B. Riley Securities Maintains Neutral on Yext, Lowers Price Target to $8
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 07 2024
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Should l Buy YEXT?
Source: Benzinga
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Analyst Views on YEXT
Wall Street analysts forecast YEXT stock price to rise
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 5.670
Low
10.00
Averages
10.00
High
10.00
Current: 5.670
Low
10.00
Averages
10.00
High
10.00
About YEXT
Yext, Inc. provides a digital presence platform for multi-location brands. The Company's artificial intelligence (AI) and machine learning technology powers the knowledge behind every customer engagement, automates workflows at scale, and delivers actionable cross-channel insights that enable data-driven decisions. Its digital presence platform (Answers Platform) lets businesses structure and organize information about their brands in its knowledge graph, Yext Content (Knowledge Graph), which is then delivered across first-and third-party websites and applications through its network of over 200 service and application providers (Publisher Network). These publishers include, among others, Amazon Alexa, Apple, Bing, Facebook, Google Business Profile, and Yelp. The Company's platform powers all of its key products, including listings, reviews, pages and search, each with robust analytics capabilities for businesses to easily track performance across customer experiences.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Buyback Amount Adjustment: Yext has reduced the maximum aggregate purchase price for its stock buyback from $180 million to $140 million, reflecting a reassessment of borrowing costs amid current macroeconomic conditions, including geopolitical tensions and stress in private capital markets.
- Tender Offer Deadline Extension: The company has extended the expiration date of the tender offer from March 12, 2026, to March 18, 2026, providing shareholders with additional time to participate in the buyback, aiming to enhance shareholder engagement and satisfaction.
- Market Reaction: As of March 3, 2026, Yext's stock closed at $5.67 per share, and the market's response to the buyback plan may influence short-term stock price fluctuations, particularly given the reduced buyback amount.
- Shareholder Participation Guidance: Yext emphasizes that shareholders do not need to re-tender their valid buyback requests, ensuring convenience for shareholders while also advising them to consult financial advisors to assess the potential impacts of the buyback.
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- Repurchase Plan Adjustment: Yext has amended its modified Dutch auction tender offer, reducing the maximum aggregate purchase price from $180 million to $140 million, reflecting a reassessment of borrowing additional funds due to rising capital costs amid recent macroeconomic developments.
- Extended Offer Deadline: The company has extended the expiration date of the tender offer from March 12 to March 18, 2026, providing investors with more time to participate, which may help enhance market confidence and stabilize the stock price.
- Tender Offer Participation: As of the latest update, 3,000 shares have been tendered for purchase, indicating initial market response to the repurchase, although the low number may reflect cautious investor sentiment regarding the company's future outlook.
- Stock Price Movement: Yext's stock fell by 0.70% in after-hours trading to $5.66, indicating a negative market reaction to the adjustments in the repurchase plan, which could impact the company's credibility among investors.
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- Yext Options Volume: Yext Inc saw options trading volume of 20,125 contracts, equivalent to approximately 2.0 million shares, representing 63.5% of its average daily trading volume over the past month, indicating heightened market interest in its future performance.
- High Put Option Activity: Notably, the $8 strike put option expiring on March 20, 2026, recorded 10,041 contracts traded today, representing about 1.0 million underlying shares, suggesting increased investor expectations for a decline in Yext's stock price.
- Citigroup Options Dynamics: Citigroup Inc experienced options trading volume of 94,519 contracts, translating to approximately 9.5 million shares, which is 62.4% of its average daily trading volume over the past month, reflecting active trading in its stock.
- Bullish Call Option Interest: Particularly, the $120 strike call option expiring on June 18, 2026, saw 19,216 contracts traded today, representing around 1.9 million underlying shares, indicating investor optimism regarding Citigroup's future stock price appreciation.
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- CEO Proposal Withdrawal: Yext's CEO Michael Walrath has withdrawn his proposal to acquire all outstanding shares not owned by him, citing an inability to secure necessary financing, which directly impacts investor confidence.
- Significant Stock Drop: Following the announcement of the proposal withdrawal, Yext's stock price fell by $1.69, a 23.6% decrease, closing at $5.47, indicating market concerns about the company's future prospects.
- Legal Investigation Initiated: Pomerantz LLP is investigating whether Yext and its executives have engaged in securities fraud or other unlawful business practices, potentially leading to class action lawsuits and increasing investor anxiety.
- Historical Context: Pomerantz LLP, a premier law firm in corporate and securities class litigation with over 85 years of experience, is dedicated to fighting for the rights of victims of securities fraud, suggesting that Yext's legal risks could adversely affect its reputation and financial health.
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- Strategic Partnership: AdCellerant has partnered with Yext to enhance brand visibility solutions by combining Yext's leading platform with AdCellerant's digital marketing expertise, aiming to improve visibility across search and engagement channels and drive long-term growth.
- Expert Team Support: AdCellerant provides a dedicated team of certified experts focused on maximizing the value of Yext investments through training, strategic guidance, and ongoing coaching, ensuring brands can effectively leverage technology for measurable business outcomes.
- Flexible Digital Marketing Solutions: This partnership enables brands to utilize AdCellerant's suite of over 60 digital marketing solutions, spanning search, social, CTV, and programmatic media, supporting the entire customer journey from awareness to conversion and retention, thereby enhancing market competitiveness.
- Long-term Commitment and Value: The collaboration between AdCellerant and Yext represents not just a technological integration but a long-term commitment to customer success, ensuring brands receive ongoing support and flexibility to adapt to evolving market demands.
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- Strategic Partnership Highlights: AdCellerant's collaboration with Yext aims to enhance brand visibility by combining Yext's leading platform with AdCellerant's digital marketing expertise, driving long-term growth across search and engagement channels.
- Service-Led Model: AdCellerant provides a dedicated team of certified experts to help clients maximize the value of their Yext investment through training, strategic guidance, and ongoing coaching, ensuring brands achieve measurable business outcomes alongside powerful technology.
- Support for Digital Ecosystem: This partnership enables organizations to optimize brand visibility across search, maps, apps, and paid media environments, emphasizing the necessity of combining technology with service to maintain competitiveness and accuracy.
- Flexible Digital Strategies: AdCellerant's suite of over 60 digital marketing solutions will assist brands in unifying organic presence with paid activation as their digital strategies evolve, supporting the entire customer journey from awareness to conversion, reflecting a commitment to long-term collaboration.
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