Stock to Watch: e.l.f. Beauty Declared Bear of the Day
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 04 2025
0mins
Should l Buy ELF?
Source: NASDAQ.COM
Company Overview: e.l.f. Beauty is a cosmetic company offering a range of products including makeup, lip products, and beauty tools.
Analysts' Outlook: The company has received a Zacks Rank #5 (Strong Sell) due to a bearish earnings outlook and is part of a poorly ranked cosmetics industry.
Stock Performance: e.l.f. shares have dropped approximately 36% in 2025, significantly underperforming the S&P 500, with recent quarterly results failing to boost investor confidence.
Investment Recommendations: For investors seeking better opportunities, it is suggested to focus on stocks with a Zacks Rank #1 (Strong Buy) or #2 (Buy) for a stronger earnings outlook.
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Analyst Views on ELF
Wall Street analysts forecast ELF stock price to rise
15 Analyst Rating
12 Buy
3 Hold
0 Sell
Strong Buy
Current: 92.050
Low
85.00
Averages
112.21
High
136.00
Current: 92.050
Low
85.00
Averages
112.21
High
136.00
About ELF
e.l.f. Beauty, Inc. is a multi-brand beauty company. The Company offers inclusive, accessible, clean, vegan, and cruelty-free cosmetics and skincare products. The Company's family of brands includes e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People, Keys Soulcare, and rhode. Its e.l.f. SKIN is an ingredient-focused, dermatologist-developed formulas for every eye, lip and face. The Company operates across beauty categories including eye, lip, and face makeup, beauty tools and accessories, and skincare products. Its color cosmetics and skin care products are broadly sold through food, drug, and mass channels, as well as through department stores and direct and specialty channels. The Company sells its products with retailers in the United States, as well as internationally. It also sells its products online through its own direct e-commerce channels, as well as through other e-commerce Websites.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Three Consumer Goods Companies for Long-Term Investment
- On Holding's Growth Potential: On Holding achieved a 34% year-over-year net sales growth in 2025 and aims to double its net sales by 2026, demonstrating strong competitiveness and innovation in the athletic footwear market.
- Celsius's Market Position: Celsius holds a 20% market share in the U.S. energy drink sector and has established a 99.5% all-commodity volume through its partnership with PepsiCo, creating a distribution moat that is difficult for competitors to replicate.
- e.l.f. Beauty's Brand Advantage: e.l.f. Beauty has enhanced its cultural relevance and premium positioning through the acquisition of the Rhode brand, showcasing its strong appeal among younger consumers in the beauty market.
- Long-Term Investment Confidence: All three companies exhibit robust growth potential and market adaptability, making them suitable for long-term holding to navigate future economic fluctuations and market changes.
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e.l.f. Beauty's Stock Volatility and Growth Potential
- Stock Volatility Analysis: e.l.f. Beauty's stock has experienced significant fluctuations in 2023, starting strong at the beginning of the year but retreating in late January; despite a strong earnings report in early February that initially boosted shares, the stock has since rebounded and is currently up about 22% year-to-date.
- Market Share Growth: e.l.f. continues to capture market share in the mass cosmetics space through social media marketing and popular products, while also gaining shelf space; the company has significant international opportunities, particularly with lower tariffs on Chinese goods likely enhancing gross margins.
- Rhode Brand Potential: The recently acquired Rhode brand has achieved over $200 million in sales within three years with minimal paid marketing, and there is substantial potential for e.l.f. to expand Rhode's product assortment and distribution channels, especially following its launch at LVMH's Sephora.
- Financial Outlook Upgrade: e.l.f. raised its revenue guidance for fiscal year 2026 from 18%-20% growth to 22%-23%, with Rhode's sales contribution expectations increased from $200 million to between $260 million and $265 million, reflecting the company's confidence in future growth prospects.
See More
e.l.f. Beauty Stock Volatility and Growth Potential
- Stock Volatility Analysis: e.l.f. Beauty (NYSE: ELF) has experienced significant stock price fluctuations this year, initially rising before retreating in late January; however, a strong earnings report in early February led to a rebound, with shares up approximately 22% year-to-date, reflecting market confidence in its future.
- Rhode Brand Opportunity: The recently acquired Rhode brand has achieved over $200 million in sales within three years with minimal paid marketing, showcasing substantial market potential, and is expected to further enhance performance through product line expansion and increased distribution channels.
- Revenue Guidance Upgrade: Due to Rhode's strong performance, e.l.f. raised its revenue growth forecast for fiscal 2026 from 18%-20% to 22%-23%, and increased Rhode's sales expectations from $200 million to between $260 million and $265 million, indicating management's optimistic outlook for future performance.
- Valuation Attractiveness: e.l.f. trades at a forward P/E ratio below 26 and a PEG ratio of just 0.6, suggesting it is undervalued in the current market; combined with growth potential from both its namesake brand and Rhode, the stock reaching $100 appears likely, with a $110 target also within reasonable reach.
See More
Investigation into e.l.f. Beauty's Corporate Governance Breaches
- Shareholder Rights Investigation: Halper Sadeh LLC is investigating whether certain officers and directors of e.l.f. Beauty, Inc. breached their fiduciary duties, which could impact corporate governance and shareholder rights.
- Legal Fee Arrangement: The firm operates on a contingency fee basis, meaning shareholders pursuing legal remedies will not incur out-of-pocket expenses, thereby lowering the barrier to participation in the investigation.
- Importance of Shareholder Involvement: Encouraging shareholder participation can improve company policies and oversight mechanisms, enhancing transparency and accountability, which ultimately helps to increase shareholder value and underscores the necessity of corporate governance.
- Global Investor Representation: Halper Sadeh LLC represents investors worldwide, focusing on securities fraud and corporate misconduct, having successfully implemented corporate reforms and recovered millions for defrauded investors, demonstrating its effectiveness in protecting investor rights.
See More
Three Consumer Goods Companies for Long-Term Investment
- On Holding's Growth Potential: On Holding achieved a 34% year-over-year net sales growth in 2025 and aims to double its net sales by 2026, demonstrating strong competitiveness and innovation in the athletic footwear market.
- Celsius's Market Position: Celsius holds a 20% market share in the U.S. energy drink sector and has established a 99.5% all-commodity volume through its partnership with PepsiCo, creating a distribution moat that is difficult for competitors to replicate.
- e.l.f. Beauty's Brand Advantage: e.l.f. Beauty has enhanced its cultural relevance and premium positioning through the acquisition of the Rhode brand, showcasing its strong appeal among younger consumers in the beauty market.
- Long-Term Investment Confidence: All three companies exhibit robust growth potential and market adaptability, making them suitable for long-term holding to navigate future economic fluctuations and market changes.
See More
Wall Street Rebounds at Midday, Driven by Strong Tech Stocks
- Market Rebound: Wall Street traded higher at midday on Monday, with the Nasdaq 100 gaining 0.3% to 25,025, indicating a recovery in investor sentiment as concerns over Middle East tensions eased.
- Tech Stocks Lead Gains: Palantir Technologies surged 6.5%, becoming the top performer in the S&P 500, suggesting a renewed confidence in tech stocks that could attract more investment into the sector.
- Energy Market Volatility: Oil prices rallied 5.1% to $70 per barrel, although they cooled after briefly hitting $75, with the energy sector rising 1.3% and Marathon Petroleum Corp. leading the group with a 4.5% gain.
- Rising Treasury Yields: The 10-year Treasury yield jumped 11 basis points to 4.07%, marking the largest one-day increase since April, reflecting heightened concerns about future economic prospects that may influence investor risk appetite.
See More
5 Trending Stocks Poised for Growth in March
Market Trends: As spring approaches, traders and investors are looking for hot buys, with a focus on stocks that fit their portfolios and potential for growth, particularly in the advanced micro devices sector driven by AI and data centers.
Stock Performance: Advanced Micro Devices (AMD) is expected to see significant revenue growth due to high demand for GPUs and CPUs tied to AI applications, with analysts projecting a potential upside of 45% from current support levels.
Earnings Forecasts: Analysts are optimistic about upcoming earnings reports, with expectations of robust growth for companies like Ampreus Technologies and Micron Technology, which are positioned well in the semiconductor and AI markets.
Investment Recommendations: A list of five stocks has been identified as top buys for investors, emphasizing the importance of acting before broader market trends catch on, with a focus on companies that are expected to outperform in the near future.
See More
e.l.f. Beauty's Stock Volatility and Growth Potential
- Stock Volatility Analysis: e.l.f. Beauty's stock has experienced significant fluctuations in 2023, starting strong at the beginning of the year but retreating in late January; despite a strong earnings report in early February that initially boosted shares, the stock has since rebounded and is currently up about 22% year-to-date.
- Market Share Growth: e.l.f. continues to capture market share in the mass cosmetics space through social media marketing and popular products, while also gaining shelf space; the company has significant international opportunities, particularly with lower tariffs on Chinese goods likely enhancing gross margins.
- Rhode Brand Potential: The recently acquired Rhode brand has achieved over $200 million in sales within three years with minimal paid marketing, and there is substantial potential for e.l.f. to expand Rhode's product assortment and distribution channels, especially following its launch at LVMH's Sephora.
- Financial Outlook Upgrade: e.l.f. raised its revenue guidance for fiscal year 2026 from 18%-20% growth to 22%-23%, with Rhode's sales contribution expectations increased from $200 million to between $260 million and $265 million, reflecting the company's confidence in future growth prospects.
See More
e.l.f. Beauty Stock Volatility and Growth Potential
- Stock Volatility Analysis: e.l.f. Beauty (NYSE: ELF) has experienced significant stock price fluctuations this year, initially rising before retreating in late January; however, a strong earnings report in early February led to a rebound, with shares up approximately 22% year-to-date, reflecting market confidence in its future.
- Rhode Brand Opportunity: The recently acquired Rhode brand has achieved over $200 million in sales within three years with minimal paid marketing, showcasing substantial market potential, and is expected to further enhance performance through product line expansion and increased distribution channels.
- Revenue Guidance Upgrade: Due to Rhode's strong performance, e.l.f. raised its revenue growth forecast for fiscal 2026 from 18%-20% to 22%-23%, and increased Rhode's sales expectations from $200 million to between $260 million and $265 million, indicating management's optimistic outlook for future performance.
- Valuation Attractiveness: e.l.f. trades at a forward P/E ratio below 26 and a PEG ratio of just 0.6, suggesting it is undervalued in the current market; combined with growth potential from both its namesake brand and Rhode, the stock reaching $100 appears likely, with a $110 target also within reasonable reach.
See More
Investigation into e.l.f. Beauty's Corporate Governance Breaches
- Shareholder Rights Investigation: Halper Sadeh LLC is investigating whether certain officers and directors of e.l.f. Beauty, Inc. breached their fiduciary duties, which could impact corporate governance and shareholder rights.
- Legal Fee Arrangement: The firm operates on a contingency fee basis, meaning shareholders pursuing legal remedies will not incur out-of-pocket expenses, thereby lowering the barrier to participation in the investigation.
- Importance of Shareholder Involvement: Encouraging shareholder participation can improve company policies and oversight mechanisms, enhancing transparency and accountability, which ultimately helps to increase shareholder value and underscores the necessity of corporate governance.
- Global Investor Representation: Halper Sadeh LLC represents investors worldwide, focusing on securities fraud and corporate misconduct, having successfully implemented corporate reforms and recovered millions for defrauded investors, demonstrating its effectiveness in protecting investor rights.
See More
