P 500, reflecting investors' preference for stable income amid market volatility.
- Coca-Cola Dividend Increase: Coca-Cola announced a 4% increase in its quarterly dividend to 53 cents per share in February, marking its 64th consecutive year of dividend growth, and returned $8.8 billion to shareholders last year, demonstrating strong cash flow and market stability.
- NextEra Energy's Growth Plans: NextEra Energy raised its quarterly dividend by 10% to about 62 cents per share and plans for 10% annual dividend growth through 2026, with ambitions to add 30 gigawatts of new generation capacity by 2035, showcasing its commitment to renewable energy.
- Abbott Laboratories' Sustained Growth: Abbott announced a 6.8% dividend increase to 63 cents per share in December, achieving 54 consecutive years of growth, and despite missing fourth-quarter revenue expectations, its dividend growth of over 70% reflects strong profitability and market confidence.
See More
Gain Launches New Gain Plus Laundry Product Line
- New Product Line: Gain introduces the Gain Plus collection featuring advanced Oxi cleaning technology that enhances stain removal and provides long-lasting fragrance, addressing consumer demand for superior laundry experiences and likely boosting market competitiveness.
- Core Product Upgrades: The core Gain laundry products are also receiving formula enhancements that improve odor removal across all scents, ensuring consumer satisfaction while reinforcing brand loyalty in a competitive market.
- Packaging Redesign: The refreshed packaging design not only enhances visual appeal but also clearly communicates key product benefits, which is expected to attract more consumer attention and increase sales, thereby strengthening brand performance in retail.
- Market Rollout Strategy: The Gain Plus collection will be available nationwide at participating retailers starting March 2023, with plans to expand product and scent availability through June 2026, aiming to enhance brand visibility and market share through ongoing promotional efforts.
See More
Jim Cramer's Investment Advice Amid Middle East Tensions
- Selective Investment Strategy: Jim Cramer advises investors to be selective following the U.S.-Israeli conflict with Iran, noting that while stocks initially sold off, there is no need for a full portfolio overhaul, particularly as the long-term narrative around artificial intelligence remains intact.
- Healthcare Sector Opportunities: Cramer recommends investing in the healthcare sector, asserting it will remain insulated from economic fallout, and initiated a position in Cardinal Health on Monday morning, which plays a crucial role in healthcare distribution and is pursuing growth through acquisitions.
- Reducing Oil Exposure: Cramer highlights that the market reaction creates opportunities to lighten oil positions, suggesting a 50% reduction in holdings due to inflated valuations from rising oil prices, drawing on historical patterns where such stocks tend to decline after initial spikes.
- Cautious on Consumer Staples: While Procter & Gamble is typically viewed as a classic defensive stock, Cramer expresses caution, indicating that rising oil prices could squeeze consumer spending, potentially impacting the performance of such stocks.
See More
Strategies for Navigating a Volatile Market Amid Rising Oil Prices and Falling Stocks
Market Concerns: The markets are experiencing a downturn due to escalating fears of a prolonged conflict in Iran.
Oil Price Impact: Investors are worried that rising oil prices could negatively affect the global economy and reignite inflation fears.
AI Trade Vulnerability: The situation poses particular challenges for the previously thriving artificial intelligence sector.
Investment Climate: Overall, it is becoming increasingly difficult for investors to find safe investment opportunities amid these uncertainties.
See More
Four Boring Dividend Stocks for Long-Term Income
- Procter & Gamble's Edge: Procter & Gamble (PG) holds approximately 40% of the U.S. laundry detergent market and nearly 50% of the diaper market, leveraging scale and market dominance to maintain low per-unit production costs and high pricing power, ensuring stable cash flow and dividend payments.
- Brookfield Asset Management: Brookfield Asset Management (BAM) focuses on industries with long-term growth potential, including infrastructure and renewable energy, with a projected revenue and dividend growth target of 15%-20%, appealing to income-seeking investors.
- Automatic Data Processing's Resilience: Automatic Data Processing (ADP) is more than just a payroll processor, offering services like employee attendance and benefits management; despite AI challenges, its 51-year streak of dividend increases demonstrates its business resilience and sustainability.
- Coca-Cola's Stability: Coca-Cola (KO) has raised its per-share dividend for 64 consecutive years, relying on a strong brand portfolio and outsourcing bottling operations to reduce cost risks, allowing it to focus on brand marketing and continue providing stable income for investors.
See More
Stable Dividend Growth and AI Opportunities
- Importance of Dividend Growth: Over time, dividend growth becomes more meaningful than the yield at the time of purchase, especially for income-seeking investors, as holding dividend stocks long-term can yield substantial returns.
- Procter & Gamble's Market Dominance: Procter & Gamble's Tide laundry detergent holds approximately 40% of the U.S. market, while Pampers controls nearly 50%, providing the company with significant advantages in pricing power and production cost control, further solidifying its leadership in the consumer goods sector.
- Brookfield Asset Management's Growth Potential: Brookfield focuses on industries with high long-term growth potential, with a quarterly per-share dividend increase of 15% from 2025, and a long-term revenue and dividend growth target of 15% to 20%, indicating a strong market outlook.
- Coca-Cola's Stability: Coca-Cola has raised its per-share dividend for 64 consecutive years, and while its forward-looking yield is 2.6%, the dividend has grown nearly 90% over the past decade, demonstrating its ability to maintain strong market performance amid changing consumer preferences.
See More
Dividend Stocks Surge Amid Market Volatility, Outperforming S&P 500
- Dividend Stocks Performance: In 2026, dividend aristocrats are outperforming the broader market, with the ProShares S&P 500 Dividend Aristocrats ETF up 10% year-to-date compared to less than 1% for the S&P 500, reflecting investors' preference for stable income amid market volatility.
- Coca-Cola Dividend Increase: Coca-Cola announced a 4% increase in its quarterly dividend to 53 cents per share in February, marking its 64th consecutive year of dividend growth, and returned $8.8 billion to shareholders last year, demonstrating strong cash flow and market stability.
- NextEra Energy's Growth Plans: NextEra Energy raised its quarterly dividend by 10% to about 62 cents per share and plans for 10% annual dividend growth through 2026, with ambitions to add 30 gigawatts of new generation capacity by 2035, showcasing its commitment to renewable energy.
- Abbott Laboratories' Sustained Growth: Abbott announced a 6.8% dividend increase to 63 cents per share in December, achieving 54 consecutive years of growth, and despite missing fourth-quarter revenue expectations, its dividend growth of over 70% reflects strong profitability and market confidence.
See More
Gain Launches New Gain Plus Laundry Product Line
- New Product Line: Gain introduces the Gain Plus collection featuring advanced Oxi cleaning technology that enhances stain removal and provides long-lasting fragrance, addressing consumer demand for superior laundry experiences and likely boosting market competitiveness.
- Core Product Upgrades: The core Gain laundry products are also receiving formula enhancements that improve odor removal across all scents, ensuring consumer satisfaction while reinforcing brand loyalty in a competitive market.
- Packaging Redesign: The refreshed packaging design not only enhances visual appeal but also clearly communicates key product benefits, which is expected to attract more consumer attention and increase sales, thereby strengthening brand performance in retail.
- Market Rollout Strategy: The Gain Plus collection will be available nationwide at participating retailers starting March 2023, with plans to expand product and scent availability through June 2026, aiming to enhance brand visibility and market share through ongoing promotional efforts.
See More
Jim Cramer's Investment Advice Amid Middle East Tensions
- Selective Investment Strategy: Jim Cramer advises investors to be selective following the U.S.-Israeli conflict with Iran, noting that while stocks initially sold off, there is no need for a full portfolio overhaul, particularly as the long-term narrative around artificial intelligence remains intact.
- Healthcare Sector Opportunities: Cramer recommends investing in the healthcare sector, asserting it will remain insulated from economic fallout, and initiated a position in Cardinal Health on Monday morning, which plays a crucial role in healthcare distribution and is pursuing growth through acquisitions.
- Reducing Oil Exposure: Cramer highlights that the market reaction creates opportunities to lighten oil positions, suggesting a 50% reduction in holdings due to inflated valuations from rising oil prices, drawing on historical patterns where such stocks tend to decline after initial spikes.
- Cautious on Consumer Staples: While Procter & Gamble is typically viewed as a classic defensive stock, Cramer expresses caution, indicating that rising oil prices could squeeze consumer spending, potentially impacting the performance of such stocks.
See More
