Meridianbet Completes Acquisition of Fairbet, Adding 9 Retail Locations
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 30 2026
0mins
Should l Buy GMGI?
Meridianbet, a sports betting and gaming operator and subsidiary of Golden Matrix Group, announced the company has completed the acquisition of Fairbet Ltd., a licensed retail gaming operator in Malta. The transaction sees Meridianbet taking 100% ownership of Fairbet's operations across Malta and Gozo. As part of the transaction, Meridianbet will add nine new retail locations, bringing its footprint in the market to 20 total storefronts. In operational terms, the expanded network is expected to include more than 60 sports betting terminals and more than 120 slot machines. The two firms' previous technology partnership will now transition into Meridianbet taking full operational control of Fairbet, with immediate integration under the Meridianbet brand.
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Analyst Views on GMGI
Wall Street analysts forecast GMGI stock price to fall
2 Analyst Rating
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 6.960
Low
1.80
Averages
2.90
High
4.00
Current: 6.960
Low
1.80
Averages
2.90
High
4.00
About GMGI
Golden Matrix Group, Inc. is a business-to-business (B2B) and business-to-customer (B2C) gaming technology company operating across multiple international markets. The Company operates online sports betting, online casino, and gaming operations in approximately 15 jurisdictions across Europe, Africa and Central and South America. It is a provider of enterprise software-as-a-service (SaaS) solutions for online casino operators and online sports betting operators, commonly referred to as iGaming operators. The Company operates through three reportable segments: MeridianBet Group, GMAG, and RKings & CFAC. The B2B division of the Company develops and licenses proprietary gaming platforms for its list of clients and RKingsCompetitions Ltd. (RKings). The B2C division operates an e-commerce site enabling end users to enter paid-for competitions on its proprietary platform in authorized markets. The Company also owns and operates MEXPLAY, a regulated online casino in Mexico.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Market Access Advantage: This collaboration provides Expanse with immediate access to the Malta market while establishing the technical and regulatory framework for further EU market entries, ensuring compliance and sustainable operations in priority markets.
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- Rich Content Offering: The launch includes over 60 certified titles, featuring top-performing slots and automated table games that meet the high compliance standards of the Belgian Gaming Commission, thereby strengthening market competitiveness.
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- Market Access Advantage: This collaboration provides Expanse with immediate access to the Malta market while establishing the technical and regulatory framework for further EU market entries, ensuring compliance and sustainable operations in priority markets.
- Content Deployment Highlights: Expanse's deployment through ESA Gaming includes high-performing titles such as Super Heli, a flagship crash game with a 97% RTP, which has quickly become a top-requested title in European iGaming, driving operator engagement.
- Diverse Market Coverage: ESA Gaming's top markets, including Italy, Portugal, Greece, and Brazil, align strategically with Expanse's expansion strategy, ensuring a multi-jurisdictional distribution infrastructure across significant regulated markets.
See More
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- Market Access Advantage: This collaboration provides Expanse with immediate access to the Malta market while establishing the technical and regulatory framework for further EU market entries, ensuring compliance and sustainable operations in priority markets.
- High-Performance Game Deployment: Expanse's deployment through ESA Gaming includes top-performing titles such as Super Heli, which boasts a 97% RTP and multi-bet mechanics, quickly becoming one of the most requested games in European iGaming, with operators reporting engagement levels above industry averages.
- Diverse Market Coverage: ESA Gaming's top markets, including Italy, Portugal, Greece, and Brazil, align strategically with Expanse's expansion strategy, ensuring the establishment of a multi-jurisdictional distribution infrastructure in these regulated markets.
See More
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- Financial Outlook: The company has guided for FY2025 revenue between $186 million and $187 million, representing a 23% to 24% increase year-over-year, while fourth-quarter revenue is expected to be between $52.7 million and $53.7 million, indicating strong growth potential in the market.
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See More
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- License Advantage: By obtaining the B+ online gaming license, Expanse Studios achieves 100% vertical integration in Belgium, eliminating third-party aggregator fees and maximizing revenue-per-spin, thereby enhancing overall profitability.
- Rich Content Offering: The launch includes over 60 certified titles, featuring popular slots and automated table games that meet the high compliance standards of the Belgian Gaming Commission, aimed at enhancing market competitiveness.
- Data-Driven Player Engagement: The integrated AI Casino Recommender technology analyzes player behavior in real-time to deliver personalized game suggestions, aimed at increasing player retention and lifetime value, further driving business growth.
See More
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- License Advantage: By obtaining the B+ online gaming license, Expanse Studios achieves 100% vertical integration in Belgium, eliminating third-party aggregator fees and maximizing revenue-per-spin, thereby enhancing profitability.
- Rich Content Offering: The launch includes over 60 certified titles, featuring top-performing slots and automated table games that meet the high compliance standards of the Belgian Gaming Commission, thereby strengthening market competitiveness.
- Data-Driven Player Engagement: The integration of proprietary AI Casino Recommender technology analyzes Belgian player behavior in real-time to deliver personalized game suggestions, aimed at increasing player retention and lifetime value, driving long-term growth.
See More
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- Innovative Game Mechanics: VASO Psycho features a 5x4 reel layout with 10 fixed paylines, a 96.74% RTP, and a maximum multiplier of 10,000x, mirroring the tension of MMA competition, which is expected to attract a large player base.
- Promotional Advantage: With approximately 500,000 Instagram followers, Bakocevic's personal brand provides organic promotional support for the game, helping operators stand out in a crowded market and increase customer loyalty.
- Flexible Deployment Strategy: VASO Psycho's compatibility with both social casino and real-money formats allows for rapid brand IP expansion through Expanse's existing network of over 1,300 operators, with a full global rollout expected by the end of February.
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