SoFi And Nova Credit Boost Partnership, New Cash Flow Analytics To Transform Loan Approvals
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 15 2024
0mins
Should l Buy SOFI?
Source: Benzinga
Partnership Expansion: SoFi Technologies has expanded its partnership with Nova Credit to access consumer-permissioned bank data and cash flow analytics, enhancing credit risk assessment and member experience in loan underwriting.
New Initiatives: The company launched the "Give Her Credit" campaign with Venus Williams and Cameron Brink, announced a $2 billion loan platform agreement, and introduced two new credit cards.
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Analyst Views on SOFI
Wall Street analysts forecast SOFI stock price to rise
14 Analyst Rating
5 Buy
6 Hold
3 Sell
Hold
Current: 18.390
Low
18.00
Averages
28.31
High
38.00
Current: 18.390
Low
18.00
Averages
28.31
High
38.00
About SOFI
SoFi Technologies, Inc. is a member-centric, one-stop shop for digital financial services. The Company, through its lending and financial services products, allows members to borrow, save, spend, invest and protect their money. The Company's segments include Lending, Technology Platform and Financial Services. The Lending segment offers personal loans, student loans, home loans and related servicing to help its members with a variety of financial needs. Its platform supports the full transaction lifecycle, including credit application, underwriting, approval, funding and servicing. The Technology Platform segment provides services through a diversified suite of offerings which include an event and authorization platform accessed via application programming interfaces, a cloud-native digital and core banking platform and services related to both platforms. The Financial Services segment offers a suite of financial services solutions, including SoFi Money and SoFi Invest.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Stablecoin Partnership Deepens: SoFi has strengthened its partnership with Mastercard, allowing SoFiUSD to be used as a settlement option across the payment network, positioning both firms at the forefront of the evolving on-chain finance landscape and enhancing their competitive edge.
- Insider Purchase Signal: CEO Anthony Noto's recent $1 million stock purchase marks his first in over a year, potentially indicating insider confidence in the company's future, which may boost investor sentiment regarding SoFi's prospects.
- Significant Volume Increase: SoFi's trading volume reached 71.2 million shares, 24% above the three-month average of 57.3 million shares, reflecting heightened market interest in SoFi's stock and potentially laying the groundwork for future price appreciation.
- Price Volatility Analysis: While SoFi's stock has gained 37% over the past year, it has fallen over 24% in the last six months, indicating investor concerns about fintech valuations, necessitating close monitoring of market dynamics to assess investment risks.
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- Stablecoin Partnership Deepens: SoFi has strengthened its partnership with Mastercard, allowing its stablecoin SoFiUSD to be used as a settlement option across the payment network, enhancing SoFi's competitive edge in the on-chain finance sector.
- CEO Insider Purchase: CEO Anthony Noto's insider purchase of approximately $1 million marks his first stock buy in over a year, potentially signaling confidence in the company's future prospects.
- Significant Trading Volume: SoFi's trading volume reached 71.2 million shares, 24% above its three-month average, indicating increased market interest in its stock, which could lay the groundwork for future price appreciation.
- Stock Performance Review: While SoFi's stock has gained 37% over the past year, it has fallen over 24% in the last six months, reflecting investor concerns about fintech valuations, suggesting a need for cautious investment assessment.
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- CEO Stock Purchase: SoFi Technologies' CEO Anthony Noto has bought company stock for the first time in over a year.
- Market Implications: This purchase may signal confidence in the company's future performance and could influence investor sentiment.
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- Partnership Upgrade: SoFi's enhanced collaboration with Mastercard will enable SoFiUSD as a settlement option, expected to accelerate transaction settlements and expand new use cases like cross-border remittances, enhancing SoFi's competitiveness in the stablecoin market.
- CEO Stock Purchase: SoFi CEO Anthony Noto purchased 56,000 shares at an average price of $17.88 on Monday for approximately $1 million, reflecting confidence in the company's future growth prospects.
- Market Performance Analysis: SoFi shares are trading at $18.97, which is 15.5% below the 20-day simple moving average, indicating a bearish trend in the short term and uncertainty among investors.
- Financial Outlook: SoFi is set to release its earnings report on April 28, 2026, with EPS estimates rising from 6 cents to 12 cents and revenue expectations at $1.05 billion, indicating growth potential, though the current P/E ratio of 47.2x suggests a risk of overvaluation.
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- Technical Pressure: SoFi's stock is currently trading around $17.79, significantly below the 50-day moving average of approximately $23.6 and the 200-day average of about $23.4, indicating a clear deterioration in momentum, with a confirmed death cross potentially accelerating downside risks.
- Insider Confidence: CEO Anthony Noto purchased roughly 56,000 shares worth about $1 million in the open market, which, while not eliminating technical risks, demonstrates management's confidence in the company's future and may provide some support to the stock.
- Divergent Market Signals: The aggressive insider buying amid a declining stock price creates a tension in the market, forcing investors to interpret whether this is a distribution signal before further weakness or a contrarian opportunity forming near exhaustion.
- Unchanged Long-Term Strategy: SoFi's long-term vision of building a diversified digital financial ecosystem remains intact, aiming for scale and cross-selling, although current technical charts reflect pressure, the overarching goal is still to achieve operational leverage over time.
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- Stablecoin Settlement Innovation: SoFi's partnership with Mastercard enables its U.S. dollar stablecoin, SoFi-USD, to settle transactions across Mastercard's payment network, marking the first stablecoin launched by a U.S. nationally chartered and insured deposit bank on a public blockchain.
- Diversified Payment Options: The two companies will explore how to settle card transactions using SoFi-USD on Mastercard's network, enhancing transaction flexibility and providing millions of businesses globally with 24/7 instant settlement capabilities.
- Technology Platform Support: The Galileo technology platform is expected to be among the first to offer clients and their issuing banks the option to settle transactions in SoFi-USD, further bridging the gap between digital assets and traditional money.
- Market Reaction: Despite SoFi and Mastercard shares declining by 1.58% and 1.22% respectively, this collaboration is viewed as a strategic move to enhance choice and flexibility within the payments ecosystem.
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