Lamborghini Cancels Luxury EV Plans
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 23 2026
0mins
Source: Yahoo Finance
- EV Program Cancellation: Lamborghini CEO Stephan Winkelmann confirmed that the luxury electric SUV Lanzador, initially slated for a 2028 release, will no longer be part of the lineup, reflecting a near-zero acceptance of pure EVs in the high-end market, indicating insufficient demand for electric powertrains.
- Market Readiness Issues: Although Lamborghini stated it was fully prepared for full electrification, the market's readiness within this segment has not aligned with the transition pace, leading the company to replace the Lanzador with a plug-in hybrid vehicle, continuing reliance on existing powertrains.
- Customer Feedback Influences Decision: Winkelmann noted that the decision to cancel the Lanzador was made over the past year based on customer and dealer feedback, highlighting the emotional response to internal combustion engines as crucial in the luxury market, where the sound and driving experience remain significant selling points.
- Future Electrification Outlook: While currently focusing solely on plug-in hybrids, Winkelmann indicated that full EV options may be considered in the future, emphasizing that the company will continue to develop electrification technologies to be prepared when market conditions are favorable.
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Analyst Views on RACE
Wall Street analysts forecast RACE stock price to rise
15 Analyst Rating
11 Buy
3 Hold
1 Sell
Moderate Buy
Current: 361.130
Low
349.74
Averages
448.83
High
555.00
Current: 361.130
Low
349.74
Averages
448.83
High
555.00
About RACE
Ferrari NV, known as Ferrari, is an Italy-based designer, manufacturer and retailer of sports cars that is incorporated in the Netherlands. It operates under the Ferrari brand. Its sports cars portfolio includes, among others, F12berlinetta, FF, Ferrari 488 GTB, 488 Spider, 458 Speciale, Ferrari California T, F12tdf and LaFerrari. The Company also offers financing services through Ferrari Financial Services. It also produces limited series and one-off cars. The Company divides its regional markets in EMEA (Europe, the Middle East, India and Africa), Americas, Greater China and Rest of APAC (Asia-Pacific region, excluding Greater China) and is active in over 60 markets worldwide through a network of authorized dealers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Market Demand Analysis: Lamborghini's CEO stated that the acceptance curve for EVs in their target market is close to zero, leading to a shift from their original plans for a fully electric Urus SUV and Lanzador model to hybrids, reflecting weak demand for pure electric vehicles in the luxury supercar market.
- Ferrari's Market Positioning: Selling only about 14,000 cars annually, Ferrari's market value surpasses the combined assets of Lamborghini's parent company, Volkswagen Group, highlighting the strong market appeal of its high-priced models, with analysts noting Ferrari's evident success in the European market.
- Emotional Connection of EVs: Analysts emphasize that the allure of luxury brands lies in their ability to evoke emotions in consumers, while EVs lack this emotional connection; Ferrari's strategy to continue producing internal combustion models alongside its EV plans aims to satisfy its core customer base.
See More
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- Sales Target Adjustment: Ferrari has reduced its EV sales target from 40% to 20%, reflecting the company's strategy to balance between electric and internal combustion models to cater to its core customer base.
- Lamborghini's Market Response: Lamborghini's CEO stated that the acceptance of EVs in their target market is nearly zero, leading the company to continue with hybrid models instead of pure electric ones, showcasing a cautious approach in the luxury market.
- Emotional Connection: Analysts emphasize that the allure of luxury brands lies in their emotional connection with customers, which EVs lack; Ferrari's EV strategy may attract 500 to 1,000 buyers, highlighting the potential for market segmentation.
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- Material Access: Shareholders can access the AGM notice, explanatory notes, and other related materials on Ferrari's corporate website, ensuring that all shareholders can conveniently view and download necessary information, thereby promoting transparency and shareholder engagement.
- Financial Reporting: The AGM materials include Ferrari's audited financial statements, and shareholders can request hard copies free of charge, a move aimed at enhancing shareholder understanding and trust in the company's financial health.
- Information Channels: Ferrari has provided media contact information to ensure shareholders and the media can obtain further information promptly, thereby strengthening communication and interaction with stakeholders.
See More
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- Palantir Data Platform: Rosenblatt reiterates Palantir as a Buy, raising the price target from $150 to $200, emphasizing the platform's value amid the Middle East conflict, which suggests strong demand in the data analytics market.
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- Shopify's Sustained Growth: Shopify achieved a 30% revenue increase this quarter, surpassing $100 billion in gross merchandise volume for the first time, although trading at over 150 times earnings, the market remains optimistic about its future growth potential in the e-commerce sector.
- AI's Impact on Logistics: A recent claim by a company that its AI platform can enhance trucking efficiency by 300% led to a 20% drop in logistics stocks, reflecting the market's heightened sensitivity to the potential disruptive effects of AI technology in traditional industries, necessitating cautious evaluation by investors.
See More
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