Rogers Bank and Mastercard Launch Canada's First Credit Card
Rogers Bank (RCI) and Mastercard (MA) announced the introduction of the Rogers Red World Legend Mastercard, a first-of-its-kind offering in Canada.The Rogers Red World Legend Mastercard turns experiences into earning through a premier suite of connectivity, travel and dining benefits. Rogers Bank cardholders will enjoy: Unique Value: Rogers customers receive 3% cash back value when redeeming towards Rogers products and services. Cardholders also will earn cash back globally and enjoy no FX fees as they travel. Best Entertainment: Cardholders get access to Rogers Beyond the Seat, and receive a $200 annual entertainment credit for streaming and TV services, including Rogers Xfinity, Canada's best entertainment experience, and Sportsnet+, Canada's #1 sports streaming platform. Roam Effortlessly: Stay connected globally with 10 Roam Like Home days every year at no cost for eligible Rogers wireless customers. Elevated Dining: Get exclusive reservations at some of the world's most sought-after dining tables.
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- Exhibit Launch: The Great Canadian Jersey will be showcased at the Hockey Hall of Fame from March 2 to 23, featuring patches from hockey jerseys across all provinces and territories, garnering significant attention and reflecting the diversity of Canadian hockey culture.
- Community Engagement: The jersey, crafted from jerseys donated by fans nationwide, represents various hockey communities from youth leagues to NHL teams, enhancing fans' sense of belonging and participation in the sport.
- Celebrity Endorsement: Canadian hockey stars like Connor McDavid and Marie-Philip Poulin have modeled the jersey, boosting its visibility and appeal, which is expected to draw more visitors to the exhibit.
- Future Plans: After the exhibit, the jersey will travel to the Aga Khan Museum and the Royal Alberta Museum for further community tours, promoting hockey culture and engaging with more fans.
- Wireless Service Revenue Growth: In Q4 2025, wireless service revenue reached $2.1 billion, reflecting significant year-over-year growth that underscores the company's strong revenue performance in a highly competitive market, further solidifying its market position.
- Free Cash Flow Increase: The company reported free cash flow of $1 billion in Q4 2025, up 16% year-over-year, indicating substantial progress in capital management and operational efficiency, which will support future investments and shareholder returns.
- Debt Leverage Improvement: Rogers reduced its debt leverage to 3.9 times, a 0.6 times improvement from the previous year, demonstrating proactive efforts in financial health that provide greater flexibility for future expansion and investments.
- Media Revenue Surge: Media revenue soared to $1.2 billion in Q4 2025, more than doubling from the previous year, indicating successful integration of media and sports assets, which enhances overall profitability and competitive strength.
- Quarterly Dividend Announcement: Rogers Communications declared a quarterly dividend of CAD 0.50 per share, consistent with previous distributions, reflecting the company's stable cash flow and profitability, which bolsters investor confidence.
- Dividend Payment Timeline: The dividend is payable on April 2, with a record date of March 10 and an ex-dividend date also on March 10, ensuring shareholders receive timely returns and reinforcing the company's relationship with investors.
- Investment Opportunity: According to Seeking Alpha's quantitative rating, Rogers Communications is considered undervalued, indicating a potential market underestimation of its future growth prospects, which may present a good buying opportunity for investors.
- Historical Earnings Data: Historical earnings data for Rogers Communications indicates robust financial performance in the past, laying a foundation for future dividend payments and investment returns, thereby strengthening its position in the competitive telecommunications market.
- Earnings Beat: Rogers Communications reported a Q4 non-GAAP EPS of C$1.51, exceeding expectations by C$0.11, which reflects the company's strong profitability and boosts investor confidence.
- Significant Revenue Growth: The company achieved Q4 revenue of C$6.17 billion, a 12.6% year-over-year increase, surpassing market expectations by C$170 million, indicating robust growth in a competitive market.
- Optimistic Guidance: Rogers anticipates a 3% to 5% increase in total service revenue for 2025, with adjusted EBITDA expected to rise by 1% to 3%, showcasing the company's confidence in future performance and attracting investor interest.
- Capital Expenditures and Free Cash Flow: The capital expenditures reached C$3.707 billion, exceeding the guidance range of C$3.3 billion to C$3.5 billion, while free cash flow stood at C$3.356 billion, meeting expectations, indicating a solid strategy in investment and cash flow management.
- Healthy Screen Use Advocacy: Rogers launches the Screen Break program in collaboration with athletes to help Canadian students establish healthy screen habits, addressing the alarming average of 5.2 hours of daily phone use among youth, which far exceeds the two-hour limit recommended by the Canadian Paediatric Society.
- Athlete Engagement: Prominent athletes including Trey Yesavage, George Springer, and Connor McDavid participate in the initiative, using social media and events to inspire teens to rethink their relationship with screens and enhance their focus on healthy lifestyles.
- Community Partnerships: Rogers partners with youth organizations to provide grants promoting active living, with YMCA as the first national partner, reflecting the company's commitment to youth health and social responsibility.
- Education and Advocacy: The program encompasses four pillars including parental tools, youth programming, research & partnerships, and education & advocacy, aiming to encourage families to balance screen time through school initiatives and Unplug and Play events, thereby raising awareness of healthy digital habits among teens.
- Earnings Announcement Date: Rogers Communications (RCI) is set to release its Q4 earnings on January 29 before market open, with consensus EPS estimate at $1.03, reflecting a 29.5% year-over-year decline, and revenue estimate at $4.38 billion, down 20.1% year-over-year.
- Historical Performance: Over the past two years, RCI has consistently beaten both EPS and revenue estimates 100% of the time, indicating strong financial performance and market confidence.
- Estimate Revision Trends: In the last three months, EPS estimates have seen 9 upward revisions and 2 downward, while revenue estimates have experienced 6 upward revisions and 1 downward, suggesting mixed analyst sentiment regarding the company's future performance.
- Investment Opportunity Analysis: Despite the anticipated decline in revenue and earnings, market analysis suggests that Rogers Communications presents an undervalued opportunity in MLSE, potentially offering investors significant value returns.






