JAKKS Pacific Partners with COVER to Launch hololive Products
JAKKS Pacific (JAKK) and COVER Corporation (COVCF) announced a partnership to create and distribute officially licensed hololive consumer products in North America. Under the agreement, JAKKS Pacific will become one of the first major US manufacturers to bring official hololive merchandise to market, featuring fan-favorite VTubers from hololive production's English talent roster. The product line will debut with collectibles and consumer products inspired by Mori Calliope, Takanashi Kiara, and Ninomae Ina'nis, three of the most influential and recognizable VTubers in the world. JAKKS will design, manufacture, market, and sell a wide-ranging assortment of figures, plush, novelty items, and role-play products, developed with authenticity and quality at the forefront. Products will be distributed across the US through multiple channels, including venue and event sales, JAKKS' direct-to-consumer platforms, and select retail partners, significantly expanding fan access to official hololive merchandise.
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- Partnership Expansion: JAKKS Pacific extends its partnership with Aniplex to launch a new line of Demon Slayer costumes, toys, and accessories, which is expected to further enhance JAKKS's influence in the anime market.
- Product Diversification: The new agreement includes 2.5-inch and 3.75-inch scale figures, playsets for 3.75-inch figures, and tech accessories, enriching the product line to meet fan demand for diverse merchandise.
- Market Potential: By July 2025, the circulation of the Demon Slayer manga exceeded 220 million copies, indicating significant market potential, and JAKKS's expansion will help capture this growth opportunity.
- Brand Impact: Through its collaboration with Aniplex, JAKKS Pacific not only solidifies its position in the anime sector but also leverages the global popularity of Demon Slayer to enhance brand recognition and market competitiveness.
Company Overview: JAKKS Pacific is involved in the design and sale of various products, particularly focusing on popular franchises like Naruto.
Market Focus: The company operates primarily in the United States and Canada, targeting these markets for its product offerings.
- Partnership Announcement: JAKKS Pacific has partnered with Crunchyroll, the world's largest streaming service for Japanese anime, to manufacture and merchandise a variety of collectible figures, plushies, tech accessories, and cosplay items, marking a strategic entry into the rapidly growing anime market.
- Product Line Expansion: The collaboration will feature major properties including Crunchyroll's upcoming 'Sekiro: No Defeat' and the 2025 'Anime of the Year' winner, which is expected to attract more anime enthusiasts and enhance JAKKS's market share.
- Market Potential: Ariana Berman, JAKKS Pacific's senior director of anime, stated that this partnership allows the company to dive headfirst into a fast-growing category and connect with even more fans worldwide, thereby strengthening its brand influence.
- Industry Standards: With its industry-leading platform and content, Crunchyroll sets the standard for anime, and this collaboration not only enhances JAKKS's product diversity but also lays a solid foundation for future growth.
- Partnership Announcement: JAKKS Pacific has formed a partnership with Crunchyroll to design, manufacture, and sell a new line of toys, cosplay, and collectibles based on Crunchyroll's extensive anime library, marking a significant expansion into the anime market for JAKKS.
- Product Range: Under the agreement, JAKKS will become one of the major U.S. manufacturers to launch a variety of products including collectible figures, plushies, and tech accessories, addressing the growing demand from anime fans and potentially increasing the company's market share in this sector.
- Key Projects: JAKKS will serve as the toy partner for Crunchyroll's upcoming series, Sekiro: No Defeat, while also producing merchandise for other major properties like Solo Leveling and My Hero Academia, further solidifying its position in the anime toy market.
- Market Potential: With over 17 million paid subscribers, Crunchyroll offers more than 2,000 unique anime titles, and JAKKS' collaboration is set to leverage this vast user base to drive global sales and enhance brand influence.
- Strategic Partnership: JAKKS Pacific has formed a partnership with COVER Corporation, becoming one of the first major manufacturers to launch official hololive merchandise in North America, marking a significant expansion in the global toy market.
- Product Line Debut: The initial product offerings will include collectibles and consumer goods inspired by Mori Calliope, Takanashi Kiara, and Ninomae Ina'nis, which are expected to attract a large fanbase and enhance brand visibility and market share.
- Multi-Channel Distribution: JAKKS will distribute these products through various channels, including live events, direct-to-consumer platforms, and select retail partners, significantly improving fan access to official merchandise.
- Future Expansion Plans: The first wave of products is expected to launch in 2027, with plans for additional talent, product categories, and territories, further solidifying JAKKS' market position in the VTuber industry.






