VF Corp Stock Falls 4% Following JP Morgan's Downgrade to Underweight from Neutral
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 23 2026
0mins
Should l Buy VFC?
Source: moomoo
Stock Performance: VFC shares have decreased by 4% following a downgrade in their rating.
Rating Change: JP Morgan has changed VFC's rating from neutral to underweight.
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Analyst Views on VFC
Wall Street analysts forecast VFC stock price to fall
18 Analyst Rating
3 Buy
13 Hold
2 Sell
Hold
Current: 18.790
Low
10.00
Averages
16.09
High
25.00
Current: 18.790
Low
10.00
Averages
16.09
High
25.00
About VFC
V.F. Corp is a global apparel, footwear and accessories company. The Company designs, procures, markets and distributes a variety of branded products, including backpacks, luggage and accessories for consumers of all ages. Its products are marketed under VF-owned brand names. Its portfolio of outdoor, active and workwear brands includes The North Face, Vans, Timberland, Altra, Smartwool, Icebreaker, Kipling, Napapijri, Eastpak, JanSport, and Timberland PRO. Its segments include Outdoor, Active, and Work. The Outdoor segment is a group of outdoor-based lifestyle brands. Product offerings include performance and performance-inspired outdoor apparel, footwear, equipment and accessories. The Active segment is a group of activity-based lifestyle brands. Product offerings include active apparel, footwear, backpacks, luggage and accessories. The Work segment consists of performance and lifestyle workwear brands with product offerings that include apparel, footwear and accessories.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Operating Profit Forecast: The company expects operating profit to reach around €2.3 billion, yet a €400 million negative impact from U.S. tariffs results in a profitability outlook that is 15% below market expectations, potentially leading to investor dissatisfaction and declining confidence.
- Sales and Profit Performance: Fourth-quarter sales were €6.1 billion, with profit at €164 million, both slightly missing FactSet estimates, demonstrating that Adidas's growth remains challenged amid external turbulence, which could affect future market performance.
- CEO Contract Extension: Adidas announced the extension of CEO Bjørn Gulden's contract until 2030, reflecting confidence in his strategy, particularly after the split with Ye, as Gulden's leadership is seen as crucial for stabilizing the company.
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- Live Broadcast: The event will be broadcast live at 9:30 a.m. ET, ensuring that global investors and consumers can access the latest updates from the company in real-time.
- Archive Availability: For those unable to attend the live session, VF Corporation will provide an archived version and transcript after the event, enhancing information transparency and investor relations.
- Brand Commitment: VF Corporation, which includes renowned brands like The North Face, Vans, and Timberland, is committed to delivering innovative products while emphasizing sustainability and long-term value for consumers, employees, and shareholders.
See More
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- Conference Participation: VF Corporation's management will participate in a fireside chat at Citi's Global Consumer & Retail Conference on March 10, 2026, at 9:30 AM ET, showcasing their strategic insights in the consumer goods sector.
- Live Broadcast: The event will be broadcast live via the Internet, accessible at ir.vfc.com, ensuring a broad investor audience can receive real-time updates on the company's latest developments.
- Post-Event Materials: For those unable to listen live, VF Corporation will provide an archived version and transcript after the event, enhancing transparency and meeting investor information needs.
- Brand Commitment: VF Corporation is committed to delivering innovative products through its brands like The North Face®, Vans®, and Timberland®, emphasizing its dedication to sustainability and long-term value creation to enhance consumer experience and brand loyalty.
See More
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- Strong Brand Performance: The Wrangler brand saw a 12% revenue increase to $561.9 million, while Lee returned to growth with a 2% increase to $198.1 million, demonstrating Kontoor's success in brand management and market positioning.
- Improved Profitability: Adjusted operating income reached $150 million, up 48% year-over-year, with adjusted earnings per share rising 26% to $1.73, exceeding market expectations of $1.64, reflecting significant improvements in cost control and operational efficiency.
- Optimistic Future Outlook: Kontoor anticipates 2026 revenue between $3.4 billion and $3.45 billion, representing a 9% growth rate, and expects adjusted EPS to be between $6.40 and $6.50, both above market expectations, showcasing the company's confidence in future growth.
See More
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- Market Decline: On Monday, the S&P 500 Index fell by 1.04%, the Dow Jones Industrial Average dropped by 1.66%, and the Nasdaq 100 Index decreased by 1.21%, reflecting risk-off sentiment triggered by uncertainty over U.S. trade policy.
- Tariff Increase: President Trump signed an executive order raising global tariffs from 10% to 15%, a move that could curb global economic growth and negatively impact the stock market, particularly as it faces existing pressures.
- AI Risk Impact: A report from Citrini Research detailing potential risks of artificial intelligence on the global economy led to declines in software and payment stocks, with Datadog and Atlassian seeing drops of over 11% and 10%, respectively, indicating market concerns over tech stocks.
- Economic Data Highlights: Despite the stock market downturn, the U.S. January Chicago Fed National Activity Index rose by 0.39 to 0.18, surpassing expectations, suggesting that the economic fundamentals remain strong and may provide support for a future market rebound.
See More
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- Market Downtrend: The S&P 500 index fell by 1.20%, the Dow Jones Industrial Average dropped by 1.58%, and the Nasdaq 100 index decreased by 1.47%, reflecting a risk-off sentiment triggered by uncertainty over U.S. trade policy.
- Trade Policy Impact: President Trump signed an executive order raising global tariffs from 10% to 15%, a move that may curb global economic growth and exacerbate downward pressure on the markets.
- Software Stocks Under Pressure: Concerns over AI impacts led to a more than 9% drop in CrowdStrike and other software stocks, which not only affected the market capitalization of these companies but also negatively influenced overall market sentiment.
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