Equifax Canada Fraud Trends Survey Reveals Rising Risks
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 day ago
0mins
Should l Buy EFX?
Source: Newsfilter
- Rising Fraud Rates: Equifax Canada's Market Pulse survey indicates that first-party fraud has increased from 0.25% at the end of 2024 to 0.33% by Q4 2025, highlighting a growing threat to consumer confidence and financial security.
- Public Fatigue Intensifies: The survey reveals that 28% of Canadians view daily fraud attempts as a 'manageable annoyance,' while 16% feel 'anxious and tired,' indicating that the prevalence of fraud is impacting mental health and daily life.
- Identity Theft Concerns: With 67% of respondents worried about identity theft and 64% about impersonation and phishing scams, there is a clear public demand for enhanced protective measures to safeguard personal information.
- Need for Education and Collaboration: A significant 88% of respondents believe that public and private sectors must collaborate to combat financial crime, reflecting a consensus on the necessity for stronger educational initiatives and cooperative efforts to address the increasingly complex fraud landscape.
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Analyst Views on EFX
Wall Street analysts forecast EFX stock price to rise
14 Analyst Rating
10 Buy
4 Hold
0 Sell
Moderate Buy
Current: 206.430
Low
195.00
Averages
232.08
High
283.00
Current: 206.430
Low
195.00
Averages
232.08
High
283.00
About EFX
Equifax Inc. is a global data, analytics, and technology company. The Company is engaged in helping financial institutions, companies, employers, and government agencies make critical decisions. The Company’s Workforce Solutions segment provides services enabling customers to verify income, employment, educational history, criminal justice data, healthcare professional licensure and sanctions of people in the United States. The Company’s U.S. Information Solutions (USIS) segment provides consumer and commercial information solutions to businesses in the United States, including online information, decisioning technology solutions, identity management services, analytical services, e-commerce fraud and charge back protection services, portfolio management services, mortgage information and marketing services. The Company’s International segment provides products and services similar to those available in the USIS segment but with variations by geographic region.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Equifax to Participate in Three Investor Conferences
- Conference Schedule: Equifax will participate in three investor conferences in March, specifically the RBC Global Financial Institutions Conference on March 10, the Wolfe Research FinTech Forum on March 11, and the Bank of America Information and Business Services Conference on March 12, showcasing its influence in the fintech sector.
- Executive Attendance: Senior Vice President Trevor Burns will represent Equifax at these conferences, aiming to communicate the company's strategic direction and market outlook to investors, thereby enhancing investor confidence.
- Global Operations: Equifax operates or has investments in 24 countries and employs nearly 15,000 people worldwide, leveraging its unique blend of data, analytics, and cloud technology to empower financial institutions and businesses to make more confident decisions, further solidifying its market position.
- Company Vision: Equifax is committed to driving economic progress through data-driven insights, emphasizing its critical role in the global economy and demonstrating a positive outlook for future growth.
See More
Equifax to Participate in Three Investor Conferences
- Investor Conference Schedule: Equifax will participate in the RBC Global Financial Institutions Conference on March 10, the Wolfe Research FinTech Forum on March 11, and the Bank of America Information and Business Services Conference on March 12, showcasing its influence in the fintech sector.
- Executive Participation: Senior Vice President Trevor Burns will represent Equifax at these conferences, aiming to enhance communication with investors and improve the company's transparency and credibility in the capital markets.
- Global Business Presence: Equifax operates in 24 countries with nearly 15,000 employees, leveraging its unique blend of data, analytics, and cloud technology to empower financial institutions and businesses to make more confident decisions, thereby solidifying its market position.
- Company Vision: Equifax believes that knowledge drives progress, and by providing differentiated data and analytics, it helps clients make critical decisions in a complex economic environment, highlighting its essential role in the global economy.
See More
Equifax Canada Fraud Trends Survey Reveals Rising Risks
- Rising Fraud Rates: Equifax Canada's Market Pulse survey indicates that first-party fraud has increased from 0.25% at the end of 2024 to 0.33% by Q4 2025, highlighting a growing threat to consumer confidence and financial security.
- Public Fatigue Intensifies: The survey reveals that 28% of Canadians view daily fraud attempts as a 'manageable annoyance,' while 16% feel 'anxious and tired,' indicating that the prevalence of fraud is impacting mental health and daily life.
- Identity Theft Concerns: With 67% of respondents worried about identity theft and 64% about impersonation and phishing scams, there is a clear public demand for enhanced protective measures to safeguard personal information.
- Need for Education and Collaboration: A significant 88% of respondents believe that public and private sectors must collaborate to combat financial crime, reflecting a consensus on the necessity for stronger educational initiatives and cooperative efforts to address the increasingly complex fraud landscape.
See More
Equifax Canada Fraud Trends Survey Reveals Rising Concerns
- Rising Fraud Rates: Equifax Canada's survey indicates that first-party fraud has increased from 0.25% at the end of 2024 to 0.33% by Q4 2025, highlighting a significant rise in consumer fraud risks that necessitates enhanced protective measures from businesses to safeguard clients.
- Public Fatigue Intensifies: The survey reveals that 28% of Canadians view the daily volume of fraud attempts as a “manageable annoyance,” while 16% feel “anxious and tired,” indicating that the prevalence of fraud is impacting mental health, prompting businesses to consider providing more support and education.
- Identity Theft Concerns: With 67% of respondents worried about identity theft and 64% concerned about impersonation and phishing scams, there is a clear public demand for stronger measures to protect consumer information, urging businesses to implement more robust security protocols.
- Increased Sense of Social Responsibility: A significant 88% of respondents believe that public and private sectors must collaborate to combat financial crime, reflecting a pressing societal need for enhanced cooperation and education, encouraging businesses to actively engage in initiatives that improve overall security levels.
See More
Equifax Appoints David Smith as President of U.S. Information Solutions
- Leadership Change: Equifax has announced that David Smith will assume the role of President of U.S. Information Solutions effective March 2, 2026, where he is expected to drive post-cloud transformation growth by leveraging EFX.AI and proprietary data to create innovative solutions that enhance financial opportunities for clients.
- Extensive Industry Experience: Smith brings over 25 years of deep expertise in consumer lending, having previously served as Head of Consumer Lending at Truist Financial, where he managed a $4 billion business encompassing real estate lending, unsecured personal loans, and more.
- AI Technology Implementation: During his tenure at Truist, Smith led improvements in the use of AI scoring models and data aggregation, significantly enhancing underwriter productivity and approval rates, showcasing his strong capabilities in product innovation and AI application.
- Strategic Vision: Smith stated that Equifax has built an unmatched cloud-native foundation for innovation, moving beyond a traditional credit bureau to offer rapidly growing new solutions tailored to client needs, demonstrating a commitment to customer-first innovation and driving additional growth.
See More
Equifax Announces 12% Increase in Quarterly Dividend
- Dividend Increase: Equifax has declared a quarterly dividend of $0.56 per share, marking a 12% increase from the previous $0.50, indicating ongoing improvements in cash flow and profitability, which bolsters investor confidence.
- Yield Insight: The forward yield of 1.13% reflects the company's attractiveness in the current market environment, potentially drawing in more investors seeking stable income.
- Payment Details: The new dividend will be payable on March 17, with a record date of March 9 and an ex-dividend date also on March 9, ensuring shareholders receive timely returns, thereby enhancing shareholder loyalty.
- Dividend Growth Trend: This increase aligns with Equifax's historical trend of dividend growth, showcasing the company's proactive strategy in financial management and shareholder returns, which may attract more long-term investors' interest.
See More
Equifax to Participate in Three Investor Conferences
- Conference Schedule: Equifax will participate in three investor conferences in March, specifically the RBC Global Financial Institutions Conference on March 10, the Wolfe Research FinTech Forum on March 11, and the Bank of America Information and Business Services Conference on March 12, showcasing its influence in the fintech sector.
- Executive Attendance: Senior Vice President Trevor Burns will represent Equifax at these conferences, aiming to communicate the company's strategic direction and market outlook to investors, thereby enhancing investor confidence.
- Global Operations: Equifax operates or has investments in 24 countries and employs nearly 15,000 people worldwide, leveraging its unique blend of data, analytics, and cloud technology to empower financial institutions and businesses to make more confident decisions, further solidifying its market position.
- Company Vision: Equifax is committed to driving economic progress through data-driven insights, emphasizing its critical role in the global economy and demonstrating a positive outlook for future growth.
See More
Equifax to Participate in Three Investor Conferences
- Investor Conference Schedule: Equifax will participate in the RBC Global Financial Institutions Conference on March 10, the Wolfe Research FinTech Forum on March 11, and the Bank of America Information and Business Services Conference on March 12, showcasing its influence in the fintech sector.
- Executive Participation: Senior Vice President Trevor Burns will represent Equifax at these conferences, aiming to enhance communication with investors and improve the company's transparency and credibility in the capital markets.
- Global Business Presence: Equifax operates in 24 countries with nearly 15,000 employees, leveraging its unique blend of data, analytics, and cloud technology to empower financial institutions and businesses to make more confident decisions, thereby solidifying its market position.
- Company Vision: Equifax believes that knowledge drives progress, and by providing differentiated data and analytics, it helps clients make critical decisions in a complex economic environment, highlighting its essential role in the global economy.
See More
Equifax Canada Fraud Trends Survey Reveals Rising Risks
- Rising Fraud Rates: Equifax Canada's Market Pulse survey indicates that first-party fraud has increased from 0.25% at the end of 2024 to 0.33% by Q4 2025, highlighting a growing threat to consumer confidence and financial security.
- Public Fatigue Intensifies: The survey reveals that 28% of Canadians view daily fraud attempts as a 'manageable annoyance,' while 16% feel 'anxious and tired,' indicating that the prevalence of fraud is impacting mental health and daily life.
- Identity Theft Concerns: With 67% of respondents worried about identity theft and 64% about impersonation and phishing scams, there is a clear public demand for enhanced protective measures to safeguard personal information.
- Need for Education and Collaboration: A significant 88% of respondents believe that public and private sectors must collaborate to combat financial crime, reflecting a consensus on the necessity for stronger educational initiatives and cooperative efforts to address the increasingly complex fraud landscape.
See More
Equifax Canada Fraud Trends Survey Reveals Rising Concerns
- Rising Fraud Rates: Equifax Canada's survey indicates that first-party fraud has increased from 0.25% at the end of 2024 to 0.33% by Q4 2025, highlighting a significant rise in consumer fraud risks that necessitates enhanced protective measures from businesses to safeguard clients.
- Public Fatigue Intensifies: The survey reveals that 28% of Canadians view the daily volume of fraud attempts as a “manageable annoyance,” while 16% feel “anxious and tired,” indicating that the prevalence of fraud is impacting mental health, prompting businesses to consider providing more support and education.
- Identity Theft Concerns: With 67% of respondents worried about identity theft and 64% concerned about impersonation and phishing scams, there is a clear public demand for stronger measures to protect consumer information, urging businesses to implement more robust security protocols.
- Increased Sense of Social Responsibility: A significant 88% of respondents believe that public and private sectors must collaborate to combat financial crime, reflecting a pressing societal need for enhanced cooperation and education, encouraging businesses to actively engage in initiatives that improve overall security levels.
See More
Equifax Appoints David Smith as President of U.S. Information Solutions
- Leadership Change: Equifax has announced that David Smith will assume the role of President of U.S. Information Solutions effective March 2, 2026, where he is expected to drive post-cloud transformation growth by leveraging EFX.AI and proprietary data to create innovative solutions that enhance financial opportunities for clients.
- Extensive Industry Experience: Smith brings over 25 years of deep expertise in consumer lending, having previously served as Head of Consumer Lending at Truist Financial, where he managed a $4 billion business encompassing real estate lending, unsecured personal loans, and more.
- AI Technology Implementation: During his tenure at Truist, Smith led improvements in the use of AI scoring models and data aggregation, significantly enhancing underwriter productivity and approval rates, showcasing his strong capabilities in product innovation and AI application.
- Strategic Vision: Smith stated that Equifax has built an unmatched cloud-native foundation for innovation, moving beyond a traditional credit bureau to offer rapidly growing new solutions tailored to client needs, demonstrating a commitment to customer-first innovation and driving additional growth.
See More
Equifax Announces 12% Increase in Quarterly Dividend
- Dividend Increase: Equifax has declared a quarterly dividend of $0.56 per share, marking a 12% increase from the previous $0.50, indicating ongoing improvements in cash flow and profitability, which bolsters investor confidence.
- Yield Insight: The forward yield of 1.13% reflects the company's attractiveness in the current market environment, potentially drawing in more investors seeking stable income.
- Payment Details: The new dividend will be payable on March 17, with a record date of March 9 and an ex-dividend date also on March 9, ensuring shareholders receive timely returns, thereby enhancing shareholder loyalty.
- Dividend Growth Trend: This increase aligns with Equifax's historical trend of dividend growth, showcasing the company's proactive strategy in financial management and shareholder returns, which may attract more long-term investors' interest.
See More
