Citi's Crypto Custody Gambit Puts Blockchain ETFs In The Spotlight
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 15 2025
0mins
Should l Buy C?
Source: Benzinga
Citigroup's Potential Move into Crypto: Citigroup Inc is considering offering custody and payment services for stablecoins and protecting cryptocurrency ETFs, marking a significant entry of a traditional financial institution into the crypto custodial space dominated by digital-first companies like Coinbase.
Impact on ETF Market: Citi's involvement could enhance investor trust in blockchain-related ETFs and fintech innovations while potentially creating competition for Coinbase-tied ETFs, reshaping the landscape of crypto custody and increasing institutional legitimacy in the market.
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Analyst Views on C
Wall Street analysts forecast C stock price to rise
18 Analyst Rating
15 Buy
3 Hold
0 Sell
Strong Buy
Current: 111.450
Low
87.00
Averages
131.00
High
150.00
Current: 111.450
Low
87.00
Averages
131.00
High
150.00
About C
Citigroup Inc. is a global diversified financial services holding company. The Company’s segments include Services, Markets, Banking, Wealth and U.S. Personal Banking (USPB). The Services segment includes Treasury and Trade Solutions (TTS) and securities services. TTS provides an integrated suite of tailored cash management, trade and working capital solutions to multinational corporations, financial institutions and public sector organizations. The Markets segment provides corporate, institutional and public sector clients around the world with a full range of sales and trading services across equities, foreign exchange, rates, spread products and commodities. The Banking segment includes investment banking, which supports client capital-raising needs to help strengthen and grow their businesses. The Wealth segment includes Private Bank, Wealth at Work and Citigold and provides financial services to a range of client segments. USPB segment includes branded cards and retail services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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