Planet Fitness Reports Strong Earnings but Cautious Outlook
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 24 2026
0mins
Should l Buy PLNT?
Source: Benzinga
- Strong Earnings Report: Planet Fitness reported fourth-quarter adjusted EPS of 83 cents, exceeding the analyst estimate of 79 cents, with quarterly sales reaching $376.258 million, a 10.5% year-over-year increase, indicating robust market performance.
- Sales Growth: Same-club sales rose 5.7% year-over-year, with system-wide sales increasing from $1.2 billion to $1.3 billion, demonstrating significant progress in expanding market share despite uncertainties in future growth.
- Expansion Plans: The company opened 104 new clubs during the quarter, including 93 franchisee-owned and 11 corporate-owned locations, bringing the total to 2,896 clubs, showcasing its commitment and capability for ongoing expansion.
- Cautious Outlook: Despite forecasting adjusted EPS for 2026 at $3.35 to $3.38, below the analyst estimate of $3.54, and projected revenue of $1.443 billion, below consensus, reflecting management's cautious stance on future growth.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy PLNT?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on PLNT
Wall Street analysts forecast PLNT stock price to rise
13 Analyst Rating
13 Buy
0 Hold
0 Sell
Strong Buy
Current: 81.840
Low
120.00
Averages
133.25
High
185.00
Current: 81.840
Low
120.00
Averages
133.25
High
185.00
About PLNT
Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company operates in three segments: Franchise, Corporate-owned club, and Equipment. The Franchise segment includes operations related to the Company’s franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned stores. It operates 2,735 clubs in all 50 states: the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Stock Picks for a Challenging Economic Environment
- Fitness Industry Potential: Planet Fitness ended 2025 with approximately 20.8 million members and opened 181 new clubs, achieving a 6.7% same-store sales growth despite high inflation and rising rates, demonstrating resilience and market appeal in tough economic conditions.
- Retail Value Proposition: With nearly 21,000 locations, Dollar General has become a go-to for consumers seeking value in a high-inflation environment; despite facing inventory and pricing pressures, its convenience and low-cost strategy keep it competitive during economic hardships.
- Pest Control Market: Rollins, a high-growth pest control company, is targeting 7%-8% organic growth in the coming year, leveraging strong pricing power and a low debt profile to maintain stable revenue streams even in a slowing economy.
- Investor Confidence: While Dollar General's stock has nearly doubled in the past year, Planet Fitness and Rollins have yet to reflect their potential value, suggesting investors should monitor these companies' performance and growth prospects in adverse economic conditions.
See More
Investment Opportunities in Economic Adversity
- Fitness Industry Potential: Planet Fitness ended 2025 with approximately 20.8 million members and achieved a 6.7% same-store sales growth across nearly 2,900 clubs, indicating that consumers are willing to maintain affordable fitness habits even in a high inflation and interest rate environment, thereby enhancing its market competitiveness.
- Retail Market Performance: Dollar General operates nearly 21,000 stores in the U.S., becoming a go-to destination for consumers seeking value during economic hardships; despite inflationary pressures, the company continues to provide essential goods, demonstrating resilience and adaptability in the retail sector.
- Pest Control Business: Rollins is expected to achieve 7%-8% organic growth in 2026, showcasing strong growth potential in a low-growth economic environment, while its low debt levels and pricing power allow it to maintain profitability during economic adversity, attracting investor interest.
- Market Adaptability: Analysts believe that companies like Planet Fitness, Dollar General, and Rollins can meet basic consumer needs by offering affordable services and products, enabling them to achieve growth in uncertain economic conditions characterized by high inflation and slowing growth.
See More
Iran Conflict Triggers Market Turmoil
- Iranian Leader Killed: The U.S.-Israeli operation that resulted in the death of Iran's Supreme Leader Ayatollah Khamenei has led to hundreds of Iranian civilian casualties, marking one of the most significant impacts on Iran since 1979, potentially escalating regional conflicts and altering global political dynamics.
- Market Response: Concerns over the conflict have sharply pulled back stock futures in premarket trading, while gold futures advanced as investors sought safe havens, indicating a strong market reaction to the heightened uncertainty surrounding future developments.
- Berkshire Hathaway Earnings Decline: In Warren Buffett's last quarter as CEO, Berkshire Hathaway reported a nearly 30% drop in operating earnings, primarily due to a 54% decline in profits from its insurance underwriting business, although new CEO Greg Abel's shareholder letter received positive feedback from analysts.
- AI Industry Developments: Trump forced U.S. agencies to cease using Anthropic's technology, while OpenAI secured a deal with the Department of Defense, highlighting intensifying competition in the AI sector; however, Anthropic's Claude AI app surged in popularity, suggesting a potential boost in public support for the company.
See More
Iran Conflict Triggers Market Turmoil
- Iran Conflict Escalation: The U.S.-Israeli operation named 'Operation Epic Fury' resulted in the assassination of Iran's Supreme Leader Khamenei, with hundreds of Iranian civilian casualties, likely leading to significant retaliatory actions and increased American military casualties, which could destabilize global markets.
- Market Response: Concerns over the conflict caused stock futures to plummet sharply in premarket trading, while gold futures rose as investors sought safe havens, and Wall Street's fear gauge surged to its highest level since 2026, indicating heightened market anxiety about future developments.
- Berkshire Hathaway Earnings: In Warren Buffett's last quarter as CEO, operating earnings fell nearly 30%, primarily due to a 54% drop in profits from the insurance underwriting business; however, new CEO Greg Abel's shareholder letter received positive feedback from analysts, reflecting a commitment to the company's value-focused philosophy.
- AI Technology Intervention: Trump mandated U.S. agencies to cease using Anthropic's technology, while OpenAI secured a deal with the Department of Defense, despite both companies having similar restrictions; notably, Anthropic's Claude AI app surged to the top of Apple's free apps list, suggesting a favorable public perception following its pushback against the Pentagon.
See More
Sen. Mark Kelly Calls for AI Regulations to Protect Families
- AI Regulation Advocacy: Senator Mark Kelly emphasized that artificial intelligence is rapidly transforming the workforce and called for practical regulations to protect families while fostering innovation, highlighting the need for a balance between technological advancement and social responsibility.
- Escalating Trade Tensions: Following the U.S. Supreme Court's ruling against President Trump's emergency tariff authority, trade tensions between Washington and Taipei have intensified, with Trump doubling down on criticism of Taiwan's semiconductor dominance, potentially leading to the swift implementation of new tariffs that could disrupt economic relations.
- Taiwan's Response Strategy: In light of the Supreme Court's decision, Taiwan is quickly moving to preserve recently negotiated trade benefits with the United States, demonstrating its determination to seek stability in an uncertain trade environment and maintain its economic ties.
- Wayve's Successful Funding: British robotaxi startup Wayve announced it has raised $1.5 billion in fresh funding to bolster its global operations, with backing from Microsoft and Nvidia pushing its valuation to $8.6 billion, reflecting strong market confidence in autonomous driving technology.
See More
Gym Industry Reflects U.S. Economic Divide
- Affluent Spending Continues: Life Time Group Holdings reported a 12.3% year-over-year revenue increase to $745.1 million in Q4, indicating that high-income consumers are still spending robustly on health and fitness, with membership dues raised by $10 to $30 yet demand remains strong, showcasing the resilience of its business model under economic pressures.
- Planet Fitness Growth Weakens: Despite adding 1.1 million new members and achieving double-digit revenue growth in 2025, Planet Fitness's outlook for 2026 fell short of Wall Street expectations, projecting only 9% revenue growth and same-store sales growth of 4% to 5%, raising concerns about demand.
- Consumer Spending Divide: The results from both companies highlight a
See More
Stock Picks for a Challenging Economic Environment
- Fitness Industry Potential: Planet Fitness ended 2025 with approximately 20.8 million members and opened 181 new clubs, achieving a 6.7% same-store sales growth despite high inflation and rising rates, demonstrating resilience and market appeal in tough economic conditions.
- Retail Value Proposition: With nearly 21,000 locations, Dollar General has become a go-to for consumers seeking value in a high-inflation environment; despite facing inventory and pricing pressures, its convenience and low-cost strategy keep it competitive during economic hardships.
- Pest Control Market: Rollins, a high-growth pest control company, is targeting 7%-8% organic growth in the coming year, leveraging strong pricing power and a low debt profile to maintain stable revenue streams even in a slowing economy.
- Investor Confidence: While Dollar General's stock has nearly doubled in the past year, Planet Fitness and Rollins have yet to reflect their potential value, suggesting investors should monitor these companies' performance and growth prospects in adverse economic conditions.
See More
Investment Opportunities in Economic Adversity
- Fitness Industry Potential: Planet Fitness ended 2025 with approximately 20.8 million members and achieved a 6.7% same-store sales growth across nearly 2,900 clubs, indicating that consumers are willing to maintain affordable fitness habits even in a high inflation and interest rate environment, thereby enhancing its market competitiveness.
- Retail Market Performance: Dollar General operates nearly 21,000 stores in the U.S., becoming a go-to destination for consumers seeking value during economic hardships; despite inflationary pressures, the company continues to provide essential goods, demonstrating resilience and adaptability in the retail sector.
- Pest Control Business: Rollins is expected to achieve 7%-8% organic growth in 2026, showcasing strong growth potential in a low-growth economic environment, while its low debt levels and pricing power allow it to maintain profitability during economic adversity, attracting investor interest.
- Market Adaptability: Analysts believe that companies like Planet Fitness, Dollar General, and Rollins can meet basic consumer needs by offering affordable services and products, enabling them to achieve growth in uncertain economic conditions characterized by high inflation and slowing growth.
See More
Iran Conflict Triggers Market Turmoil
- Iranian Leader Killed: The U.S.-Israeli operation that resulted in the death of Iran's Supreme Leader Ayatollah Khamenei has led to hundreds of Iranian civilian casualties, marking one of the most significant impacts on Iran since 1979, potentially escalating regional conflicts and altering global political dynamics.
- Market Response: Concerns over the conflict have sharply pulled back stock futures in premarket trading, while gold futures advanced as investors sought safe havens, indicating a strong market reaction to the heightened uncertainty surrounding future developments.
- Berkshire Hathaway Earnings Decline: In Warren Buffett's last quarter as CEO, Berkshire Hathaway reported a nearly 30% drop in operating earnings, primarily due to a 54% decline in profits from its insurance underwriting business, although new CEO Greg Abel's shareholder letter received positive feedback from analysts.
- AI Industry Developments: Trump forced U.S. agencies to cease using Anthropic's technology, while OpenAI secured a deal with the Department of Defense, highlighting intensifying competition in the AI sector; however, Anthropic's Claude AI app surged in popularity, suggesting a potential boost in public support for the company.
See More
Iran Conflict Triggers Market Turmoil
- Iran Conflict Escalation: The U.S.-Israeli operation named 'Operation Epic Fury' resulted in the assassination of Iran's Supreme Leader Khamenei, with hundreds of Iranian civilian casualties, likely leading to significant retaliatory actions and increased American military casualties, which could destabilize global markets.
- Market Response: Concerns over the conflict caused stock futures to plummet sharply in premarket trading, while gold futures rose as investors sought safe havens, and Wall Street's fear gauge surged to its highest level since 2026, indicating heightened market anxiety about future developments.
- Berkshire Hathaway Earnings: In Warren Buffett's last quarter as CEO, operating earnings fell nearly 30%, primarily due to a 54% drop in profits from the insurance underwriting business; however, new CEO Greg Abel's shareholder letter received positive feedback from analysts, reflecting a commitment to the company's value-focused philosophy.
- AI Technology Intervention: Trump mandated U.S. agencies to cease using Anthropic's technology, while OpenAI secured a deal with the Department of Defense, despite both companies having similar restrictions; notably, Anthropic's Claude AI app surged to the top of Apple's free apps list, suggesting a favorable public perception following its pushback against the Pentagon.
See More
Sen. Mark Kelly Calls for AI Regulations to Protect Families
- AI Regulation Advocacy: Senator Mark Kelly emphasized that artificial intelligence is rapidly transforming the workforce and called for practical regulations to protect families while fostering innovation, highlighting the need for a balance between technological advancement and social responsibility.
- Escalating Trade Tensions: Following the U.S. Supreme Court's ruling against President Trump's emergency tariff authority, trade tensions between Washington and Taipei have intensified, with Trump doubling down on criticism of Taiwan's semiconductor dominance, potentially leading to the swift implementation of new tariffs that could disrupt economic relations.
- Taiwan's Response Strategy: In light of the Supreme Court's decision, Taiwan is quickly moving to preserve recently negotiated trade benefits with the United States, demonstrating its determination to seek stability in an uncertain trade environment and maintain its economic ties.
- Wayve's Successful Funding: British robotaxi startup Wayve announced it has raised $1.5 billion in fresh funding to bolster its global operations, with backing from Microsoft and Nvidia pushing its valuation to $8.6 billion, reflecting strong market confidence in autonomous driving technology.
See More
Gym Industry Reflects U.S. Economic Divide
- Affluent Spending Continues: Life Time Group Holdings reported a 12.3% year-over-year revenue increase to $745.1 million in Q4, indicating that high-income consumers are still spending robustly on health and fitness, with membership dues raised by $10 to $30 yet demand remains strong, showcasing the resilience of its business model under economic pressures.
- Planet Fitness Growth Weakens: Despite adding 1.1 million new members and achieving double-digit revenue growth in 2025, Planet Fitness's outlook for 2026 fell short of Wall Street expectations, projecting only 9% revenue growth and same-store sales growth of 4% to 5%, raising concerns about demand.
- Consumer Spending Divide: The results from both companies highlight a
See More
