U.S. Stock Futures Rise as Nasdaq Falls 1% Amid Tariff Concerns
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 15 2026
0mins
Should l Buy AMZN?
Source: Benzinga
- Futures Market Rebound: U.S. stock futures rose on Thursday despite the Nasdaq Composite falling 1% on Wednesday due to tariff concerns, indicating cautious optimism in the market regarding upcoming economic data.
- Stable Treasury Yields: The 10-year Treasury bond yield stood at 4.15%, while the two-year bond yield was at 3.52%, reflecting a 95% market expectation that the Federal Reserve will keep interest rates unchanged.
- TSMC's Strong Earnings: Taiwan Semiconductor Manufacturing Company reported a 35% year-over-year increase in net profit for Q4, reaching T$505.7 billion (approximately $16 billion), marking its seventh consecutive quarter of double-digit growth, highlighting its robust performance in the semiconductor market.
- AWS Cloud Expansion: Amazon Web Services (AWS) launched a new European Sovereign Cloud with an investment of €7.8 billion (approximately $9.1 billion), further solidifying its leadership position in the global cloud computing market.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise
44 Analyst Rating
41 Buy
3 Hold
0 Sell
Strong Buy
Current: 208.390
Low
175.00
Averages
280.01
High
325.00
Current: 208.390
Low
175.00
Averages
280.01
High
325.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Sales Growth: In 2025, Amazon's net sales increased by 12%, up from 11% in 2024, indicating resilience in its e-commerce business despite stock price declines, which may attract more investor interest moving forward.
- Cloud Business Performance: Amazon Web Services (AWS) is growing significantly faster than its e-commerce segment, driven by the expanding AI market that encourages more companies to invest in cloud infrastructure, thereby enhancing Amazon's profitability and market competitiveness.
- Investment Impact: Amazon plans to invest up to $200 billion in its cloud and AI infrastructure, a substantial investment that may pressure stock prices in the short term but is expected to strengthen its market position and profitability in the long run.
- Future Outlook: Analysts project Amazon's revenue and EPS to grow at CAGRs of 12% and 18% from 2025 to 2028, and if the stock trades at a 25 P/E ratio by 2028, it could rise 40% over the next two years, highlighting its long-term investment potential.
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Acquisition Announcement: Amazon has announced the acquisition of the George Washington University Virginia campus for $427 million.
Strategic Move: This acquisition is part of Amazon's strategy to expand its presence in the education and technology sectors.
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- Investment Expansion: Amazon has increased its total investment in Spain to €33.7 billion ($39.8 billion), adding €17 billion to enhance the number of data centers and advance its artificial intelligence initiatives, demonstrating a long-term commitment to the Spanish market.
- Job Creation: This investment is expected to support approximately 29,900 full-time jobs, with 6,700 positions directly created by Amazon, directly boosting local economic growth and enhancing community employment levels.
- Infrastructure Development: The new investment will support the development of Amazon Web Services (AWS) in the Aragón region of Spain, strengthening local digital infrastructure and enabling businesses and organizations to innovate and grow in cloud computing and AI.
- Sustainability Commitment: Amazon stated that this investment focuses not only on economic benefits but also on promoting water stewardship and carbon-free energy projects, reflecting the company's strategic goals in environmental sustainability.
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- MercadoLibre Growth Momentum: Over the past decade, MercadoLibre's stock has surged more than 1,500%, and despite a recent pullback bringing its valuation to the lowest level in ten years, it remains a dominant player in Latin America's e-commerce and fintech markets, making it an attractive investment opportunity.
- Coupang Expansion Potential: As the leader in South Korea's e-commerce market, Coupang is demonstrating the potential to profitably expand into countries like Taiwan; despite a 21% year-to-date stock decline, its sales multiple is only 1, indicating significant upside potential in the coming years.
- Airbnb Market Outlook: Since its inception in 2007, Airbnb has served over 5 million hosts and 2.5 million guests, and while its stock has been range-bound, it offers solid value at 18 times free cash flow, especially as the global travel market continues to grow.
- AI Technology Utilization: Airbnb's custom AI agent currently handles about one-third of customer support issues, leveraging a vast pool of data from 200 million verified identities and 500 million reviews, enhancing operational efficiency and profit margins, showcasing its unique competitive advantage.
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- Data Center Dominance: Nvidia's fiscal 2026 revenue reached $215.9 billion, with data centers contributing 89.7%, highlighting its strong demand in the AI sector and market leadership, which will continue to drive growth.
- New Product Architecture: The newly launched Rubin architecture features six new chips designed to capitalize on the 'agentic AI inflection point', enhancing computational capabilities and providing robust support for enterprise-level AI applications, likely expanding market share.
- Physical AI Potential: Although physical AI contributed over $6 billion to Nvidia's 2026 revenue, accounting for less than 3% of total revenue, the anticipated proliferation of autonomous driving and robotics is expected to create hundreds of billions in market opportunities, driving diversified growth.
- Long-Term Growth Outlook: Nvidia's investment strategy does not rely on the rapid rise of physical AI, as its existing generative AI business is already a high-margin cash cow, and widespread adoption of agentic AI will further enhance the company's overall growth potential.
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- MercadoLibre's Growth Potential: Over the past decade, MercadoLibre's stock has surged more than 1,500%, but recent pullbacks have brought its valuation to the lowest level in ten years; despite a dip in profit margins, the expansion of its high-margin fintech services is expected to drive long-term growth.
- Coupang's Market Leadership: As the leader in South Korea's e-commerce market, Coupang's stock has fallen 21% year-to-date, yet its triple-digit revenue growth in Taiwan demonstrates the successful adaptability of its business model, indicating potential for profitable expansion.
- Airbnb's Capital-Light Model: Airbnb generates $12.3 billion in annual revenue, translating to $4.6 billion in free cash flow, reflecting a high free cash flow margin of 37%, with investments in AI expected to further enhance profitability.
- Market Opportunities and Investment Value: These three companies exhibit strong growth potential in their respective sectors, and despite facing short-term challenges, their undervaluation presents a compelling buying opportunity for patient investors, particularly in the context of a global economic recovery.
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