Yelp Now Offers August 2026 Options
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 18 2025
0mins
Should l Buy YELP?
Source: NASDAQ.COM
Put Contract Overview: The $30.00 put contract for YELP has a bid of 80 cents, allowing investors to buy shares at a cost basis of $29.20, which is a 4% discount from the current price of $31.26. There is a 64% chance the contract may expire worthless, offering a potential 2.67% return on cash commitment.
Call Contract Overview: The $33.00 call contract has a bid of $1.30, and if shares are purchased at $31.26 and the call is sold, it could yield a total return of 9.72% if exercised. There is a 48% chance this contract may also expire worthless, providing a potential 4.16% additional return.
Volatility Insights: The implied volatility for the put contract is 37% and for the call contract is 36%, while the actual trailing twelve-month volatility is calculated at 35%.
YieldBoost Concept: Both the put and call contracts offer a "YieldBoost," with the put providing a 3.96% annualized return if it expires worthless, and the call offering a 6.17% annualized return under similar conditions.
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Analyst Views on YELP
Wall Street analysts forecast YELP stock price to rise
7 Analyst Rating
2 Buy
3 Hold
2 Sell
Hold
Current: 23.180
Low
30.00
Averages
33.29
High
40.00
Current: 23.180
Low
30.00
Averages
33.29
High
40.00
About YELP
Yelp Inc. connects consumers with local businesses. The Company's advertising products enable businesses of all sizes to reach a large audience, advertise their products and drive conversion of their services. It offers a range of free and paid advertising products to businesses of all sizes, which include CPC Advertising (Yelp Ads), RepairPal Network and Multi-location Ad Products. Its business page products include Free Business Account, Upgrade Package, Branded Profile, Enhanced Profile, Verified License, Business Highlights, Yelp Connect, Logo and Nearby Jobs. In addition to its advertising products, it also offers features and consumer-interactive tools to facilitate transactions between consumers and the local businesses they find on Yelp. It offers subscription services, licensing payments for access to Yelp data and other non-advertising arrangements. It sells its advertising products online through its Website and Yelp for Business app, and indirectly through partners.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Store and Same-Store Sales Performance: The company increased its store count by 11% and achieved a same-store sales growth of 3.6%, managing to deliver a 0.5% growth in same-store traffic amidst weak consumer spending, showcasing its long-term competitive strength.
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- Negative Market Reaction: Despite strong Q4 performance, the company's conservative guidance for 2026, projecting revenue growth of only 12% to 14% and same-store sales growth of just 1% to 3%, led to a 13% drop in share price post-report, reflecting market unease about future prospects.
- Slower Store Expansion: First Watch's store count grew by 11% over the past year, but the forecast for 2026 indicates a slowdown to 9% growth, contrasting sharply with historical double-digit increases, which may undermine investor confidence in the company's long-term growth trajectory.
- Unique Operating Model: Operating from 7 a.m. to 2:30 p.m. with a single shift enhances employee satisfaction and efficiency, evidenced by First Watch's ranking on Glassdoor's 2026 Best Places to Work in Consumer Services, further solidifying its market position.
See More
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- Stock Decline: Despite the strong earnings report, Yelp's stock fell by 8.9%, trading at $20.75 as of 3:45 PM, reflecting investor dissatisfaction with the company's guidance, resulting in a market capitalization of $1.4 billion.
- Weak 2026 Guidance: Yelp's guidance for 2026 projects sales between $1.455 billion and $1.475 billion, indicating flat sales growth compared to last year's mid-single-digit increase, which has dampened market sentiment.
- Declining EBITDA Forecast: Non-GAAP EBITDA is projected to be between $310 million and $330 million, down from $369 million last year; although the company is investing in AI and services to drive growth, meaningful sales growth may not materialize until next year.
See More
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- Transaction Overview: CEO Jeremy Stoppelman sold 66,200 shares of Yelp between February 3 and 5, 2026, for approximately $1.7 million, indicating a gradual reduction in his holdings over the past two years, with direct ownership now at 964,827 shares, reflecting a cautious outlook on the company's future.
- Market Performance: The sale was executed at an average price of $25.36 per share, while Yelp's stock closed at $24.10 on February 5, 2026, representing a 39.6% decline over the past year, highlighting market concerns regarding future growth prospects.
- Trading Plan: This stock sale was conducted under a Rule 10b5-1 trading plan adopted in May 2025, aimed at avoiding legal issues related to insider trading, demonstrating Stoppelman's commitment to transparency in his transactions.
- Future Outlook: Despite Yelp achieving a record revenue of $1.5 billion in 2025, the company expects flat sales for 2026, facing competitive pressures from artificial intelligence, prompting investors to carefully assess the company's future investment potential.
See More
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- Executive Share Sale: Yelp CEO Jeremy Stoppelman sold 66,200 shares between February 3 and 5, 2026, for approximately $1.68 million, representing 6.4% of his holdings, reducing his stake from 1,031,027 to 964,827 shares, indicating a cautious outlook on the company's future.
- Transaction Context: The sale was executed under a Rule 10b5-1 trading plan adopted in May 2025 to avoid insider trading allegations; however, investors should remain vigilant regarding Yelp's upcoming performance to assess its investment viability.
- Dismal Revenue Outlook: Despite achieving a record revenue of $1.5 billion in 2025, Yelp anticipates flat sales for 2026, facing competitive threats from artificial intelligence that could diminish user engagement and long-term growth prospects.
- Market Reaction: Following the disappointing sales outlook, Yelp's stock plummeted to a 52-week low of $20.03 on February 13, 2026, reflecting investor concerns about the company's future, suggesting a cautious approach before making investment decisions based on forthcoming earnings reports.
See More
