Marriott Vacations Worldwide Appoints New CEO
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 17 2026
0mins
Should l Buy VAC?
Source: seekingalpha
- New CEO Appointment: Marriott Vacations Worldwide has appointed Matthew Avril as CEO, who has been serving as interim CEO since November 2025 and will continue as a Board member, indicating the company's confidence in his leadership capabilities.
- Executive Team Restructure: Concurrently, Michael Flaskey has been appointed as President and COO, effective immediately, bringing valuable experience from his previous role as CEO of Hornblower Group, which is expected to enhance operational efficiency.
- Rich Leadership Background: Flaskey's extensive experience includes over a decade at Diamond Resorts International, where he served as CEO from 2017 to 2021, providing strategic insights that could help Marriott Vacations stand out in a competitive market.
- Market Reaction: The company's stock price fell 0.59% in pre-market trading to $53.63, reflecting a cautious market sentiment regarding the new executive appointments, which may impact investor confidence in the company's future growth.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy VAC?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on VAC
Wall Street analysts forecast VAC stock price to fall
9 Analyst Rating
4 Buy
3 Hold
2 Sell
Hold
Current: 65.010
Low
37.00
Averages
57.24
High
70.00
Current: 65.010
Low
37.00
Averages
57.24
High
70.00
About VAC
Marriott Vacations Worldwide Corporation is a global vacation company that offers vacation ownership, exchange, rental and resort and property management, along with related businesses, products, and services. Its segments include Vacation Ownership, and Exchange & Third-Party Management. Vacation Ownership segment includes a portfolio of resorts. It is a worldwide developer, marketer, seller and manager of vacation ownership and related products under the Marriott Vacation Club, Grand Residences by Marriott, Sheraton Vacation Club, Westin Vacation Club, and Hyatt Vacation Club brands. It is a worldwide developer, marketer and seller of vacation ownership and related products under The Ritz-Carlton Club brand. Exchange & Third-Party Management segment includes an exchange network and membership programs, as well as the provision of management services to other resorts and lodging properties. These services are provided through its Interval International and Aqua-Aston businesses.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Jefferies Upgrades Marriott Vacations to Buy Rating
- Management Changes: The appointment of new CEO and COO at Marriott Vacations (VAC), both with successful backgrounds in vacation products (such as Vistana and Starwood), is expected to enhance management execution and drive performance improvement.
- Market Opportunities: Analyst David Katz highlighted that Marriott Vacations can capitalize on its access to Marriott Bonvoy and the underutilized Hyatt brand rights, which are readily available to boost sales performance.
- Price Target Increase: Jefferies raised its price target for Marriott Vacations (VAC) to $102, indicating over 60% upside potential from current trading levels, reflecting a strong bullish outlook on the stock.
- Stock Performance: Shares of Marriott Vacations (VAC) rose 2.9% in Monday afternoon trading to $66.88, indicating positive market sentiment regarding its future performance.
See More
Key Wall Street Rating Changes on Monday
- Morgan Stanley Bullish on Nvidia: Morgan Stanley names Nvidia a top pick, viewing the current stock price at 18x CY27 EPS as an attractive entry point, expecting market concerns about growth durability to shift to enthusiasm in the coming months.
- Barclays Downgrades Blue Owl: Barclays downgrades Blue Owl from overweight to equal weight, citing overly high market estimates and suggesting that the stock is now closer to fairly priced based on earnings growth potential.
- Piper Sandler Upgrades CrowdStrike: Piper Sandler upgrades CrowdStrike from neutral to overweight, maintaining a $520 price target, arguing that the market's bearish sentiment driven by AI narratives is overdone for a leading security platform with a strong track record.
- Goldman Sachs Upgrades Dutch Bros: Goldman Sachs upgrades Dutch Bros from neutral to buy, asserting that the market is underestimating the coffee chain's fundamental strength and competitive positioning amid a challenging coffee landscape.
See More
Marriott Vacations Q4 2025 Earnings Call Insights
- Sales Talent Rebuilding: Marriott Vacations reported that approximately 35 top sales performers have returned, aiming to enhance sales performance and increase owner engagement, ultimately driving revenue and EBITDA growth.
- Capital Expenditure Cuts: The company plans to reduce capital spending by $70 million to $80 million, deferring or eliminating projects in Asia, indicating a strategic shift towards optimizing resource allocation and improving profitability.
- Financial Performance Overview: The fourth quarter adjusted EBITDA was $186 million, with system-wide occupancy nearing 90%; despite a 4% year-over-year decline in contract sales, management and exchange profits increased by 9%, demonstrating the company's resilience in challenging conditions.
- Future Outlook: Contract sales are expected to rise by 1% at the midpoint for 2026, with adjusted EBITDA projected between $755 million and $780 million; although the Asia Pacific business is anticipated to decline by 30%, higher VPGs are expected to offset this impact.
See More
Investigation into Securities Fraud Claims Against Marriott Vacations
- Investigation Launched: Pomerantz LLP is investigating Marriott Vacations Worldwide Corporation for potential securities fraud or other unlawful business practices, which could undermine investor confidence and lead to stock price volatility.
- Declining Financial Performance: In Q3 2025, Marriott Vacations reported a revenue miss, a year-over-year decline in contract sales, and a decrease in adjusted EBITDA, raising concerns in the market about the company's financial health.
- Stock Price Reaction: Following the disappointing financial results, Marriott Vacations' stock price fell sharply, directly harming investors and potentially prompting them to file class action lawsuits for compensation.
- Legal Background: Pomerantz LLP, a prominent firm in securities class action litigation with over 85 years of experience, focuses on fighting for the rights of victims of securities fraud and corporate misconduct, having recovered millions in damages for class members historically.
See More
Marriott Vacations Reports Strong Q4, Shares Surge
- Earnings Beat: Marriott Vacations reported an adjusted EPS of $1.86 for Q4, surpassing market expectations of $1.57, which highlights the company's strong profitability and boosts investor confidence.
- Sales Growth: The company's quarterly sales reached $1.323 billion, exceeding the anticipated $1.294 billion, indicating sustained competitiveness in the market and enhancing shareholder value.
- Stock Surge: In pre-market trading, Marriott Vacations shares jumped 12.7% to $65.34, reflecting market optimism about the company's future growth potential and likely attracting more investor interest.
- Positive Guidance: The company also issued FY26 adjusted EPS guidance above estimates, further solidifying its leadership position in the vacation industry and laying a strong foundation for future growth.
See More
Marriott Vacations Q4 Earnings Exceed Expectations
- Earnings Beat: Marriott Vacations reported a Q4 non-GAAP EPS of $1.86, exceeding expectations by $0.15, which reflects strong profitability and boosts investor confidence in the company's financial health.
- Revenue Slightly Down but Surpasses Expectations: The company generated $1.32 billion in revenue for Q4, a 0.8% year-over-year decline, yet it beat estimates by $20 million, indicating resilience in revenue generation despite market challenges.
- 2026 Financial Guidance: Marriott Vacations projects contract sales between $1.745 billion and $1.815 billion for 2026, with adjusted EBITDA expected to range from $755 million to $780 million, highlighting potential for future growth and attracting investor interest.
- Shareholder Return Strategy: The adjusted EPS forecast is set between $7.05 and $7.80, while adjusted free cash flow is anticipated to be between $375 million and $425 million, demonstrating the company's commitment to enhancing shareholder returns and maintaining robust cash flow.
See More
Jefferies Upgrades Marriott Vacations to Buy Rating
- Management Changes: The appointment of new CEO and COO at Marriott Vacations (VAC), both with successful backgrounds in vacation products (such as Vistana and Starwood), is expected to enhance management execution and drive performance improvement.
- Market Opportunities: Analyst David Katz highlighted that Marriott Vacations can capitalize on its access to Marriott Bonvoy and the underutilized Hyatt brand rights, which are readily available to boost sales performance.
- Price Target Increase: Jefferies raised its price target for Marriott Vacations (VAC) to $102, indicating over 60% upside potential from current trading levels, reflecting a strong bullish outlook on the stock.
- Stock Performance: Shares of Marriott Vacations (VAC) rose 2.9% in Monday afternoon trading to $66.88, indicating positive market sentiment regarding its future performance.
See More
Key Wall Street Rating Changes on Monday
- Morgan Stanley Bullish on Nvidia: Morgan Stanley names Nvidia a top pick, viewing the current stock price at 18x CY27 EPS as an attractive entry point, expecting market concerns about growth durability to shift to enthusiasm in the coming months.
- Barclays Downgrades Blue Owl: Barclays downgrades Blue Owl from overweight to equal weight, citing overly high market estimates and suggesting that the stock is now closer to fairly priced based on earnings growth potential.
- Piper Sandler Upgrades CrowdStrike: Piper Sandler upgrades CrowdStrike from neutral to overweight, maintaining a $520 price target, arguing that the market's bearish sentiment driven by AI narratives is overdone for a leading security platform with a strong track record.
- Goldman Sachs Upgrades Dutch Bros: Goldman Sachs upgrades Dutch Bros from neutral to buy, asserting that the market is underestimating the coffee chain's fundamental strength and competitive positioning amid a challenging coffee landscape.
See More
Marriott Vacations Q4 2025 Earnings Call Insights
- Sales Talent Rebuilding: Marriott Vacations reported that approximately 35 top sales performers have returned, aiming to enhance sales performance and increase owner engagement, ultimately driving revenue and EBITDA growth.
- Capital Expenditure Cuts: The company plans to reduce capital spending by $70 million to $80 million, deferring or eliminating projects in Asia, indicating a strategic shift towards optimizing resource allocation and improving profitability.
- Financial Performance Overview: The fourth quarter adjusted EBITDA was $186 million, with system-wide occupancy nearing 90%; despite a 4% year-over-year decline in contract sales, management and exchange profits increased by 9%, demonstrating the company's resilience in challenging conditions.
- Future Outlook: Contract sales are expected to rise by 1% at the midpoint for 2026, with adjusted EBITDA projected between $755 million and $780 million; although the Asia Pacific business is anticipated to decline by 30%, higher VPGs are expected to offset this impact.
See More
Investigation into Securities Fraud Claims Against Marriott Vacations
- Investigation Launched: Pomerantz LLP is investigating Marriott Vacations Worldwide Corporation for potential securities fraud or other unlawful business practices, which could undermine investor confidence and lead to stock price volatility.
- Declining Financial Performance: In Q3 2025, Marriott Vacations reported a revenue miss, a year-over-year decline in contract sales, and a decrease in adjusted EBITDA, raising concerns in the market about the company's financial health.
- Stock Price Reaction: Following the disappointing financial results, Marriott Vacations' stock price fell sharply, directly harming investors and potentially prompting them to file class action lawsuits for compensation.
- Legal Background: Pomerantz LLP, a prominent firm in securities class action litigation with over 85 years of experience, focuses on fighting for the rights of victims of securities fraud and corporate misconduct, having recovered millions in damages for class members historically.
See More
Marriott Vacations Reports Strong Q4, Shares Surge
- Earnings Beat: Marriott Vacations reported an adjusted EPS of $1.86 for Q4, surpassing market expectations of $1.57, which highlights the company's strong profitability and boosts investor confidence.
- Sales Growth: The company's quarterly sales reached $1.323 billion, exceeding the anticipated $1.294 billion, indicating sustained competitiveness in the market and enhancing shareholder value.
- Stock Surge: In pre-market trading, Marriott Vacations shares jumped 12.7% to $65.34, reflecting market optimism about the company's future growth potential and likely attracting more investor interest.
- Positive Guidance: The company also issued FY26 adjusted EPS guidance above estimates, further solidifying its leadership position in the vacation industry and laying a strong foundation for future growth.
See More
Marriott Vacations Q4 Earnings Exceed Expectations
- Earnings Beat: Marriott Vacations reported a Q4 non-GAAP EPS of $1.86, exceeding expectations by $0.15, which reflects strong profitability and boosts investor confidence in the company's financial health.
- Revenue Slightly Down but Surpasses Expectations: The company generated $1.32 billion in revenue for Q4, a 0.8% year-over-year decline, yet it beat estimates by $20 million, indicating resilience in revenue generation despite market challenges.
- 2026 Financial Guidance: Marriott Vacations projects contract sales between $1.745 billion and $1.815 billion for 2026, with adjusted EBITDA expected to range from $755 million to $780 million, highlighting potential for future growth and attracting investor interest.
- Shareholder Return Strategy: The adjusted EPS forecast is set between $7.05 and $7.80, while adjusted free cash flow is anticipated to be between $375 million and $425 million, demonstrating the company's commitment to enhancing shareholder returns and maintaining robust cash flow.
See More
