MOLSON COORS BEVERAGE CO: ROTH MKM LOWERS TARGET PRICE FROM $65 TO $58
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 19 2026
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Should l Buy TAP?
Source: moomoo
- Stock Price Adjustment: Molson Coors Beverage Company has reduced its target price from $65 to $58.
- Market Impact: This adjustment reflects changes in market conditions and investor expectations regarding the company's performance.
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Analyst Views on TAP
Wall Street analysts forecast TAP stock price to rise
15 Analyst Rating
5 Buy
9 Hold
1 Sell
Moderate Buy
Current: 48.990
Low
46.00
Averages
52.00
High
72.00
Current: 48.990
Low
46.00
Averages
52.00
High
72.00
About TAP
Molson Coors Beverage Company is a holding company. The Company operates in two segments: Americas and EMEA&APAC. The Americas segment consists of the production, importing, marketing, distribution and sales of its owned brands and partner brands and licensed brands in the United States, Canada and various countries in Latin America. It operates nine primary breweries, three craft breweries and two container operations. It also includes partnership arrangements for the distribution of beer in Ontario and the western provinces of Canada. The EMEA&APAC segment consists of the production, marketing and sales of its primary brands as well as other owned and licensed brands in Bulgaria, Croatia, Czech Republic, Hungary, Montenegro, the Republic of Ireland, Romania, Serbia, the United Kingdom, various other European countries and certain countries within the Middle East, Africa and Asia Pacific regions. It operates approximately 11 primary breweries, four craft breweries and one cidery.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Rating Downgrade Impact: Bank of America analyst Peter Galbo downgraded Molson Coors from 'Neutral' to 'Underperform' and lowered the price target from $50 to $42, resulting in a 4.8% drop in stock price, indicating a pessimistic outlook from the market.
- Bleak Financial Outlook: Molson Coors experienced a 4.8% revenue decline in 2025, with management forecasting flat revenue for 2026, but adjusted EPS is expected to decline by 15% to 18%, reflecting severe impacts from high fixed costs and inflationary pressures on earnings.
- Increased Debt Risk: Although Molson Coors trades at about 10 times this year's earnings estimates with a 3.9% dividend yield, it carries a substantial $5.4 billion in net debt, equivalent to 2.3 times its adjusted EBITDA, indicating that high debt levels could exacerbate financial risks amid declining business.
- Adverse Market Trends: With overall alcohol consumption trending downward, while Molson Coors is unlikely to face bankruptcy, the stock may struggle to appreciate in the short term unless broader consumption trends reverse.
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- Individual Stock Struggles: Brown-Forman Corp (BF.B) and Molson Coors Beverage Co (TAP) are down 8.9% and 5.0%, respectively, with their significant declines potentially impacting future earnings expectations and investor sentiment.
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- Downgrade Rationale: BofA Securities downgraded Molson Coors (TAP) from Neutral to Underperform due to uncertainty in the U.S. beer consumption outlook, highlighting profit risks associated with the company's high fixed-cost structure, indicating potential for further losses ahead.
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- Stock Price Decline: Following the fourth-quarter report, Molson Coors shares have dropped 7%, reflecting investor concerns regarding the company's future performance amid rising commodity costs and competitive pressures in the industry.
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