JPMorgan: Costco to Benefit Most from Tax Season
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 06 2026
0mins
Source: CNBC
- Tax Season Gains: JPMorgan analysts highlight that Costco is poised to benefit the most in the upcoming tax season, as consumers are expected to receive larger refunds, particularly compared to BJ's Wholesale and Walmart's Sam's Club.
- Market Performance Insight: Costco's stock has risen about 15% year-to-date in 2026, recovering from a 6% decline in 2025, indicating strong potential for recovery driven by tax stimulus.
- Consumer Demographic Advantage: With a membership base skewed towards mid- to high-end consumers, analysts believe Costco is well-positioned to attract shoppers during the tax season, especially with its strong performance in big-ticket merchandise.
- Overall Retail Impact: JPMorgan estimates that last year's tax law changes could lead to over a 1% increase in core retail sales in 2026, with the impact being particularly pronounced during the tax refund season, further solidifying Costco's market position.
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Analyst Views on WMT
Wall Street analysts forecast WMT stock price to fall
26 Analyst Rating
25 Buy
1 Hold
0 Sell
Strong Buy
Current: 127.100
Low
119.00
Averages
125.75
High
136.00
Current: 127.100
Low
119.00
Averages
125.75
High
136.00
About WMT
Walmart Inc. is a technology-powered omnichannel retailer. The Company is engaged in the operation of retail and wholesale stores and clubs, as well as eCommerce Websites and mobile applications, located throughout the United States (U.S.), Africa, Canada, Central America, Chile, China, India and Mexico. It operates in three reportable segments: Walmart U.S., Walmart International and Sam's Club U.S. The Walmart U.S. segment includes the Company's mass merchandising concept in the U.S., as well as eCommerce, which includes omni-channel initiatives and certain other business offerings such as advertising services. The Walmart International segment consists of the Company's operations outside of the U.S. through its subsidiaries, as well as eCommerce and omni-channel initiatives. The Sam's Club U.S. segment includes the warehouse membership clubs in the U.S., as well as samsclub.com and omni-channel initiatives.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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