1-800-FLOWERS.COM, Inc. (FLWS) Q2 2026 Earnings Call Transcript
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 29 2026
0mins
Should l Buy FLWS?
Source: SeekingAlpha
Consolidated Revenue Decreased by 9.5% year-over-year. This was driven by a strategic shift towards more efficient marketing spending and a greater-than-expected decline in direct traffic.
Consumer Floral and Gifts Segment Revenue Declined by 22.7% year-over-year. This was primarily due to the strategic shift in marketing and a decline in direct traffic.
Gourmet Foods and Gift Baskets Segment Revenue Declined by 3.8% year-over-year. This was influenced by the same strategic marketing shift and traffic decline.
BloomNet Segment Revenue Declined by 3.1% year-over-year. This was also due to the strategic marketing changes and traffic decline.
Gross Margin Decreased by 120 basis points to 42.1% from 43.3% in the prior year. This was primarily due to deleveraging on the sales decline, higher tariff, commodity, and shipping costs.
Operating Expenses Decreased by $23.4 million to $221.1 million year-over-year, primarily due to lower marketing and labor costs. Excluding certain items, operating expenses declined by $25.9 million to $213.2 million.
Adjusted EBITDA Decreased to $98.1 million from $116.3 million year-over-year. This was influenced by the decline in revenue and gross margin, despite cost reduction efforts.
Net Cash Position $42.3 million at quarter end. Borrowings under the revolver were fully repaid during the fiscal second quarter.
Cash Balance $193.3 million at quarter end.
Inventory $148.9 million at quarter end.
Annualized Run Rate Cost Savings Achieved approximately $15 million for fiscal 2026. This is part of an ongoing initiative to achieve $50 million in total cost savings across fiscal 2026 and 2027.
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Analyst Views on FLWS
Wall Street analysts forecast FLWS stock price to rise
3 Analyst Rating
0 Buy
3 Hold
0 Sell
Hold
Current: 3.380
Low
7.50
Averages
8.25
High
9.00
Current: 3.380
Low
7.50
Averages
8.25
High
9.00
About FLWS
1-800-Flowers.Com, Inc. is a provider of gifts designed to help customers to give, connect, and build relationships. Its segments include Consumer Floral & Gifts, Gourmet Foods & Gift Baskets and BloomNet. Its e-commerce business platform features a family of brands, including 1-800-Flowers.com, 1-800-Baskets.com, Cheryl’s Cookies, Harry & David, PersonalizationMall.com, Shari’s Berries, FruitBouquets.com, Things Remembered, Moose Munch, The Popcorn Factory, Wolferman’s Bakery, Vital Choice, Scharffen Berger and Simply Chocolate. The Celebrations Passport loyalty program provides members with free standard shipping and no service charge on eligible products across its portfolio of brands. It operates BloomNet, an international floral and gift industry service provider; Napco, a resource for floral gifts and seasonal decor; DesignPac Gifts, LLC, a manufacturer of gift baskets and towers; Alice’s Table, a lifestyle business, and Card Isle, an e-commerce greeting card service.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Customer Misleading: Walmart is accused of falsely claiming that 100% of tips would go directly to drivers, which, if unaddressed, could damage consumer trust and negatively impact the brand's reputation.
- Stock Performance: Despite facing FTC allegations, Walmart's shares have risen 10.34% year-to-date, although they fell 1.06% in the latest trading session, reflecting market caution regarding the company's future performance.
See More
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- Record Spending: According to the National Retail Federation's latest survey, Americans are expected to spend a record $29.1 billion this Valentine's Day, surpassing the previous record of $27.5 billion set in 2025 by nearly 6%.
- Increased Average Expenditure: The survey indicates that the average consumer will spend approximately $200 on gifts, up from last year's average of $188.81, reflecting a growing willingness to invest in gifts.
- Diverse Gift Choices: Popular gifts include candy, flowers, greeting cards, dining experiences, and jewelry, with jewelry projected to account for $7 billion in spending, highlighting consumers' preference for luxury items.
- Shift in Shopping Channels: Online shopping remains the primary channel, followed by department stores, discount stores, and specialty shops, indicating a gradual shift towards digital shopping as consumers adapt to new spending trends.
See More
Instacart Partners with 1-800-Flowers for Nationwide Floral Delivery
- National Floral Partnership: Instacart announced a nationwide pure-play floral partnership with 1-800-Flowers.com, allowing U.S. customers to order fresh bouquets directly through the Instacart app for the first time, which is expected to significantly enhance user experience and market competitiveness.
- Rapid Delivery Network: The partnership includes fast delivery from over 700 participating florist locations within the 1-800-Flowers.com network, ensuring timely flower delivery during key holidays like Valentine's Day, which meets the high market demand for flowers.
- No Markup Policy: Instacart stated that 1-800-Flowers.com will join its app with no markup, a strategy that not only enhances product appeal but may also strengthen customer loyalty and drive sales growth.
- Positive Stock Reaction: Following the announcement, shares of Instacart's parent company Maplebear rose by 1.7%, while 1-800-Flowers.com shares increased by 2.1%, indicating a positive market reaction and expectations for future growth from this partnership.
See More
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- First Partnership: 1-800-Flowers.com becomes the first pure-play floral partner on the Instacart app, allowing customers to quickly order flowers from over 700 participating florists, enhancing convenience and variety for holiday gifting.
- Surge in Holiday Demand: According to 2025 data, orders for flower bouquets surged over 1,000% on Valentine's Day, indicating strong consumer demand for rapid floral delivery, which Instacart meets through this partnership.
- No Markup Strategy: 1-800-Flowers.com offers a no-markup shopping experience on Instacart, ensuring customers receive the same value as direct purchases, thereby enhancing customer willingness to buy and loyalty.
- Year-Round Service Capability: Instacart allows customers to schedule floral deliveries up to five days in advance while still offering same-day delivery options, further increasing customer flexibility in shopping for both holidays and everyday needs.
See More
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- Revenue Decline: Despite a 9.5% year-over-year revenue drop to $702.2 million, management emphasized prioritizing profitability through reduced marketing spend, laying the groundwork for a sustainable demand generation model.
- Cost Optimization: The shift to a function-based operating model allowed the company to cut operating expenses by $23.4 million to $221.1 million, demonstrating substantial progress in cost control and organizational streamlining amid structural challenges.
- Positive Market Reaction: As of 1:35 p.m. EST, shares of 1-800-Flowers.com surged 18.71% to $4.80, reflecting investor optimism regarding the company's potential for future profit growth.
See More
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- Adjusted Earnings: Excluding items, the company reported adjusted earnings of $76.66 million or $1.20 per share, demonstrating strong core business profitability despite the overall revenue decline.
- Revenue Decline: The company's revenue fell 9.5% to $702.18 million from $775.49 million last year, reflecting challenges from weakened market demand and intensified competition.
- Market Outlook: Despite the revenue drop, the improvement in profitability may support the company's future strategic adjustments, particularly in optimizing costs and enhancing customer experience.
See More
