"BJ's, Kroger, and 8 Additional Stocks Poised to Gain from Retail Sector Decline"
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 03 2026
0mins
Should l Buy COST?
Source: Barron's
- Retail Stocks on Sale: Retail stocks are currently undervalued, presenting a potential opportunity for investors looking for bargains.
- Investment Opportunity: The decline in retail stock prices may attract bargain hunters seeking to capitalize on lower valuations.
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Analyst Views on COST
Wall Street analysts forecast COST stock price to rise
24 Analyst Rating
19 Buy
4 Hold
1 Sell
Strong Buy
Current: 1007.770
Low
769.00
Averages
1061
High
1205
Current: 1007.770
Low
769.00
Averages
1061
High
1205
About COST
Costco Wholesale Corporation (Costco) operates membership warehouses and e-commerce sites that offer a selection of nationally branded and private-label products in a wide range of categories. The Company buys the majority of its merchandise directly from suppliers and route it to cross-docking consolidation points (depots) or directly to its warehouses. It operates 891 warehouses, including 614 in the United States and Puerto Rico, 108 in Canada, 40 in Mexico, 35 in Japan, 29 in the United Kingdom, 19 in Korea, 15 in Australia, 14 in Taiwan, seven in China, five in Spain, two in France, and one each in Iceland, New Zealand and Sweden. It also operates e-commerce sites in the United States, Canada, the United Kingdom, Mexico, Korea, Taiwan, Japan and Australia. The Company provides wide selection of merchandise, plus the convenience of specialty departments and exclusive member services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Earnings Expectations: Costco is set to announce its Q2 earnings on March 5, with consensus estimates predicting an EPS of $4.55 and revenue of $69.32 billion, reflecting an 8.8% year-over-year growth that underscores the company's ongoing growth potential.
- Analyst Adjustments: Over the past three months, analysts have raised EPS estimates 20 times and lowered them 6 times, while revenue forecasts saw 19 upward revisions and 4 downward revisions, indicating improving market sentiment and investor confidence ahead of the earnings report.
- Sales Growth: In fiscal Q1, Costco's total sales rose 8.2% to $66 billion, with comparable sales increasing 6.4%, and momentum has continued into the current quarter with a 7.1% rise in comparable sales in January, showcasing strong customer traffic and high membership renewal rates.
- Market Performance: Costco shares have surged nearly 17% year-to-date, and while Wall Street broadly rates the stock a Buy, Seeking Alpha’s Quant system maintains a Hold rating, reflecting a cautious stance on its valuation amidst strong operational performance.
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- Strong Revenue Expectations: Analysts forecast Costco's Q2 revenue to reach $69.28 billion, up 4.4% from $63.72 billion last year, indicating the company's consistent ability to exceed revenue estimates over the past five quarters, showcasing its competitive strength in the market.
- Earnings Growth: Expected earnings per share are projected at $4.54, a 12.9% increase from $4.02 in the same quarter last year, reflecting steady improvement in profitability and further solidifying investor confidence in the company's financial health.
- Positive Analyst Ratings: Bank of America Securities has a Buy rating on Costco with a price target of $1,185, highlighting its strong positioning in the current K-shaped economy, particularly through its Kirkland private label which enhances supplier leverage and protects margins.
- Impressive Sales Data: Costco set multiple sales records during the holiday season, including 4.5 million pies sold before Thanksgiving and over $250 million in non-food online orders, indicating robust consumer demand that could positively impact the overall retail and consumer staples sectors.
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- Merchandise Strategy Overhaul: Target plans to revamp its merchandise strategy over the next year, expecting net sales to rise about 2% compared to last year, addressing the challenge of four consecutive quarters of declining customer traffic.
- Fresh Food Expansion: The company will expand the square footage dedicated to fresh foods, planning to double the space in over half of its remodeled stores, aiming to attract more customers for one-stop shopping.
- Beauty Product Upgrade: Target will launch a 'Beauty Studio' in over 600 stores, replacing its partnership with Ulta Beauty, focusing on prestige beauty brands to attract younger consumers and boost sales.
- Home Goods Reconstruction: With home goods sales declining nearly 7% year-over-year, Target plans to rebuild the display area for these products over the next few years, expecting to redesign 75% of its home decor items to regain market competitiveness.
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- Membership Model Advantage: Costco stands out in the retail market with its unique membership model, boasting nearly 1,000 stores and $280 billion in annual sales, maintaining a leading position despite competition from BJ's and Walmart.
- High Customer Satisfaction: With renewal rates exceeding 90%, Costco's executive members account for nearly half of total membership yet contribute 74% of total sales, highlighting the critical role of membership in profitability.
- Stable Sales Growth: For the first quarter of fiscal 2026 (ending November 23, 2025), Costco reported an 8.2% year-over-year sales increase, with a 14% rise in fee income and a 5.2% membership growth, demonstrating resilience in a high-inflation environment.
- Increasing Market Concerns: Despite Costco's reliable growth, the market is worried about the sustainability of sales growth, particularly with a slight dip in renewal rates and a premium P/E ratio of 54, significantly above the three-year average of 49, potentially limiting short-term stock price upside.
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- Membership Growth Trend: Costco boasts a renewal rate exceeding 90%, with an increasing number of members upgrading to the executive membership, which costs double, reflecting the company's strong appeal and customer loyalty even in a pressured economy.
- Robust Sales Performance: For the first quarter of fiscal 2026, Costco reported an 8.2% year-over-year sales increase, with a 14% rise in fee income, indicating the company's ability to maintain solid performance amid high inflation.
- Market Valuation Pressure: Costco's stock trades at a P/E ratio of 54, significantly above its three-year average of 49, suggesting that while the company performs well, its high valuation poses downside risks for the stock price, warranting caution from investors.
- Future Growth Challenges: Despite Costco's proactive expansion of new stores and digital transformation, the market expresses concerns about the sustainability of sales growth under inflationary pressures, which could impact short-term stock performance.
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- Increased Market Volatility: The S&P 500 Index has experienced significant swings from gains to losses in recent trading sessions, reflecting investor concerns despite a 78% rise over the past three years driven by optimism around AI stocks, indicating a shift in market sentiment.
- Concerns Over AI Spending: While AI companies report soaring revenues and high demand, investor worries about the rapid pace of AI spending and the lofty valuations of certain growth stocks could lead to potential price crashes, impacting overall market performance.
- Geopolitical Tensions: The escalation of conflict between the U.S. and Iran has heightened market anxiety, resulting in the S&P 500 showing little change year-to-date, which underscores investor caution regarding future economic prospects.
- Long-Term Investment Strategy: Although short-term market volatility poses risks, historical data suggests that holding stocks for over five years can reduce the probability of loss to about 12%, prompting investors to focus on companies capable of surviving tough times and achieving growth for long-term investment success.
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