MediaCo Holding Announces EstrellaTV Ratings Milestone
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 11 2025
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Should l Buy MDIA?
MediaCo Holding announced a ratings milestone for EstrellaTV, which delivered the highest year-over-year prime-time P18-49 growth in the network's history. The company said, "The network surged +92% in November P18-49 prime-time delivery, solidifying EstrellaTV as one of the fastest-rising Spanish-language broadcasters in the U.S. This record-breaking month was fueled by strong momentum across the entire lineup and standout gains from key tentpole franchises: Tengo Talento Kids - November's top performer, a powerful +65% jump from October. Alarma TV - November's #2 program, up +5% month-to-month. 100 Latinos Dijeron - Continued its upward trajectory with a +26% MTM lift. Liga MX - November matches outperformed this season's pre-November average by +45%. November wasn't just about big individual wins, it delivered consistency. Every weekly P18-49 prime-time average ranked within EstrellaTV's top 10 weeks of 2025, underscoring the network's sustained growth. Quarter-to-date, EstrellaTV is outperforming last year across the board, with higher P18-49 prime-time averages year-over-year every night, Monday through Saturday, a clear reflection of rising engagement and loyalty among Hispanic audiences nationwide."
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About MDIA
MediaCo Holding Inc., its subsidiaries, and a variable interest entity, is an owned and operated multimedia company. The Company is focused on television, radio and digital advertising, premium programming and events. The Company manages its operations through two business segments: Audio and Video. The Company’s Audio Segment includes both MediaCo’s and Estrella’s radio stations serving New York City, NY, Los Angeles, CA, Houston, TX, and Dallas, TX demographic market areas that primarily target Black, Hispanic, and multicultural consumers. The Audio Segment derives revenues primarily from radio and digital advertising sales, but also generates revenues from events, including sponsorships and ticket sales, licensing, and syndication. The Company’s Video Segment includes Estrella’s television stations, offering an aggregation of Spanish-language programming, including originals, topical entertainment, reality, news, and comedy.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Market Competitive Edge: Local Markets VP Maire Mason emphasized that New York is the most competitive radio market in the U.S., and achieving a top-three rank in both major buying demographics underscores the strength of the HOT 97 brand and its commitment to consistent audience growth.
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See More
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- Enhanced Brand Influence: MediaCo executives noted that achieving a top-three rank in major buying demographics underscores the strength of the HOT 97 brand and its commitment to consistent audience growth, especially amid an overall market decline in listening.
- Multi-Platform Reach: MediaCo Holding Inc. reaches over 20 million viewers monthly through its diverse brands and platforms, demonstrating its influence among multicultural audiences and appeal to advertisers.
See More
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- Multi-Platform Viewing: All COMBATE GLOBAL events will be broadcast live on EstrellaTV and streamed simultaneously across its digital platforms, ensuring fans can watch anytime, anywhere, on any device, significantly enhancing viewer accessibility.
- Increased Audience Engagement: MediaCo COO Rene Santaella stated that COMBATE GLOBAL brings highly engaged viewership to all platforms, with a consistent live schedule allowing fans to know exactly how to watch every fight, thereby strengthening the brand's market impact.
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See More
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- Significant Competitive Advantage: Amidst overall audience erosion in the industry, EstrellaTV's 14% surge starkly contrasts with competitors like Telemundo's -7%, Univision's -8%, and UniMás's -17%, demonstrating the appeal of high-quality, culturally relevant programming to the P18-49 demographic.
- Sustained Growth Momentum: EstrellaTV is on track for its fourth consecutive quarter of growth among the P18-49 demographic, with a remarkable 57% increase in Q4 2025 and a strong 54% increase to date in Q1 2026, reflecting a deep connection with its audience.
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See More
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See More
