Etsy Becomes More Attractive After Depop Sale
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 25 2026
0mins
Should l Buy ETSY?
Source: CNBC
- Impact of Depop Sale: Etsy announced on February 18 that it would sell Depop to eBay for $1.2 billion, causing its shares to soar 9.3% the next day and rise over 20% in the past week, although they remain down 3.8% year-to-date.
- Strong Financial Performance: Despite slightly missing revenue expectations, Etsy reported earnings per share of 92 cents, exceeding LSEG's estimate of 84 cents, indicating robust buyer growth and a slight GMS growth of 0.1% that surpassed expectations.
- Analyst Optimism: BTIG reiterated its buy rating on Etsy, lowering its price target from $74 to $65, still 17% above Tuesday's close; Barclays upgraded its target from $62 to $72, suggesting a 32% upside potential.
- Focus on Core Business: The sale of Depop allows Etsy to refocus on its core platform, with analysts suggesting this could accelerate buybacks and strengthen the balance sheet, although it may also impact advertising revenue as more shoppers find Etsy products through AI platforms.
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Analyst Views on ETSY
Wall Street analysts forecast ETSY stock price to rise
26 Analyst Rating
6 Buy
18 Hold
2 Sell
Hold
Current: 54.460
Low
52.00
Averages
67.71
High
80.00
Current: 54.460
Low
52.00
Averages
67.71
High
80.00
About ETSY
Etsy, Inc. operates two-sided online marketplaces that connect buyers and sellers around the world. The Company's primary marketplace, Etsy.com, is the global destination for goods made by independent sellers. In addition to its core Etsy marketplace, its House of Brand consists of Depop Limited (Depop), which is its fashion resale marketplace. Each marketplace primarily operates independently, while benefiting from shared expertise in product development, marketing, technology, and customer support. The Company's top six retail categories on the Etsy marketplace include homewares and home furnishings, jewelry and personal accessories, apparel, craft supplies, paper and party supplies, and toys and games.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Etsy's Sales Decline, Management Restructuring
- Sales Decline: Etsy's gross merchandise sales reached $10.5 billion in 2025, reflecting a 4% year-over-year decline and a 14% drop from the record $12.2 billion in 2021, indicating a waning consumer interest in unique handcrafted goods, which negatively impacts market performance.
- Depop Sale Impact: The sale of the secondhand fashion marketplace Depop for $1.2 billion represents a 25% haircut from its acquisition price of over $1.6 billion in 2021, damaging shareholder capital and signaling a strategic shift to refocus on its core marketplace.
- Stable User Base: As of December 31, 2025, Etsy boasts 5.6 million active sellers and 86.5 million active buyers, creating a two-sided platform that, despite sales declines, provides potential support for future recovery due to its large user base.
- Attractive Valuation but Caution Advised: With a price-to-sales ratio of 2.3, 68% below its historical average, Etsy appears undervalued; however, investors should remain cautious and avoid buying until there is a return to consistent revenue and profit growth.
See More
Etsy Faces Growth Challenges and Capital Losses
- Sales Decline: Etsy's gross merchandise sales reached $10.5 billion in 2025, reflecting a 4% year-over-year decline and a 14% drop from the record $12.2 billion in 2021, indicating a waning consumer interest in handcrafted and unique goods, which poses a sobering outlook for future growth.
- Capital Loss: Etsy sold the secondhand fashion marketplace Depop to eBay for $1.2 billion, representing a 25% haircut from its $1.6 billion acquisition price in 2021, highlighting strategic missteps that have eroded shareholder value.
- Focus on Core Business: Under new CEO Kruti Patel Goyal, Etsy is refocusing on its flagship marketplace by divesting from Reverb and Elo7, aiming to enhance operational efficiency and strengthen its competitive position in the market.
- Valuation Concerns: Although Etsy's price-to-sales ratio stands at 2.3, 68% below its historical average, the lack of consistent revenue and profit growth suggests that investors should remain cautious and avoid increasing their stakes in an uncertain market environment.
See More
Four High-Liquidity Stocks to Enhance Portfolio Returns
- Liquidity Analysis: Liquidity measures a company's ability to meet short-term debt obligations, and investors should focus on high-liquidity stocks to enhance portfolio returns; however, excessive liquidity may indicate underutilization of resources, potentially limiting growth prospects.
- Columbia Sportswear: COLM reported fourth-quarter 2025 net sales of $1.0702 billion, exceeding the market expectation of $1.037 billion despite a 2% year-over-year decline, with 2026 net sales expected to grow by 1% to 3%, indicating strong potential in the younger consumer market.
- Etsy E-commerce Platform: Etsy's fourth-quarter revenues increased by 6.6% to $881.6 million, with gross merchandise sales of $3.5926 billion, and the marketplace GMS is projected to be between $2.38 billion and $2.43 billion for Q1 2026, reflecting strong momentum in advertising performance.
- Roku Streaming Service: Roku's fourth-quarter 2025 net revenues reached $1.39 billion, up 16.1% year-over-year, with platform revenues expected to hit $4.89 billion in 2026, showcasing ongoing growth in streaming services and advertising activities.
See More
Walmart Beats Earnings Expectations, E-commerce Penetration Hits Record High
- Walmart Earnings Surprise: Walmart reported earnings of $0.74 per share, exceeding expectations, although its conservative guidance raises concerns about potential economic slowdown as its market share among high-income households grows.
- Record E-commerce Penetration: Walmart's e-commerce penetration reached 23%, a record high, driving operating income growth and demonstrating success in its digital transformation, thereby enhancing its competitive position in the market.
- Booking Holdings Stock Volatility: Despite Booking Holdings posting strong earnings and guiding for 15% revenue growth next quarter, its shares fell 7.5%, indicating investor concerns over its stock split announcement and future growth prospects.
- eBay Acquires Etsy's Depop: eBay's acquisition of Etsy's Depop business for over $1 billion has been positively received by the market, but analysts warn that this may impact eBay's shareholder returns, while Etsy benefits from cash flow, making it the bigger winner in the deal.
See More
Walmart Beats Earnings Expectations, E-commerce Penetration Hits Record High
- Earnings Beat: Walmart reported earnings of $0.74 per share, exceeding expectations, and while its guidance remains conservative, the company's historical trend of raising forecasts suggests potential for future growth, enhancing investor confidence.
- Record E-commerce Penetration: Walmart's e-commerce penetration reached 23%, a record high, which not only boosts operating income but also indicates successful digital transformation, further solidifying its market position.
- Booking Holdings Stock Volatility: Despite Booking Holdings posting strong earnings, its stock fell 7.5%, indicating market skepticism towards its 25-for-1 stock split, even as it forecasts 15% revenue growth for the upcoming quarter, reflecting investor concerns about future growth.
- Etsy and eBay Acquisition Deal: eBay's acquisition of Etsy's Depop business was met with positive market reactions, but analysts suggest Etsy is the bigger winner, gaining cash flow while shedding a distraction, highlighting its successful strategic realignment.
See More
Three Stocks with Upgraded Ratings Amid Market Sell-Off
- Etsy Earnings Outlook: Etsy's earnings are projected to jump 141% year-over-year in 2026, indicating strong growth potential in the e-commerce sector, particularly in international markets, which may attract more investor interest.
- CBRE Growth Prospects: CBRE is expected to see a 15.4% increase in earnings for 2026, and its diversified services in commercial real estate will enhance its market competitiveness, attracting more clients and investments.
- Associated Banc-Corp Rating Upgrade: Associated Banc-Corp's earnings are anticipated to rise by 6.9% in 2026, with an 8.3% upward revision in analyst ratings over the past four weeks, potentially boosting market confidence in its stock.
- Market Environment Impact: Amid an AI-driven market sell-off, the upgrades for these companies reflect analysts' confidence in their long-term growth potential, possibly providing new investment opportunities for investors.
See More
Etsy's Sales Decline, Management Restructuring
- Sales Decline: Etsy's gross merchandise sales reached $10.5 billion in 2025, reflecting a 4% year-over-year decline and a 14% drop from the record $12.2 billion in 2021, indicating a waning consumer interest in unique handcrafted goods, which negatively impacts market performance.
- Depop Sale Impact: The sale of the secondhand fashion marketplace Depop for $1.2 billion represents a 25% haircut from its acquisition price of over $1.6 billion in 2021, damaging shareholder capital and signaling a strategic shift to refocus on its core marketplace.
- Stable User Base: As of December 31, 2025, Etsy boasts 5.6 million active sellers and 86.5 million active buyers, creating a two-sided platform that, despite sales declines, provides potential support for future recovery due to its large user base.
- Attractive Valuation but Caution Advised: With a price-to-sales ratio of 2.3, 68% below its historical average, Etsy appears undervalued; however, investors should remain cautious and avoid buying until there is a return to consistent revenue and profit growth.
See More
Etsy Faces Growth Challenges and Capital Losses
- Sales Decline: Etsy's gross merchandise sales reached $10.5 billion in 2025, reflecting a 4% year-over-year decline and a 14% drop from the record $12.2 billion in 2021, indicating a waning consumer interest in handcrafted and unique goods, which poses a sobering outlook for future growth.
- Capital Loss: Etsy sold the secondhand fashion marketplace Depop to eBay for $1.2 billion, representing a 25% haircut from its $1.6 billion acquisition price in 2021, highlighting strategic missteps that have eroded shareholder value.
- Focus on Core Business: Under new CEO Kruti Patel Goyal, Etsy is refocusing on its flagship marketplace by divesting from Reverb and Elo7, aiming to enhance operational efficiency and strengthen its competitive position in the market.
- Valuation Concerns: Although Etsy's price-to-sales ratio stands at 2.3, 68% below its historical average, the lack of consistent revenue and profit growth suggests that investors should remain cautious and avoid increasing their stakes in an uncertain market environment.
See More
Four High-Liquidity Stocks to Enhance Portfolio Returns
- Liquidity Analysis: Liquidity measures a company's ability to meet short-term debt obligations, and investors should focus on high-liquidity stocks to enhance portfolio returns; however, excessive liquidity may indicate underutilization of resources, potentially limiting growth prospects.
- Columbia Sportswear: COLM reported fourth-quarter 2025 net sales of $1.0702 billion, exceeding the market expectation of $1.037 billion despite a 2% year-over-year decline, with 2026 net sales expected to grow by 1% to 3%, indicating strong potential in the younger consumer market.
- Etsy E-commerce Platform: Etsy's fourth-quarter revenues increased by 6.6% to $881.6 million, with gross merchandise sales of $3.5926 billion, and the marketplace GMS is projected to be between $2.38 billion and $2.43 billion for Q1 2026, reflecting strong momentum in advertising performance.
- Roku Streaming Service: Roku's fourth-quarter 2025 net revenues reached $1.39 billion, up 16.1% year-over-year, with platform revenues expected to hit $4.89 billion in 2026, showcasing ongoing growth in streaming services and advertising activities.
See More
Walmart Beats Earnings Expectations, E-commerce Penetration Hits Record High
- Walmart Earnings Surprise: Walmart reported earnings of $0.74 per share, exceeding expectations, although its conservative guidance raises concerns about potential economic slowdown as its market share among high-income households grows.
- Record E-commerce Penetration: Walmart's e-commerce penetration reached 23%, a record high, driving operating income growth and demonstrating success in its digital transformation, thereby enhancing its competitive position in the market.
- Booking Holdings Stock Volatility: Despite Booking Holdings posting strong earnings and guiding for 15% revenue growth next quarter, its shares fell 7.5%, indicating investor concerns over its stock split announcement and future growth prospects.
- eBay Acquires Etsy's Depop: eBay's acquisition of Etsy's Depop business for over $1 billion has been positively received by the market, but analysts warn that this may impact eBay's shareholder returns, while Etsy benefits from cash flow, making it the bigger winner in the deal.
See More
Walmart Beats Earnings Expectations, E-commerce Penetration Hits Record High
- Earnings Beat: Walmart reported earnings of $0.74 per share, exceeding expectations, and while its guidance remains conservative, the company's historical trend of raising forecasts suggests potential for future growth, enhancing investor confidence.
- Record E-commerce Penetration: Walmart's e-commerce penetration reached 23%, a record high, which not only boosts operating income but also indicates successful digital transformation, further solidifying its market position.
- Booking Holdings Stock Volatility: Despite Booking Holdings posting strong earnings, its stock fell 7.5%, indicating market skepticism towards its 25-for-1 stock split, even as it forecasts 15% revenue growth for the upcoming quarter, reflecting investor concerns about future growth.
- Etsy and eBay Acquisition Deal: eBay's acquisition of Etsy's Depop business was met with positive market reactions, but analysts suggest Etsy is the bigger winner, gaining cash flow while shedding a distraction, highlighting its successful strategic realignment.
See More
Three Stocks with Upgraded Ratings Amid Market Sell-Off
- Etsy Earnings Outlook: Etsy's earnings are projected to jump 141% year-over-year in 2026, indicating strong growth potential in the e-commerce sector, particularly in international markets, which may attract more investor interest.
- CBRE Growth Prospects: CBRE is expected to see a 15.4% increase in earnings for 2026, and its diversified services in commercial real estate will enhance its market competitiveness, attracting more clients and investments.
- Associated Banc-Corp Rating Upgrade: Associated Banc-Corp's earnings are anticipated to rise by 6.9% in 2026, with an 8.3% upward revision in analyst ratings over the past four weeks, potentially boosting market confidence in its stock.
- Market Environment Impact: Amid an AI-driven market sell-off, the upgrades for these companies reflect analysts' confidence in their long-term growth potential, possibly providing new investment opportunities for investors.
See More
