Q4 Revenue at $3.83B, Below Consensus of $3.85B
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 6 days ago
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Should l Buy BWMX?
Reports Q4 revenue $3.83B, consensus $3.85B.
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Analyst Views on BWMX
About BWMX
Betterware de Mexico SAPI de CV is a Mexico-based company that sells household appliances through an online portal. The Company operates through a Catalogue that shows the different retail household products that it comprises, including kitchen appliances, garden tools, and everyday accessories among others. The Company operates across all of the Mexican states as Betterware's products reach every city in Mexico due to the strategic position of their production plant.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Betterware de Mexico Releases 2026 Financial Guidance
- Q4 Performance: Betterware de Mexico reported a non-GAAP EPS of MXN 6.70 for Q4, with revenues of MXN 3.83 billion, reflecting a modest year-over-year growth of 1.1%, indicating stable market performance despite limited growth.
- 2026 Financial Guidance: The company projects net revenue for 2026 to be between MXN 14.8 billion and MXN 15.4 billion, representing a 4% to 8% increase from MXN 14.265 billion in 2025, suggesting a positive outlook for future growth, particularly in cash generation.
- Acquisition Impact: This financial guidance does not account for the pending acquisition of Tupperware Latam, expected to close in Q2, after which the company will update its 2026 guidance, potentially enhancing its market position and revenue prospects significantly.
- Market Momentum: With momentum building as 2025 concluded, Betterware is well-positioned for a strong year in 2026 in terms of revenue and cash generation, reflecting the company's strategic expansion in the Latin American market.
See More
Cuban Coast Guard Engages US-Registered Speedboat in Fatal Incident
- Fire Exchange Incident: On February 25, 2026, Cuba's coast guard shot dead four individuals and wounded six others during an exchange of fire with a US-registered speedboat, escalating tensions with Washington and highlighting Cuba's vulnerability amid an economic crisis.
- Humanitarian Crisis: The Kremlin spokesperson noted that the situation in Cuba is intensifying, emphasizing the importance of addressing humanitarian issues for Cuban citizens, reflecting international concern over the humanitarian conditions in Cuba.
- US Response: US Secretary of State Marco Rubio described the incident as 'highly unusual' and stated that the White House would respond appropriately after an independent investigation, indicating heightened US scrutiny of the situation in Cuba.
- Humanitarian Aid: Mexico has sent approximately 1,200 metric tons of food supplies to Cuba, demonstrating solidarity among Latin American nations and aiming to alleviate food shortages caused by the oil blockade, with supplies expected to arrive soon.
See More
US Raises Global Tariffs, Sparking Trade Confusion
- Tariff Increase Impact: President Trump's announcement to raise global tariffs to 15% results in a 2.1 percentage point increase in the UK's average tariff rate and a 0.8 point rise for the EU, while Brazil and China see reductions of 13.6 and 7.1 points respectively, highlighting the uneven impact on different nations' trade.
- Legal Ruling Consequences: The U.S. Supreme Court's 6-3 decision overturns tariffs imposed under the International Emergency Economic Powers Act, providing relief to countries like China and Brazil, but increasing burdens on nations that negotiated early trade deals with the U.S.
- Asian Nations' Response: China and India adopt a wait-and-see approach to the new tariff policies, with India postponing a planned visit to the U.S. for an interim trade deal aimed at reducing tariffs to 18%, reflecting uncertainty in future trade relations.
- Trade Agreement Confusion: Trump's tariff policies create confusion in trade agreements, as the White House maintains a 10% tariff in its fact sheet, yet the actual implementation remains unclear, leaving countries facing legal and policy uncertainties in negotiations.
See More
Betterware Announces Q4 2025 Earnings Release Date
- Earnings Release Schedule: Betterware de México will report its Q4 2025 results after U.S. market close on February 26, 2026, demonstrating the company's commitment to transparency and potentially boosting investor confidence.
- Conference Call Details: The company will hold a conference call at 5:30 PM (Eastern Time) on the same day, providing stakeholders with direct access to financial insights and enhancing investor engagement.
- Replay Service: For those unable to attend the call, a replay will be available, ensuring that all stakeholders can access the financial information, thereby improving information accessibility.
- Company Background: Founded in 1995, Betterware is the leading direct-to-consumer company in Mexico, focusing on household organization and hygiene products, and the acquisition of JAFRA has expanded its influence in the beauty market across Mexico and the U.S.
See More
Betterware Acquires Tupperware's Latin American Assets for $250 Million
- Acquisition Overview: Betterware de México is acquiring Tupperware's operating assets in Latin America for $250 million, comprising $215 million in cash and $35 million in BeFra shares, which will integrate three leading brands—Betterware, Jafra, and Tupperware—expected to close in the first half of 2026.
- Brand Licensing Advantage: The deal grants BeFra a perpetual, royalty-free, and exclusive license for the Tupperware brand across Latin America, further solidifying its leadership position in the region's direct selling market and enhancing competitive strength.
- Legal Team Support: The Greenberg Traurig team, consisting of several senior lawyers, ensures compliance and smooth execution of the transaction, showcasing its extensive legal resources and expertise in the Latin American market.
- Market Integration Potential: This acquisition will enhance Betterware's product portfolio and market share in Latin America, expected to drive future sales growth and brand influence, further expanding its strategic positioning in the rapidly growing direct selling industry.
See More
Betterware Acquires Tupperware's Latin American Assets
- Acquisition Scale: Betterware's parent company BeFra is acquiring Tupperware's Latin American operating assets for $250 million, comprising $215 million in cash and $35 million in BeFra shares, which is expected to significantly enhance its competitive position in the Latin American direct selling market.
- Brand Integration Advantage: This transaction will consolidate three major brands—Betterware, Jafra, and Tupperware—creating a powerful combination in the Latin American direct selling market, likely increasing market share and expanding the customer base.
- Completion Timeline: The deal is expected to close in the first half of 2026, subject to customary regulatory and closing conditions, which will provide Betterware with greater market expansion opportunities.
- Legal Team Support: The involvement of multiple partners from Greenberg Traurig in providing legal support for this transaction highlights the firm's deep expertise and resource integration capabilities in the Latin American market.
See More
Betterware de Mexico Releases 2026 Financial Guidance
- Q4 Performance: Betterware de Mexico reported a non-GAAP EPS of MXN 6.70 for Q4, with revenues of MXN 3.83 billion, reflecting a modest year-over-year growth of 1.1%, indicating stable market performance despite limited growth.
- 2026 Financial Guidance: The company projects net revenue for 2026 to be between MXN 14.8 billion and MXN 15.4 billion, representing a 4% to 8% increase from MXN 14.265 billion in 2025, suggesting a positive outlook for future growth, particularly in cash generation.
- Acquisition Impact: This financial guidance does not account for the pending acquisition of Tupperware Latam, expected to close in Q2, after which the company will update its 2026 guidance, potentially enhancing its market position and revenue prospects significantly.
- Market Momentum: With momentum building as 2025 concluded, Betterware is well-positioned for a strong year in 2026 in terms of revenue and cash generation, reflecting the company's strategic expansion in the Latin American market.
See More
Cuban Coast Guard Engages US-Registered Speedboat in Fatal Incident
- Fire Exchange Incident: On February 25, 2026, Cuba's coast guard shot dead four individuals and wounded six others during an exchange of fire with a US-registered speedboat, escalating tensions with Washington and highlighting Cuba's vulnerability amid an economic crisis.
- Humanitarian Crisis: The Kremlin spokesperson noted that the situation in Cuba is intensifying, emphasizing the importance of addressing humanitarian issues for Cuban citizens, reflecting international concern over the humanitarian conditions in Cuba.
- US Response: US Secretary of State Marco Rubio described the incident as 'highly unusual' and stated that the White House would respond appropriately after an independent investigation, indicating heightened US scrutiny of the situation in Cuba.
- Humanitarian Aid: Mexico has sent approximately 1,200 metric tons of food supplies to Cuba, demonstrating solidarity among Latin American nations and aiming to alleviate food shortages caused by the oil blockade, with supplies expected to arrive soon.
See More
US Raises Global Tariffs, Sparking Trade Confusion
- Tariff Increase Impact: President Trump's announcement to raise global tariffs to 15% results in a 2.1 percentage point increase in the UK's average tariff rate and a 0.8 point rise for the EU, while Brazil and China see reductions of 13.6 and 7.1 points respectively, highlighting the uneven impact on different nations' trade.
- Legal Ruling Consequences: The U.S. Supreme Court's 6-3 decision overturns tariffs imposed under the International Emergency Economic Powers Act, providing relief to countries like China and Brazil, but increasing burdens on nations that negotiated early trade deals with the U.S.
- Asian Nations' Response: China and India adopt a wait-and-see approach to the new tariff policies, with India postponing a planned visit to the U.S. for an interim trade deal aimed at reducing tariffs to 18%, reflecting uncertainty in future trade relations.
- Trade Agreement Confusion: Trump's tariff policies create confusion in trade agreements, as the White House maintains a 10% tariff in its fact sheet, yet the actual implementation remains unclear, leaving countries facing legal and policy uncertainties in negotiations.
See More
Betterware Announces Q4 2025 Earnings Release Date
- Earnings Release Schedule: Betterware de México will report its Q4 2025 results after U.S. market close on February 26, 2026, demonstrating the company's commitment to transparency and potentially boosting investor confidence.
- Conference Call Details: The company will hold a conference call at 5:30 PM (Eastern Time) on the same day, providing stakeholders with direct access to financial insights and enhancing investor engagement.
- Replay Service: For those unable to attend the call, a replay will be available, ensuring that all stakeholders can access the financial information, thereby improving information accessibility.
- Company Background: Founded in 1995, Betterware is the leading direct-to-consumer company in Mexico, focusing on household organization and hygiene products, and the acquisition of JAFRA has expanded its influence in the beauty market across Mexico and the U.S.
See More
Betterware Acquires Tupperware's Latin American Assets for $250 Million
- Acquisition Overview: Betterware de México is acquiring Tupperware's operating assets in Latin America for $250 million, comprising $215 million in cash and $35 million in BeFra shares, which will integrate three leading brands—Betterware, Jafra, and Tupperware—expected to close in the first half of 2026.
- Brand Licensing Advantage: The deal grants BeFra a perpetual, royalty-free, and exclusive license for the Tupperware brand across Latin America, further solidifying its leadership position in the region's direct selling market and enhancing competitive strength.
- Legal Team Support: The Greenberg Traurig team, consisting of several senior lawyers, ensures compliance and smooth execution of the transaction, showcasing its extensive legal resources and expertise in the Latin American market.
- Market Integration Potential: This acquisition will enhance Betterware's product portfolio and market share in Latin America, expected to drive future sales growth and brand influence, further expanding its strategic positioning in the rapidly growing direct selling industry.
See More
Betterware Acquires Tupperware's Latin American Assets
- Acquisition Scale: Betterware's parent company BeFra is acquiring Tupperware's Latin American operating assets for $250 million, comprising $215 million in cash and $35 million in BeFra shares, which is expected to significantly enhance its competitive position in the Latin American direct selling market.
- Brand Integration Advantage: This transaction will consolidate three major brands—Betterware, Jafra, and Tupperware—creating a powerful combination in the Latin American direct selling market, likely increasing market share and expanding the customer base.
- Completion Timeline: The deal is expected to close in the first half of 2026, subject to customary regulatory and closing conditions, which will provide Betterware with greater market expansion opportunities.
- Legal Team Support: The involvement of multiple partners from Greenberg Traurig in providing legal support for this transaction highlights the firm's deep expertise and resource integration capabilities in the Latin American market.
See More
